This was a presentation for product managers & UX designers to discuss opportunities in mobile.

1. 6 IDEAS for MOBILE
in 2013

2. I skate to where the puck is going to be
not where it has been - Wayne Gretzky

3. ACT LIKE A STARTUP
Build, Measure, & Learn

4. LEAN STARTUP METHOD
Source: Startup Lessons Learned Blog
Eric Ries

5. API INTERACTION STRATEGY
Define interactions between your API & the applications that use it

6. API INTERACTION MODEL
• Blueprint of the app and the interaction between the APIs
• Focus on End User & Developer Experience (internal & 3rd party)
• Target Mobile (IE: iOS - Objective-C prefers JSON)
• How will the API behave: Usage Model (data model & tasks)
• Don’t forget to model error conditions (keep abstract)
Source: 5 Essentials for BYOD & Mobile Enablement
Layer7 Tech

7. DEFINE THE DIGITAL FOOTPRINT
Multi-screen strategy & growing trends

8. MULTI-DEVICE OWNERSHIP IS BECOMING
THE NORM
• In June 2012, 35.5% of all Smartphone users also owned
other connected devices
• Smartphones, tablets, and other connected devices are
changing the way consumers seek information, communicate
and engage online!
Source: comScore MobiLens, US
Data: One month snapshot - June 2012

9. THE NEW MULTI-SCREEN WORLD
Understanding cross-platform consumer behavior
• Most of consumers' media time is spent today in front of a screen.
(computer, smartphone, tablet & TV)
• Consumption of content & services is driven on context.
(where we are, what we want to accomplish & the amount of time needed)
• There are two main modes of Multi-Screening
-Sequential Screening - moving between devices
-Simultaneous Screening - using multiple devices at the same time
• Smartphones are the backbone of daily mead interactions.
(serving as the most common starting point for activities across multiple devices)
• Found Time
Multiple screens make users feel more efficient because we can act spontaneously &
get a sense of accomplishment
Source: Google August 2012
Sterling Brands & Ipsos

10. SIX USER PATTERNS
Coherence Syncronization Screen Sharing
Device Shifting Complementary Simultaneous
Source:http://www.slideshare.net/preciousforever/patterns-for-multiscreen-strategies

11. THE FRICTIONLESS & BEAUTIFUL PRODUCT
Based on user needs across all screens

12. MOBILE PAYMENTS 2017
Top 1 trillion according to Juniper Research
Source: Juniper Research
Mobile Payments Strategies: NFC, Remote Purchases & Money Transfer 2012-2017

13. RETHINK ADVERTISING
Offer more innovative formats to marketers

14. THE RISE OF VIDEO CONSUMPTION ON DEVICES
• eMarketer estimates that by 2016, more than 110 million Americans—or one-third
of the total US population—will watch video content on a mobile phone at least
once per month.
Source: http://www.public.site2.mirror2.phi.emarketer.com/Article.aspx?R=1008974
Data: Video, Social Boost US Mobile Content Consumption 04.13.12

15. RETENTION & ACQUISITION
Focus on retention vs. downloads

16. Summary
• Build, Measure & Learn -
Validate design & development against business goals
• Define an API Interaction Strategy -
A blueprint of the app and the interactions with the APIs
• Create a Digital Footprint -
Mobile products across screens/devices
• Mobile Payments -
Consider & research ways to implement in the near future
• Offer Innovative Advertising Opportunities -
Use the medium to our advantage - video also is very promising
• Customer Retention & Acquisition -
Focus on retention & create an acquisition strategy