From my class, "Intro to Media Studies," at Occidental College, Spring Semester.

1. Marshall McLuhan – “The Medium is the Message” (1964)

2. Tyler Clementi’s private sex acts, broadcast over the Internet What didn’t Clementi’s roommate understand when he broadcast this private act over the internet?

3. Federman structural changes in our affairs “unanticipated consequences” What didn’t Clementi’s roommate understand when he broadcast this private act over the internet?

4. Federman structural changes in our affairs “unanticipated consequences” “ All of these dynamic processes that are entirely non-obvious comprise our ground or context. They all work silently to influence the way in which we interact with one another, and with our society at large…. ground comprises everything we don’t notice… The message is “the change in inter-personal dynamics that the innovation brings with it…. Seek the non-obvious changes or effects that are enable, enhanced, accelerated or extended by the new thing

7. Marshall McLuhan (1964) Structural changes in inter-personal dynamics due to media (extensions), esp those of which we were unaware at first.

10. Marshall McLuhan (1964) More examples from today of how technology affects society & cultural form? SCALE PACE PATTERN

12. Marshall McLuhan (1964) SCALE PATTERN

18. Marshall McLuhan (1964) p. 108 GE has not yet discovered that it is in the business of moving information.

32. Marshall McLuhan (1964) “ The threat of Stalin or Hitler was external. The electric technology is within the gates, and we are numb, deaf, blind, and mute about its encounter with the Gutenberg technology, on and through which the American way of life was born” (114).

33. Marshall McLuhan (1964) “ Our conventional response to all media, i.e., that it is how they are used that counts, is the numb stance of the technological idiot …. The effects of technology do no occur at the level of opinions or concepts, but alter sense ratios or patterns of perception steadily and without any resistance” (114).

34. Marshall McLuhan (1964) What ELSE does McLuhan say about this at the top of p. 115? What type of research is content analysis?