Web Montag presentation on 11/23/09 by Yves Huin, Director, Kachingle Europe. For the archived audiovisual please go to https://admin.emea.acrobat.com/_a789908106/p11472309/

1. The Platform for Voluntary Payments in the world of “FREE” 10001001010011001001000100101111100011001010001010010100010000100000… 9/22/09 9:43pm PST Presentation to WebMontag November 23, 2009 For the audiovisual recording: https://admin.emea.acrobat.com/_a789908106/p11472309/ Yves Huin – Director, Kachingle Europe

2. For news/content sites, advertising-based business models are not enough to pay the bills. The Problem to Solve

3. Beside advertising…what are the choices? Micropayments Tipping Subscriptions Kachingling

4. Micropayments sound good BUT… “… the act of buying anything, even if the price is very small, creates what Nick Szabo calls mental transaction costs , the energy required to decide whether something is worth buying or not, regardless of price” — Clay Shirky http://www.shirky.com/writings/fame_vs_fortune.html

5. NOT for content only BUT to build an online persona, achieve recognition, gain status …. What will Consumers Pay For? … . or to support a cause

7. Site Owners just add a Kachingle medallion to their site

8. The Kachingle Medallion … when one decides to kachingle a site Before After

10. Joining a Community