2. Mobile
Service
Design
http://msd2013.jylee6977.com/tc
1 Class Orientation
- 수업 및 프로젝트 소개
- 아이스 브레이킹
2
What is Mobile App?
What is Service Design?
- 모바일과 모바일 앱에 대한 이해
- 모바일 서비스 개발을 위한 서비스 디자인
3
Mobile Context
& User Experience
- 모바일 컨텍스트에 대한 이해
- 모바일 사용자 경험에 대한 이해
- 모바일 UI에 대한 이해
4
Mobile Service Design(1)
- Discovery Phase
- 무엇을 서비스화/디자인 할 것인가?
- Desk Research를 통한 발견
5
Mobile Service Design(2)
- Define Phase : 문제정의
- 서비스 대상에 대한 문제정의
- User Research. Service Safari
6
Mobile Service Design(3)
- Define Phase : 서비스전략
- 문제정의에 따른 컨셉 및 전략 구축
- Interpretation & Mapping
7
Mobile Service Design(4)
- Define Phase : 디자인원칙수립
- 전략 및 컨셉에 따른 사용자 시나리오
- Persona, Service Principle, Design Criteria
3. Mobile
Service
Design
http://msd2013.jylee6977.com/tc
Define
| 배경 및 홖경조사
Discovery
| 사용자 조사 및 관찰
Synthesis
| 모델링, 아이디어
Implementation
| 프로토타이핑, 적용
!
Problem Define
무엇이 문제이고 그것을 어떻게 해결할 것인가?
Design Goal& Principle
해결을 위해 서비스 사용자들의 Unmet Needs와
Latent Needs는 무엇인가?
Solution Suggestion
환경적 문제와 사용자들의 Needs와의
Gap을 줄일 수 있는 방안은 무엇이 있는가?
Big Idea
9. Mobile
Service
Design
Presenter
- Interviewer
- Brief overview of the user and work
- Shares the insights from the interpretation
- Walks the models
Each model should presented,
Only key points and significant findings
Participants
- Asking questions
- Raising any new issues, DI, Q captured
Note taker
- Updates the affinity notes
with any new observations, DI, Q and insights
10. Mobile
Service
Design
Preparation
Prepare a team room(space)
Identify the interpretation team
During Interpretation
a. Identify the role ( Interviewers, Note taker, Interpretation team)
b. Capture the user profile (Separate document from Affinity notes)
c. Capture affinity notes and work models
d. Capture insights
11. Mobile
Service
Design
Preparation
Prepare a team room(space)
Identify the interpretation team
During Interpretation
c. Capture affinity notes and work models
- Interviewer: walking the group through the interview
- Interpretation Team : Interrupts and asks what is happened
- Note taker : Capture the key idea emerging from this discussion
Do Records
- Interpretation of events, use of artifacts, problems, and opportunities
- Important characteristic of the work
- Breakdowns in the work
- Cultural influence
- Design ideas (Flag with DI)
- Questions for future interviews (Q)
- Insightful customer quotes
Do not records
- Demographics
- Other information represented on work model
12. Mobile
Service
Design
Preparation
Prepare a team room
Identify the interpretation team
During Interpretation
d. Capture Insights
- After capturing the affinity notes(50~100) capture team insights.
- This is not design idea, describe patterns, situations, and needs, key issues, not
solution
- Reflective moment to gather learning into one place
- Capture insights on a separate flipchart, including any points that have already
been captured in the affinity notes.
- This flipchart becomes first results
20. Mobile
Service
Design
Preparation
Decide when to build
Prepare to build the affinity
Build the Affinity
Reorganize the wall
1.Restructure the Blue labels to eliminate
redundancies and write your final Blue labels.
2. Create coherent Pink groupings by grouping
like Blue labels together and write the Pink
Label (3~6 Blue label underneath)
3. Group the Pink labels to create your final
coherent Green labels and write the real Green
labels.
(4~8 Pink labels/5~6 Green Label)
!!Good Pink labels reveal key
issues in the data
Final Affinity
Rolling in new data
21. Mobile
Service
Design
Preparation
Decide when to build
Prepare to build the affinity
Build the Affinity
Place all affinity notes
Add blue label
Reorganize the wall
(Add Pink and Green Label)
Final Affinity
Rolling in new data
1. Print the new notes.
2. Quickly sort the notes by the existing
Green labels
3. Clean up the Green labels. Within each
Green grouping
4. Start new columns for notes that don’t
fit
5. Repeat until all notes are placed.
