1. SocialFeed Product Roadmap Recommendations Amanda Boaz Stanford GSB GMIX Project September 2008

3. SocialFeed Goals and Metrics

5. SocialFeed Goals and Metrics

7. Long-term Goals for SocialFeed To measure the success of the product development efforts, SocialFeed should be evaluated against 6-month targets, which only be completed after the current state is determined. Metric Current Target (6 months) Assumptions Access Metrics Search Engine Rankings SocialFeed Social Feed Personalized News Social Media Social RSS Referral Percentages Direct Access Search Engine Rankings RSS Reader News Sites Social Networks Share with Friends Conversion Rate (Register) Unique Registered Users Daily Unique Visitors Logins per Day Article Views per Day

10. SocialFeed Product Roadmap Recommendations Approach

14. API, Tools and Application Recommendations

19. Secondary Recommendation: Google Gadget The two personalized news applications, Digg and Google Reader, that developed Google Gadgets currently have 6,600 and 7,500 Gadget users respectively. These are higher installs than those of the most prominent social network, Facebook, and iGoogle is more aligned with SocialFeed user demographics.

21. Secondary Recommendation: Social Network Applications (cont.) = In addition, the user demographics for Social Networks (University students and recent graduates) does not match the user demographics of SocialFeed (heavy workers). And the current SocialFeed user demographics do not align with the interactive applications that are the most successful in social networking communities. Thus, an interactive SocialFeed application may be considered in the future when either the SocialFeed demographic changes or Realcom decides to target a different demographic. Videos Games Photos Social Networks SocialFeed

22. News Population & Aggregation and End-User Feature Recommendations

29. Product Roadmap Recommendations Summary

38. Questions

39. Life Outside of SocialFeed

40. We visited many places in Tokyo and in Japan

41. And we spent a lot of time in Asakusabashi

42. We saw many famous Japanese sites Kinkakuhi Temple, Kyoto Kimono Fashion Show Kotokuin Temple, Kamakura Kabuki Yomiuri Giants, Tokyo Dome Rainbow Bridge, Odaiba Geishas in Gion Corner, Kyoto

43. Even Sumo Wrestling….Twice! Matsua Shrine, Kyoto Sumo Hall, Ryōgoku

44. We tried many different Japanese cuisines Hand Rolls Fugu Yakitori Sushi Soba Octopus Okonomiyaki Japanese Sweets

45. Even Nattou – Not that Bad!

46. We learned a lot about the Japanese and Realcom culture Mentoring Appreciative Welcoming Hospitable & Generous Open & Laid Back Inclusive Thank You Program Welcome Dinner, Asakusabashi Weekly Wednesday Lunches Lunch: Diverse Levels, Functions Dinner at Ken’s House Weekly Kanji Lessons

47. And everyone is very social – Kampai!

48. Arigato & Thank You!! Realcom Employees Thank you for your hospitality and generosity over the past 3 weeks. I really enjoyed getting to know you all, working at Realcom and getting know the Japanese culture. I hope you all can come visit me in California. Amanda Boaz 9/16/08