1. Interactive | Service Design 2011 2nd semester class by jylee interacitveService.jylee6977.com/tc

2. Class Schedule Part1 Discover Part2 Define Part3 Develop Part4 Deliver

3. Class Goal 1. 다양한 쌍방향 서비스 사례과 환경들을 살펴봄에 따라 이에 대한 발전방향을 알수 있다. 2. 서비스 디자인 방법론을 이해할 수 있다. 3. 서비스 디자인 방법론을 활용한 사용자 관찰을 통해 새로운 서비스 아이디어를 도출할 수 있다. 4. 도출된 아이디어를 바탕으로 새로운 서비스 디자인을 설계할 수 있다. 5. 최종적으로 Feasible한 쌍방향 서비스 프로토타입을 완성할 수 있다.

4. Today’s Goal Super mega fun happy class What is service design? Why am I here? How to group?

5. Service Design Keyword Discover customer latent needs Research/observation technique Co-creation/Converged Service Visualization Standardization Integration/Unification Insight/Key findings Empathy Stakeholder and user experience Front stage/back stage Service Prototyping

6. What you think about Service design? Discover customer latent needs Research/observation technique Co-creation/Converged Service Visualization Standardization Integration/Unification Insight/Key findings Empathy Stakeholder and user experience Front stage/back stage Service Prototyping

7. What you think about Service design? From your own perspective and view/word Can you describe what service design is? And, Why are you here?

8. For Next week Choose any graphics/case studies/Movies which describe your own service design Tell us why you like it and what you like most Present it in interactive way! HTML PPT Prezi Flash

9. Make 3 groups Not with friends Not with lover(s) Not with same background Not with family  Group Name/Catch phrase