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To the Memory of
                              Donald L. Whaley



I disliked Don Whaley the first time I met him. This           Don to give more of himself and his life to that stu-
huge, loud-mouthed, glad-handing, cigar-smoking                dent-patient than anyone could hope for. You could
extrovert insisted on hugging me. And he hugged me             depend on Don to structure, set up, and run the program
with such force that he threw me off balance physically        that would allow the student to achieve his potential as a
as well as psychologically. (Real men don't hug each           brilliant and behaviorally healthy scholar and to achieve
other in Converse, Indiana, where I grew up.)                  his doctorate.
       I remember having a party for our undergraduate                If Don's students were having trouble putting food
teaching apprentices, where we served beer with                on the table, you also could depend on him to come up
reckless, illegal abandon. Don stood with a cigar in his       with some task they could do, whether he needed it done
mouth and a beer bottle in each hand, as he convinced a        or not, so he could give them some financial support by
cluster of undergrads that behavior analysis was the true      way of payment from his pocket.
path to the salvation of the world.                                   But the ice-cream parlor cut him down.
       Two hours after everyone had gone home, a                      Don Whaley was a red-blooded Yankee inventor
policeman came back with Don. He had found Don                 and gadgeteer. He invented a self-shocker-a series of
unconscious in his Volkswagon beetle. Not only had             batteries in a cartridge belt. You strapped the belt around
Don passed out from the beer, but also he was having an        your waist, beneath your shirt. Then you taped a pair of
asthma attack because he'd left his inhaler at my house.       electrodes to your side and pushed a button to shock
Of course, the policeman was more than willing to give         yourself every time you emitted an unwanted behavior.
Don a hand because he had been one of Don's students,                 He also invented a self-flipper-simply a big rubber
and like all Don's students, he loved the man.                 band you wore loosely around your wrist. Every time
       A few years later, Don stopped drinking and             you emitted that unwanted behavior, you twanged the
smoking. Don Whaley was a man of extremes. He                  rubber band. (A couple of twangs in a row could really
fought and beat many devils. But the ice-cream parlor          start that wrist a-smarting.) I used the self-flipper to
and other pushers of sugar, fat, cholesterol, and salt         suppress the high rate of negative thoughts I was having
finally cut him down.                                          at one point in my life.
       Another characteristic of Don was that you
couldn't always depend on him to follow up on his
day-to-day commitments. But you could always depend
on him to come through like a hero when the going was                 Don invented a variable-time beeper you could use
really tough. Suppose you had a former student who was         to gain self-awareness. At an unpredictable time, the
suicidal and who had just gotten out of the state hospital.    beeper would beep; and you would note, on a piece of
You could depend on Don to fly from Denton, Texas              paper, whatever you were doing or thinking. With Don's
(where he was then living), to Chicago to try to help him.     beeper, I learned more about myself than I wanted to
       Or suppose a friend of a friend spent his nights as a   know.
resident of a mental hospital and his days as a student in           Don Whaley was a big man, 6 feet 2 inches tall,
graduate school and was going crazier and crazier. You         with the large barrel chest of the asthmatic. He oscillated
could depend on Don to invite him down to Denton to go         between a gross 240 pounds and an Olympic 185
to school and participate in Don's therapeutic                 pounds. He earned whatever he got-fanatically dieting,
community. You could depend on                                 fanatically running, day after day, week after week,
                                                               month after month, getting himself in perfect shape, and
                                                               then gradually losing it all to the ice-cream parlor and the
                                                               like.


                                                                                                                        xi
xii                                                                                       In Memory of Donald L.
                                                                                          Wh l
      Once when Don was at the peak of his health-all         every week. Any day he failed, he paid a small penalty.
muscle and aerobic fitness, we were doing a little 5-mile            Don Whaley made a hero's effort, and finally got
run; but he was having trouble. "Why?" I asked.               his world on course-all systems go; but the lifelong
"Because I ran 30 miles yesterday." "In an                    combination of sugar, fat, and cholesterol (ice cream)
ultra-marathon?" "No, as penance. I pigged out on junk        took its toll. We didn't get his coronary arteries
food and ice cream the day before yesterday, so I had to      unclogged soon enough. The ice-cream parlor clogged
pay my dues."                                                 his coronary arteries and killed him with a heart attack
      In 1983, Don was in bad health, eating poorly, not      on October 27, 1983.
exercising, and feeling terrible. So, in July of that year,          Don Whaley died at his peak, his fingers on the
we set up a long-distance performance-contracting             keyboard of his computer, his feet in a pair of wellworn
program. He limited himself to 1,200 lowfat, low-salt,        running shoes, kicking out the heroic words and the
low-sugar calories per day. As the pounds fell off, he        heroic miles every day. He was the senior author of the
gradually increased his exercise from walking a mile a        first edition of this book.
day to running 10 miles a day. And he increased his                  With love and respect, this edition of Elementary
writing from 0 hours per day to 3 hours per day. He           Principles of Behavior is dedicated to Donald L
called me more or less every day and sent a written           Whaley (1934-1983).
record of his accomplishments




                                           Boys and girls, don't forget the
                                          official Elementary Principles of
                                         Behavior Web site. Get exciting new
                                              info about each chapter at
                                      http://Vms.cc.wmich.edu/~Malott/EPB.html
                                           Fun, excitement, danger, and true
                                           romance at the EPB WWW site.

