Digital marketing guideline for prothom alo

Welcome
kabir@mindcommerce.com

Experience Sharing Session

At a Glance of
What we Heard……
• Digital Marketing Paradigm
• Search Engine Marketing (SEM)
• Search Engine Optimization (SEO)
• Social Media Marketing (SMM)
• eCommerce
• Web Technologies
• Website Optimization & Measurement

• Mobile Marketing (WAP & App)
• Online Games Marketing
• Online Reputation Management (ORM)
• Affiliate Marketing
• Video Marketing
• Gamification

Digital Marketing Paradigm …..

Digital Marketing Institute:

"the use of digital technologies to create an
integrated, targeted and measurable

communications which help to acquire and retain
customers while building deeper relationships with
them.

Digital Platform/Technologies…..
• Website / micro-site
• Blog
• Digital social networks.
• E-mail
• Augmented reality
• Mobile technologies (RFID, mobile tagging, SMS,

bluetooth)
• Digital search platforms (Google, Yahoo, Bing,
Wolfram Alpha, etc.)
• Games & digital entertainment
• Intelligent voice technologies
• Video / digital TV

Growth of Web …..

Web 1 Web 2 Web 3
One Way Interactive Semantic

Web 4

Digital Marketing Mix …..

Traditional Digital
Brand to Consumer Consumer to Brand

• Solution

• Product • Access
• Place • Value (price that
• Price provides value)
• Promotion • Information /
Education /
Engagement

Digital Communication Strategy …..

EARNED
PAID

OWNED

Multidimensional Audience…..

What we can Do…..

Never give bad experience to customer, they share IT +
experience News
(site display, site down, relevant on-site info
search, personalized edition, hour update show, no
false info)

Empower customer with superior access facility from Mgt +
Distracted medium , i.e. Web, Mobile, Tablet, Apps, IT +

Games etc. Mkt

Deploy Cross Channel Promotion for Each products Mkt
/Services

SEM : What we can Do…..

Context Aware Marketing: Push relevant news based
on what reader are reading IT

Intent based Marketing: Push relevant news based on IT
what reader are searching in site

PPC Marketing: Google Adwords campaign on Mkt
particular news /products/Services

Video Marketing: Use Youtube to promote own video IT +
/ product marketing /News Video Marketing Mkt

Re-Targeting: Track IP & Browser and Push news site IT
whenever reader comes back

Keep

On-
Site
Prova Natok Related News
Only

PPC …..

SEO : What we can Do…..
Keyword Marketing: Use same keywords in URL, Title
Tag, Meta Description & Body IT+
News
Link building: Put source news link as reference. News

Article Marketing: Hire blogger and put arcile to ?
other blog site referencing news link

Fix up broken page or write “no follow” in meta tag IT
otherwise google remove page from engine

Put attributes in words to all image IT
Create HTML/XML Sitemap IT

No hidden text/white page IT
Attribute Image IT +
News

SMM : What we can Do…..

Vedio Markeitng: Already Shown IT+
News

FB Marketing: Micro Site & Categorized Apps i.e. IT +
Sports, Rosh-alo, Noksha, Breaking news etc. Mkt
Photo Marketing: flickr, picasa, FB etc. Mkt

Blog Marketing: Categorized Blog i.e. Editorial, IT +
Sports, Political etc. News
ppt/pdf file Marketing : Scribd / Slideshare News +
Mkt
Analytics Marketing: share Analytics Info in all Mkt
medium

eCommerce : What we can Do…..

Buy-Sell Auction Display
Center

Sales

+
IT

+
Mkt

kabir@mindcommerce.com Web Technologies


In-Text Video

In-Banner Video
Partnering With ABP

Marriage Print + Mobile / Tablet

Mobile Marketing (WAP + App) …..

WAP Site Already Has : Need Continuous
Optimization/Up-gradation
APP Has Symbian – On Process: Android,
iOS, Windows

Category wise Breaking News, Sports,
Apps Entertainment, Noksha, Rosh-Alo

LBS (Location BTS wise Wap Link / SMS to Mobile
Based Service) News Subscriber:
News Marketing Partnering with Mobile Company

Games Marketing: Engagement…..
Online Gaming (Social + Multiplayer FB, Chrome
+ Downloadable) store etc.

News Based Quiz On-Site , FB
Apps

Mobile Gaming (Downloadable + Platform wise
Mobile Social + MMG)

Console Gaming Sony PSP, Ps
Vita etc.

ORM…

We can bring the solution + Can Sell

Affiliate Marketing …

Update on PALO FB Page

Banner Ad on Prothom-
alo.com

FB Apps Platform

Mobile Apps Platform

SMS to Mobile News
Subscriber

Akhoni will Sell Profite Share Enjoy Revenue

Launching
Package

Leader Board
Reach 13 lac customer
Get 30% Discount Video Ad
Contact: 01749484879

Gamification…

On News Site Stay Time

Login by FB
Personalize
News Stream Page Views

Get Like Score

Level Badge Display
Build Fan Score Set Like
Network
Share News Score
Comments

Fan Activity Score
Follow
Engagement

Loyalty

Digital marketing guideline for prothom alo

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