1. Freemium SF Bay
Meetup
meetup.com/freemium
November 8, 2012
San Francisco, CA
Sponsors
www.kachingle.com | fred.dewey@kachingle.com | 650.376.0170
Freemium Meetup November, 8, 2012 1

2. Agenda
• Welcome from the FreemTeam
• What is Freemium?
• Sponsors – Osborn McDerby LLP & Kachingle
• Speaker Introductions (bios on handout)
• Speaker Presentations
• Panel Discussion + Q&A
www.kachingle.com | fred.dewey@kachingle.com | 650.376.0170
Freemium Meetup November, 8, 2012 2

3. Welcome from the FreemTeam
• FreemiumSFBay Team
• Cynthia Typaldos, Founder, Kachingle & Moderator
• Charlotte Monte, Kachingle
• Angela Hey, Techviser
• Chad Heinrich, HeiTechMarketing
• Anika Erdmann, Kachingle
• Rob Lau, SF/SV/SanJose/Berkeley Startup Meetups
• How to join & participate – see handout
• WiFi access – also on handout
• Formal end at 8:45pm. Open after for networking.
www.kachingle.com | fred.dewey@kachingle.com | 650.376.0170
Freemium Meetup November, 8, 2012 3

4. Freemium Meetup News
• Handout has lots of info
• Meetups 2nd Thurs each month
swap SF/SV – next month in SV
Tonight is 8th event | 460 members
• Please join at meetup.com/freemium
• Speakers? Sponsors? Venues?
www.kachingle.com | fred.dewey@kachingle.com | 650.376.0170
Freemium Meetup November, 8, 2012 4

5. Freemiumers - YOU
• Freemium Vendor?
• Freemium user?
• Neither (yet)?
• Heard of the “Penny Gap”?
www.kachingle.com | fred.dewey@kachingle.com | 650.376.0170
Freemium Meetup November, 8, 2012 5

6. What is Freemium?
Bob's Buzzword of the Day: 'Freemium'
Bob Rice, general managing partner with Tangent Capital Partners
LLC, explains "Freemium." (Source: Bloomberg)
www.kachingle.com | fred.dewey@kachingle.com | 650.376.0170
Freemium Meetup November, 8, 2012 6

7. www.kachingle.com | fred.dewey@kachingle.com | 650.376.0170
Freemium Meetup November, 8, 2012 7

8. Sponsor – Osborn McDerby LLP
Rich McDerby Steve Osborn
www.kachingle.com | fred.dewey@kachingle.com | 650.376.0170
Freemium Meetup November, 8, 2012 8

9. Sponsor – Kachingle: Our Freemium Story
Our Story - why we are entering the
Freemium marketplace
Avira
Conversion
rates
Micro-
payment
engine
www.kachingle.com | fred.dewey@kachingle.com | 650.376.0170
Freemium Meetup November, 8, 2012 9

10. Kachingle – Our Solution for Freemium Vendors
Bundling, Billing and Co-Marketing platform
for Applications
 Bundling
 to get over the penny gap
 co-market to share acquisition costs
 Micropayments
 to get more people paying something
 Usage-based
 fair to vendors and subscribers, hands-free
www.kachingle.com | fred.dewey@kachingle.com | 650.376.0170
Freemium Meetup November, 8, 2012 10

11. Kachingle – Status
• Developer site launched in October
www.kachingle.com
• Demo bundles and apps – anyone can
play around for free
• Simple APIs for app integration
• Web & PC
• mobile coming soon
www.kachingle.com | fred.dewey@kachingle.com | 650.376.0170
Freemium Meetup November, 8, 2012 11

12. Kachingle – Subscriber Bundle Examples
www.kachingle.com | fred.dewey@kachingle.com | 650.376.0170
Freemium Meetup November, 8, 2012 12

13. Kachingle – Point-based bundles!
www.kachingle.com | fred.dewey@kachingle.com | 650.376.0170
Freemium Meetup November, 8, 2012 13

14. Kachingle – Formal Announcement early November
 Seeking App Vendors
 for first bundle
 talk to:
Cynthia Typaldos: cynthia@typaldos.com
Daniel Reid: daniel@kachingle.com
 Public Announcement November
 Already integrated with
 , payment gateway, driving press visibility
 100 payment methods, 187 currencies
 talk to Fred Dewey: fred@kachingle.com
www.kachingle.com | fred.dewey@kachingle.com | 650.376.0170
Freemium Meetup November, 8, 2012 14

15. Kachingle – Subscriber Bundle Examples
www.kachingle.com | fred.dewey@kachingle.com | 650.376.0170
Freemium Meetup November, 8, 2012 15

16. Kachingle – Apps do Authentication thru APIs
appdoesitall.kachemium.com
sample working app
Simple APIs for
 subscriber authentication
 bundle partner logos, names
 bundle price
 more - see developer documentation
 available for web, pc apps now, mobile coming soon
www.kachingle.com | fred.dewey@kachingle.com | 650.376.0170
Freemium Meetup November, 8, 2012 16

17. Kachingle – Formal Announcement early November
 Seeking App Vendors
 for first bundle
 talk to Lawrence Krubner: lawrence@kachingle.com or
Daniel Reid: daniel@kachingle.com
 Public Announcement November
 Already integrated with
 , payment gateway, driving press visibility
 100 payment methods, 187 currencies
 Getty Images, KLM, PopCap
Games, Greenpeace, Vodafone, SoundCloud, Kachin
gle
 talk to Fred Dewey: fred@kachingle.com
www.kachingle.com | fred.dewey@kachingle.com | 650.376.0170
Freemium Meetup November, 8, 2012 17

18. What our Speakers will Talk About
Our speakers will talk about their close and personal relationship
with the Freemium business model and share their experience
of what works and doesn’t work.
15 min each, followed by 30 min Q&A panel discussion
Stephen M. Osborn, Partner
Osborn McDerby LLP
Lincoln Murphy, Managing Director
Sixteen Ventures, LincolnMurphy.com
@lincolnmurphy @16v
David Weekly, CEO of Oha.na
@dweekly @Ohanagram
www.kachingle.com | fred.dewey@kachingle.com | 650.376.0170
Freemium Meetup November, 8, 2012 18

19. Panel Discussion
• Questions for any and all of the panelists
• Panel ends at 8:45pm
• Raffle and networking afterwards
Steve Osborn Lincoln Murphy David Weekly
Osborn McDerby LLP Sixteen Ventures Oha.na

20. End
Freemium SF Bay
Meetup
November 8, 2012
San Francisco, CA
www.meetup.com/freemium
www.kachingle.com | fred.dewey@kachingle.com | 650.376.0170
Freemium Meetup November, 8, 2012 20