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Social Marketing,[object Object],How?,[object Object],Why?,[object Object],What?,[object Object],Where?,[object Object],Me???,[object Object]
Marketing is . . .,[object Object],Clearly representing your product/service,[object Object],Communicating your offer,[object Object],Understanding your market,[object Object],1/2010 Kathryn Gorges,[object Object],The Social Marketing Diva,[object Object],2,[object Object],Branding,[object Object],Promotion,[object Object],Research,[object Object]
The Original Village Marketing,[object Object],1/2010 Kathryn Gorges,[object Object],The Social Marketing Diva,[object Object],3,[object Object]
Industrialization => Separation,[object Object],1/2010 Kathryn Gorges,[object Object],The Social Marketing Diva,[object Object],4,[object Object],[object Object]
Industry
One-way communication
Hierarchical
Command/Control,[object Object]
The New Global Village,[object Object],1/2010 Kathryn Gorges,[object Object],The Social Marketing Diva,[object Object],6,[object Object]
Social or Relationship or Inbound Marketing,[object Object],1/2010 Kathryn Gorges,[object Object],The Social Marketing Diva,[object Object],7,[object Object],Heart,[object Object],Inspiration,[object Object],Contribution,[object Object],Mission,[object Object],Soul,[object Object],Personality,[object Object]
Keys to Social Marketing,[object Object],[object Object]
  Connection
  Contribution
  Conversation
  CollaborationOpen the door to Customer Loyalty,[object Object],1/2010 Kathryn Gorges,[object Object],8,[object Object],The Social Marketing Diva,[object Object]
Value,[object Object],Personification of your brand => what you are known for,[object Object],Experience of your value,[object Object],Credibility for your universal selling proposition or value proposition,[object Object],1/2010 Kathryn Gorges,[object Object],The Social Marketing Diva,[object Object],9,[object Object],=> Brand ,[object Object],=> Persona,[object Object]
Where do I start?,[object Object],[object Object]

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Social Marketing Intro