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To the Memory of Don Whaley

  • 1. To the Memory of Donald L. Whaley I disliked Don Whaley the first time I met him. This Don to give more of himself and his life to that stu- huge, loud-mouthed, glad-handing, cigar-smoking dent-patient than anyone could hope for. You could extrovert insisted on hugging me. And he hugged me depend on Don to structure, set up, and run the program with such force that he threw me off balance physically that would allow the student to achieve his potential as a as well as psychologically. (Real men don't hug each brilliant and behaviorally healthy scholar and to achieve other in Converse, Indiana, where I grew up.) his doctorate. I remember having a party for our undergraduate If Don's students were having trouble putting food teaching apprentices, where we served beer with on the table, you also could depend on him to come up reckless, illegal abandon. Don stood with a cigar in his with some task they could do, whether he needed it done mouth and a beer bottle in each hand, as he convinced a or not, so he could give them some financial support by cluster of undergrads that behavior analysis was the true way of payment from his pocket. path to the salvation of the world. But the ice-cream parlor cut him down. Two hours after everyone had gone home, a Don Whaley was a red-blooded Yankee inventor policeman came back with Don. He had found Don and gadgeteer. He invented a self-shocker-a series of unconscious in his Volkswagon beetle. Not only had batteries in a cartridge belt. You strapped the belt around Don passed out from the beer, but also he was having an your waist, beneath your shirt. Then you taped a pair of asthma attack because he'd left his inhaler at my house. electrodes to your side and pushed a button to shock Of course, the policeman was more than willing to give yourself every time you emitted an unwanted behavior. Don a hand because he had been one of Don's students, He also invented a self-flipper-simply a big rubber and like all Don's students, he loved the man. band you wore loosely around your wrist. Every time A few years later, Don stopped drinking and you emitted that unwanted behavior, you twanged the smoking. Don Whaley was a man of extremes. He rubber band. (A couple of twangs in a row could really fought and beat many devils. But the ice-cream parlor start that wrist a-smarting.) I used the self-flipper to and other pushers of sugar, fat, cholesterol, and salt suppress the high rate of negative thoughts I was having finally cut him down. at one point in my life. Another characteristic of Don was that you couldn't always depend on him to follow up on his day-to-day commitments. But you could always depend on him to come through like a hero when the going was Don invented a variable-time beeper you could use really tough. Suppose you had a former student who was to gain self-awareness. At an unpredictable time, the suicidal and who had just gotten out of the state hospital. beeper would beep; and you would note, on a piece of You could depend on Don to fly from Denton, Texas paper, whatever you were doing or thinking. With Don's (where he was then living), to Chicago to try to help him. beeper, I learned more about myself than I wanted to Or suppose a friend of a friend spent his nights as a know. resident of a mental hospital and his days as a student in Don Whaley was a big man, 6 feet 2 inches tall, graduate school and was going crazier and crazier. You with the large barrel chest of the asthmatic. He oscillated could depend on Don to invite him down to Denton to go between a gross 240 pounds and an Olympic 185 to school and participate in Don's therapeutic pounds. He earned whatever he got-fanatically dieting, community. You could depend on fanatically running, day after day, week after week, month after month, getting himself in perfect shape, and then gradually losing it all to the ice-cream parlor and the like. xi
  • 2. xii In Memory of Donald L. Wh l Once when Don was at the peak of his health-all every week. Any day he failed, he paid a small penalty. muscle and aerobic fitness, we were doing a little 5-mile Don Whaley made a hero's effort, and finally got run; but he was having trouble. "Why?" I asked. his world on course-all systems go; but the lifelong "Because I ran 30 miles yesterday." "In an combination of sugar, fat, and cholesterol (ice cream) ultra-marathon?" "No, as penance. I pigged out on junk took its toll. We didn't get his coronary arteries food and ice cream the day before yesterday, so I had to unclogged soon enough. The ice-cream parlor clogged pay my dues." his coronary arteries and killed him with a heart attack In 1983, Don was in bad health, eating poorly, not on October 27, 1983. exercising, and feeling terrible. So, in July of that year, Don Whaley died at his peak, his fingers on the we set up a long-distance performance-contracting keyboard of his computer, his feet in a pair of wellworn program. He limited himself to 1,200 lowfat, low-salt, running shoes, kicking out the heroic words and the low-sugar calories per day. As the pounds fell off, he heroic miles every day. He was the senior author of the gradually increased his exercise from walking a mile a first edition of this book. day to running 10 miles a day. And he increased his With love and respect, this edition of Elementary writing from 0 hours per day to 3 hours per day. He Principles of Behavior is dedicated to Donald L called me more or less every day and sent a written Whaley (1934-1983). record of his accomplishments Boys and girls, don't forget the official Elementary Principles of Behavior Web site. Get exciting new info about each chapter at http://Vms.cc.wmich.edu/~Malott/EPB.html Fun, excitement, danger, and true romance at the EPB WWW site.