2012 capabilities 2.7

Courier-Journal Media
Digital Capabilities

Confidential – Property of Courier-Journal Media | 502.582.4067 | ehelton@courier-journal.com
It use to be so easy…
Now I have to consider all of these? We can help!

We can help…
Display
• Courier-journal .com,
Yahoo.com Network
and Ad Network
•Targeting
•Demo
•Geo
•Behavior
•Day Parting
•Frequency
Capping
•Retargeting
Search
•Search Engine
Optimization (SEO)
•Pay-Per-Click
Advertising (PPC)
•Local Optimization
(Maps)
Email
•Targeted Email
Marketing
•Opt-in email with
mgmt for retention
•Emails available
inside and outside
DMA
•530,000 emails in
Louisville DMA
Social
•Social page creation
and mgmt.
•Facebook
Advertising
•Customized content
and app creation
•Social Keyword
Listening
Mobile
•Display Targeting
•Geo,
•Section
•Mobile Landing
Pages
•SMS Text advertising

Visitors Come to courier-journal.com Frequently
Throughout the Day For Breaking News and Updates
Source: Site Catalyst Omniture
Most important…courier-journal.com delivers results
• courier-journal.com
averages over 18
million page views
every month
• 1.8 million unique
visitors go to courier-
journal.com each
month to read not only
our breaking news but
also catch up on
sports updates and to
plan entertainment
and shopping
• We average 7 pages
per visit

courier-journal.com Monthly Visitor Profile:
• 48% are female
• 52% are male
• 38% are age 18-34
• 33% are age 35-49
• 29% are age 50+
• 75% are college educated
• 24% have $100,000+ household incomes
• 45% are families with children under 18
• 75% are homeowners
• 82% have shopped online in the past year
Source: Scarborough Research 2012, Release 2
Courier-journal.com Visitors Represent
Strong Potential For Results-Driven Campaigns

Tablet Engagement
Engagement CTR:
3.0%

Mobile Ads
• Average 65,000 unique visitors
and 960,000 page views.
• Time spent per visit was 5
minutes
• Engagement CTR: .43%

High Impact Creative Display
Homepage Re-Skin Push Down
Page CurlInterstitial

Screen Capture Data Fed Ad Units
Synced Ad Unit and Calendar Rollover Units

Interactive and Dynamic
Fixed PanelVideo Pre-Roll
Float Over

Ad3 Unit Options
Features: Choose any 3 of the following options to add to an existing creative
• Click through to Tweet
• User-Initiated Video
• Audio – User Initiated or Downloadable
• Click through to a form
• Product Carousel
• Photo Gallery
• Click through to Facebook
• Tweet from within ad unit
• Email Send to a Friend
• Calendar Reminders
• Store Locator
• Data collection/for
*Can be added to 728x90, 300x250, 160x600,
300x600, 300x800, Fixed Panel, Pushdown and
425x600
Click Ad

What is Retargeting?
Retargeting or Remarketing is a form of behavioral targeting
where users are targeted on web sites based on specific
actions taken or not taken on the advertiser's site.
The advertiser places tracking codes on pages of their site to
identify users as being interested in the specific
products/services.
The tracking code allows the advertiser to locate users who
didn't take an action, such as complete the purchase or fill-in
the lead form, and deliver them targeted messages when they
visit other web sites.

How it works?

Example Reporting
Date Range: 10/19/2012 through 10/30/2012
Publisher Placement
Size
Impressions RichMedia
Impression
s
Interac
tions
Interacti
on Rate
Avg Brand
Interaction
Time
(Seconds)
Total Brand
Interaction
Time (Hours)
Banner
Clicks
Banner
CTR
Panel
Impressi
ons
Panel
Clicks
Panel CTR Total
Clicks
Total
CTR
Current
Ad
Clicks
Facebook
Like
Clicks
Gene
ral
Clicks
SignUp
Clicks
Gene
ral
Clicks
Banner
Activiti
es
Yahoo.com N/A 178,188 172,803 5,211 3.016% 56.247 81.4 188 0.106% 5,885 340 5.777% 528 0.296% 25 0 290 17 180 0
160x600 127,905 125,516 3,206 2.554% 46.122 41.1 154 0.120% 3,755 267 7.111% 421 0.329% 19 0 231 12 148 0
728x90 50,283 47,287 2,005 4.240% 79.511 44.3 34 0.068% 2,130 73 3.427% 107 0.213% 6 0 59 5 32 0
Courier-
Journal.com N/A 77,489 69,634 1,185 1.702% 28.648 9.4 60 0.077% 1,234 39 3.160% 99 0.128% 9 6 19 5 41 0
728x90 38,855 35,319 624 1.767% 35.600 6.2 28 0.072% 651 6 0.922% 34 0.088% 1 0 5 0 21 0
300x250 38,634 34,315 561 1.635% 23.653 3.7 32 0.083% 583 33 5.660% 65 0.168% 8 6 14 5 20 0
Total N/A 255,677 242,437 6,396 2.638% 53.040 94.2 248 0.097% 7,119 379 5.324 627 0.245% 34 6 309 22 221 0

Confidential – Property of Courier-Journal Media | 502.582.4067 | ehelton@courier-journal.comConfidential – Property of Courier-Journal Media | 502.582.4067 | ehelton@courier-journal.com
Search
Ad Clicks
Content
Search Clicks
Behavioral Targeting

Homepage Re-skin
•Sold in one day
increments
•Homepage only
•300x250 ATF
included
•Higher recall
•Everyone coming
to homepage will
see your message
Back To Slide

Pushdown or Pencil Ad
•Sold in one day
increments
•Homepage and
Section Fronts
•Expands 1x per
unique visitor per
day. (user can
replay ad
however)
•Engagement level
6x’s that of a
standard banner
ad
Click ad to see live exampleBack To Slide

Interstitial
•Sold in one day
increments
•Rotates through
site
•Seen one time per
unique visitor per
day
•Engagement level
6x’s that of a
standard banner
ad
Back To Slide

Page Curl
•Sold in one day
increments
•Homepage and
Section Fronts
•Mouse over to
peel back
Back To Slide

Video Pre and Post-Roll with 300x250
•Great for adding
commercials online
•Purchase on a
CPM basis
•Pre or Post-Roll
Video must be 15
seconds or less
•300x250 ad stays
through the entire
video
•11x’s the
engagement of a
standard banner
ad
•Overlay optional
Back To Slide

Fixed Ad Unit
•Stays fixed on
article pages as
you scroll up and
down the page
•Article Pages Only
•Target specific
article sections by
day
Back To Slide

Float Over
•Sold by CPM
•Runs anywhere on
the site
•Expands 1x per
unique visitor per
day. (user can
replay ad
however)
•Engagement level
6x’s that of a
standard banner
ad

Float-over ad and screen capture
Click ad to see live example Back To Slide
Screen capture
with float-over

Synced Ad Unit with Calendar
Click ad to see live example
Synced and
expanding ad
unit with
calendar inside
the unit for
upcoming
events
Back To Slide

Data fed ad Units
Information
being
hosted
somewhere
else can be
pulled into
ad unit

Rollover ad units
2.6% average
engagement
and an
average of 53
seconds spent
on the ad unit.
Can track
engagement
in ad unit.
Clicks, rollover
and specific
areas of the
page

Interactive and Dynamic Gaming
You can
scratch off the
symbols to win.
Each time the
stack of coins
will be in a
different
location

Thanks
Thanks
Erik Helton
Sr. Digital Specialist
ehelton@courier-journal.com
502.582.4067

2012 capabilities 2.7

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2012 capabilities 2.7