1. SOCIAL NETWORKING IN
LIBRARY AND
INFORMATION SERVICES
MARKETING
JYOTHI N
BANGALORE UNIVERSITY

2. What is social network?
 Way the 21st century communicates.
 Online communities of people who typically share a
common interest or activity.
 provides the interaction through >blog, e-
mail, instant messaging, news feed.
 It’s a process of relationship building among the
people who have a common interest.
 Examples: facebook, orkut, twitter, LinkedIn….etc

3. Features Of social netwoks
 Ability to create groups that share common interests.
 Allows the all categories of users to exchange
information, opportunities, ideas and new
knowledge about their field of interest.
 Being used by students, professionals, teachers as
comm.., tool.
 Offers a unique opportunity for highly targeted
marketing.

4. Types Of Social Networks
2 types
 Internal- within organization.
 External-like facebook, MySpace, ibibo, twitter.

5. Use of social networking by libraries
and information center
 Used as a tool to communicate with potential users.
 Extend the library services to individual users.
 Act as a powerful magnet in attracting the users.
 Through the marketing, push out the library services
and demonstrate their benefits.
 Information provision and Promoting and making
available creative work.
 Knowledge of various internet technologies is imp
for library staff and information officers.

6. Social networking usage in marketing
activities
It’s a component of various activities:
 Amplifying the word-of-mouth marketing
 Market research
 General marketing
 Idea generation and new product development
 Co-innovation
 Customer service
 Public relation
 Employee communication
 Reputation management

7. Benefits of social networking in
marketing
The benefits of Marketing via social networking are
numerous and largely gained at very low cost.
 Through the social networks you can:
 Increase product & brand awareness
 Increase the web traffic
 Increase search engine optimization
 Increase customer loyalty
 Increase the success of new product launches

8. Why libraries should be on social
networks/media
 Communication
 Feedback-positive/negative
 Advertising
 Better understanding of user

9. Useful social networking tools
 MySpace - student based SNS
 Facebook -student based SNS
 LinkedIn - professional network
 Twitter - micro blogging
 Blog sites -for creating blogs
 Orkut- student based SNS
 Way2sms,160by2,ibibo - instant messaging

10. Social networking sites and Digital reference
Can be provided outside the walls of the library.
 SMS
 Chat reference
 Instant messaging
 E-mail reference

11. Conclusion:
 Marketing via SNS is powerful force in shaping
public the opinion on virtually every aspect of
commerce.
 They are important in consumer purchase decisions.
 Is a trusted source of information.
 Social networking represents future of online
activity.