Lure various workq3_2011

Lure Industries - 2011 - Various Works

DEVICE DRIVEN EXPERIENCES

John Yuiska
Partner/Executive Producer
561.900.8760
uska@lureindustries.com

info@LureIndustries.com

Lure Industries - 2011 - Various Works b

Lure Industries is a mobile marketing and a device production
company. We help brands and agencies implement ideas &
campaigns across various digital and mobile channels with a
focus on ROI. Utilizing best practices and emerging platforms
since 2009, Lure has developed custom (iOS & Android) apps
for Stoli, Remy Martin and few other smaller brands.

A majority of the team are former entrepreneurs, agency
creatives, or self employed specialists who found as a
collective, we could do better work as a cohesive band of
gypsies than as a single social deviant.



An iPad2 app with data capture,
photo capabilities and a CRM campaign
with social media integration.


S M B rN pp

Lure Industries created a simpliﬁed app that
only functions on the new iPad2. Again this
year the strategy was to capture names and
emails of Stoli enthusiasts and promote their
new Facebook Campaign, “GFY”.

The app offers a little gaming (dice rolling) to
engage users. Once you choose your mood,
you roll (shake) the dice, and see if you get a
lucky matching 4 dice. Winners get various
promotional swag at the events.

Depending on your roll, the user gets a
signature cocktail recipe as the results. Then
the user is asked to take their photo. The
photo is then composited into the 5 different
egos for the user to choose from. Once a
persona or ego is chosen the user ﬁlls out a
form and signs-up for promotions from Stoli.

In addition to the iPad development Lure
created a CRM/email component for the
app. Once people register or sign-up a
personalized email is sent to participants
with their recipe and photo. The email is
dynamic depending on the userʼs results.

The social media/Facebook campaign was
managed by another agency partner.


S M B rN pp



A web 3.0 video booth using
iOS4 iPhone and the iPad 3GS
for the House Of Rémy Martin.


R M r V B

Concept:
Each booth was constructed by Creatacor. All
six booths were conﬁgured with an iPhone4 (for
the camera), strobe lights, and an LCD screen.
An iPad was used to control the video capture
via blue tooth with the iPhone4. The iPad App
gathered/captured information from participants
and uploaded everything to a cloud-based web
service. The client used the web service to
approve and delete videos. A 3rd party social
media agency then pulled the videos down to
post within Facebook.


R M r V B

Screen 1: Preliminary admin Screen 2: Ofﬁcial user start Screen 3: Data capture
screen for video upload (this screen screen
is only seen when app ﬁrst
launches)

Screen 4: Proceed to booth Screen 5: Video record Screen 6: Retry or keep
screen screen dialog screen



A private enterprise POS iPad
app to promote various ﬂavors
of Stoli Vodka at tasting events.


S B r pp

Lure Industries develop and produce an iPad
app for Stoli Vodka. The App was part of an
ongoing summer initiative to promote the
new Stoli White Pomegranik ﬂavored vodka.
WiFi Devices push data to laptop through a
The idea was to create a platform that
allowed consumers to create their own
secure private WiFi network
cocktail based on a Stoli Vodka and their
mood. Once the consumer selects a mixer
based on their mood, a Stoli recipe and iPad
order is sent to the bar from the iPad to an
iPodTouch. The bartender clicks on the order Macbook
and the recipe pops up to guide the iPodTouch
bartender in mixing the Stoli Signature
Cocktail.

Names and emails are captured for further
marketing efforts and the consumer is
emailed his/her Stoli Signature Cocktail
Recipe. The whole app runs on a closed
WiFi network and a MacBook is used for the
brand manager to customize the app
depending on the location, bar or featured
Vodka.


S P pp

Phase 2 included a :30 second commercial featuring Hugh Hefner.


S &B r pp

Stoli Citros Cosmopolitan
3 parts Stoli Citros®
1 1/2 parts triple sec
1 part cranberry juice
1 part fresh lime juice
Shake with ice and strain into a
Recipes
chilled martini
Stoli Citros Cosmopolitan >
glass. Garnish with a lime peel.
Stoli White Pom Fizz >
Stoli Blood Orange Martini >

The admin tool was on the MacBook for the brand managers to
customize the ﬂavor bottles featured on the iPad and was also
used for the drink orders.

The Barman App above was for the bartender behind the bar.
The iPod Touch app worked both as a recipe guide and drink
order queue.


T pp S r C p

Overview:
The App would be available for the public to
download via the iTunes Store.

The App would be for both the iPad and iPhone.

The Experience:
1. Recipes - a library of Stoli Original Cocktails
2. Party planner tool - calculates vodka plus
ingredients and create a shopping list
3. Recommendation tool - type in ingredients and
drink recipes are served up based on the ingredients


M b W bS


N M b S & P pp

Produced though Velocitude Inc.


Lure Industries - 2011 - Various Works B
John Yuiska - Founder/Executive Producer
John's career spans multiple disciplines from design, motion graphics, post production, interactive, social media, mobile
and digital marketing.

Recently he spent some time at a mobile start-up to help lead user experience design and creative for various mobile and
social media initiatives.

John also served as Director of Internet Brand Communications for Kerzner International to developed and manage digital
strategies for the Atlantis brands.

He was founding Partner & Executive Producer of the creative boutique Super-Fi New York where he produced award-
winning work for several ad agencies and broadcast networks such as DDB, ML Rogers, Wieden+Kennedy, Cartoon
Network, HBO, MTV, Oxygen, and VH1.

Drawing on his 17 years of experience delivering digital design and emerging media production, John is focused on helping
clients engage with consumers on-the-go and creating digital social experiences.

Jason Roth - Founder/Director of Innovation
Jason Roth has been designing, developing and directing award-winning interactive experiences since the late 1990's,
creating work for brands like MTV, Vh1, Nickelodeon, Cartoon Network, TV-Land, The Ritz-Carlton, Nerf, and even BMW
along the way.

Jason’s career has spanned several disciplines including animation, game design and development, software design,
interactive, ﬁlm and advertising. Jason was a founding partner of an NYC-based creative studio, Concentrate, serving as its
creative director for 6 years.

At Concentrate he played an instrumental role in developing and designing multiple public service campaigns for GMHC
including multiple city wide billboard and print advertising campaigns and social networking sites. Mr. Roth left the
company in 2008 to form The Roth Studio, a web design studio.

Recently, Jason's focus has been on user experience and interactivity as they relate to brand and mobile experiences. In
early 2010 he teamed up with John to create Lure Industries.


Lure various workq3_2011

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