User experience design (UXD) encompasses all aspects of a user's interaction with a company, service, or product. It aims to meet customer needs and provide products that are enjoyable to own and use. UXD includes interaction design, visual design, graphic design, communication design, content design, sound design, service design, ergonomics, human factors, information architecture, and industrial design. UXD focuses on understanding user behavior, context, and putting the user first rather than features. It is an ongoing, team-based process involving research, concept development, prototyping, and product refinement. Great UX is simple and ensures users can successfully use products.
1. What is User Experience
Design?
Part Two
Kagonya Awori
Nairobi, Kenya
2. Definition of user experience
What is UX?
"User experience" encompasses all
aspects of the end-user's
interaction with the company, its
services, and its products.
The first requirement for an exemplary
user experience is to meet the exact
needs of the customer……
products that are a joy to own, a joy to
use…..
Don Norman True user experience goes far
beyond giving customers what they
say they want, or providing checklist
features.”
3. Elements of user experience
Elements of UXD
Interaction Design Visual Design
Graphic Design Communication Design
Content
Sound Design
Human
Service Design Factors
Ergonomics
Information Architecture
UserInterfaceDesign
Industrial Design
4. Elements of user experience
UX ≠ ID ≠ UI
User Experience Design ≠ Interaction Design ≠ User Interface Design
5. Elements of user experience
User Interface Design
focus on product
Interaction Design
focus on human behaviour
User Experience Design
the whole picture
18. If the user can’t use it, then it does not work -Susan Dray
19. To get you started..
Boxes and Arrows
http://boxesandarrows.com/
UX Booth
http://www.uxbooth.com/
IxDA
http://www.ixda.org/
The Design of Everyday Things
By Don Norman
Don’t Make Me Think
By Steve Krug
20. About the facilitator
Kagonya Awori is a User Experience
Researcher with the iHub UX Lab in
Nairobi, Kenya.
She holds a Masters in Human-Computer
Interaction from Carnegie Mellon
University, USA, an Ivy League, making her
the first African with an MHCI from Carnegie
Mellon.
Kagonya is passionate about catalyzing the
knowledge and application of user
experience design in the burgeoning tech
community in Kenya.
Hinweis der Redaktion
Picture source: http://newlantern.com/design/the-design-of-everyday-things/Definition source: https://www.nngroup.com/about/user-experience-definitionUser Experience is the most confused, most misunderstood, most misused term today. So what exactly is it? Or at least, what does it involve?Term coined by Don Norman in around 1995, when he was Vice President of the Advanced Technology Group at Apple
Design is not limited to visual design.
Picture source: Purchased from Deposit PhotosExplain the three using the lady’s use of the phone
Picture source: Purchased from Deposit Photos
Picture source: Purchased from Deposit PhotosQuote byJessyca Frederick, Director of Product Management, ThisNext
Picture source: Taken by our team during one of our UX studies for a Nairobi client
Picture Source : http://dailyartifacts.com/walmarts-185-billon-dollar-mistakeWhat users say they do and what users actually do are two different things. If I had asked people what they want, they would have said faster horses. Henry FordWalmart took the voice of the customer too literally. Customers answered a Walmart survey and told Walmart that they would prefer less clutter in the stores. Their reaction? "Project Impact" - a major change in strategy and store customer experience - starting in 2008.The result:a $1.85 billon dollar customer experience mistake made by Walmart (a conservative estimate of lost revenue that does not include the hundreds of millions spent on remodeling stores) Source / full article here: http://dailyartifacts.com/walmarts-185-billon-dollar-mistakeThe lesson? There's a difference between what customers say vs. what they do. Understanding the difference can lead to innovation...not understanding it can hit your bottom line, hard USERS DON’T KNOW WHAT THEY WANT
Picture Source: http://www.circleofblue.org/waternews/wp-content/uploads/2011/06/lake-turkana.jpg1980s Lake Turkan Fishing ProjectThe development agency of Norway decided that exploiting the resources of Lake Turkana would be a good development initiative for the region, increasing incomes, employment, and stability in the face of weather patterns and climate change. With these intentions, a fish-processing factory was constructed in the area during the 1980s and the herders were trained and hired as fishers and factory workers. The longstanding traditions and nomadic culture of the population were overlooked by the decision-makers at the top and the project was largely implemented without first consulting with the community.Kibera Light bulb example
Tips on increasing empathy ( Source: http://uxmastery.com/8-ways-to-become-a-more-empathic-designer/)Notice everyday painBe presentShadow your usersWalk a mile in their shoesFind common groundMake facesRole playReview research in a groupFind a mentor
You are not testing the user, you are testing the applicationSource: http://en.wikipedia.org/wiki/Turkish_Airlines_Flight_981Picture source: http://forum.santabanta.com/showthread.htm?248054-World-s-Deadliest-Air-Disasters/page2The failure to close a cargo door properly on Turkish Airlines Flight 981 in 1974 resulted in the loss of the aircraft - however the design of the cargo door latch was also a major factor in the accident. Type Failure of aft cargo door due to design flaws, leading to destruction of hydraulic systems by explosive decompressionKilled all 346 people on boardAssessment: The crash resulted from the rear cargo hatch blowing-off, causing decompression and severing cables that left the pilots with almost no control. The hatches used manual procedures to ensure they were locked correctly. Problems with the hatches had previously occurred. Investigation showed that these procedures were open to abuse, by forcing the handle shut without the pins being in place. It was noted that the pins had been filed down, making it easier to close the door, but leaving it less resistant to pressure. Also a support-plate for the handle-linkage had not been installed, although this work had been signed-off. Finally the latching had been performed by a Moroccan baggage-handler who could not read the relevant notices, in Turkish or English. After the disaster, the latches were re-designed and the locking system significantly upgraded.