This document provides an overview of EnhancedLEADSTM and the value they provide. EnhancedLEADSTM analyze online automotive shopper behavior and attitudes to develop individualized sales strategies for dealership salespeople. This helps salespeople improve close rates, shorten sales cycles, and increase customer satisfaction by providing tailored pitches for individual prospects in real-time. EnhancedLEADSTM are developed from conventional online sales leads through attitudinal analysis and translation into natural language scripts for salespeople.

1. EnhancedLEADS™
Individual Selling Strategies For
Individual Customers
Better close rates. Shorter sales
cycles. Higher sales satisfaction.
Better salespeople.
contents
What are EnhancedLEADS™ What if your retail salespeople knew exactly what to say to individual
2
and what value do they customers to get them to your store and close the sale?
provide?
EnhancedLEADS™ and the What if your retail salespeople could establish the kind of customer
3
sales lead supply chain engagement and relevance that motivates customers to return to your
store again and again and register high levels of satisfaction with the sales
How are EnhancedLEADS™
process?
4 developed?
And what if you could integrate this customer knowledge seamlessly within
About EnhancedLeads LLC your current sales management software?
5
Would you take the time to understand a simple, proven process that can
dramatically increase your sales, customer sales satisfaction and dealer
loyalty?

2. This document provides an
overview of EnhancedLEADS™ and
the value they provide.
“Knowing your What are Differentiated, High Value Leads
EnhancedLEADS™?
customer is EnhancedLeads™ deliver
differentiated value three ways:
knowing how they Conventional web leads tell the
automotive dealer who is 1. Only EnhancedLeads™provide
think” shopping, for what and when they retail salespeople with individual
intend to buy. EnhancedLeads™ selling strategies for individual
contain conventional lead data prospects in real time. Natural
and complete the sales equation language selling strategies
by telling dealer salespeople what provide retail salespeople the
to say to an individual prospect to right pitch content to close the
close that particular sale. right prospect.
EnhancedLeads™ do this through 2. Only EnhancedLeads™ are
the development of an attitudinal specific to the individual
overlay to conventional on-line prospect and deliver a tailored
sales lead data, translation of this selling strategy that reflects the
data to a natural language selling prospect’s attitudes toward
script and delivery of this selling purchase of your brand.
script to retail salespeople at the
dealership in real-time via web or 3. Only EnhancedLeads™ sales
wireless channels. strategies reflect prospect
attitudes at time of submission
Originally developed for a major and are not based on historical
European automotive brand, behavior scoring models. This is
EnhancedLeads™ can critically important in a rapidly
dramatically improve your close changing marketplace where
rates, shorten your sales cycles and looking forward, and not to the
boost your customer’s satisfaction past, is key to successful growth.
with your sales process.
2 EnhancedLEADS LLC © 2009: 6/09

3. An effective
selling tool for
a competitive
automotive
marketplace
EnhancedLeads™ provides the entire automotive sales lead supply chain
A solution that
with ways to improve sales and product performance. EnhancedLeads™
provides:
improves sales
performance and
" Auto Dealers and retail salespeople with individual selling strategies
most likely to result in closed sales. customer satisfaction
" OEMs with higher performing leads, lower lead costs per closed sale,
with the sales
business intelligence and direction to marketing communications process
strategy.
" Non Captive Automotive Shopping Websites with a differentiated,
premium, lead product line extension to offset pricing pressure on
conventional lead product.
" Internet Portals with enhanced understanding of community member
auto shopping motivations to improve online ad service.
" Online Ad Networks with the ability to recognize automotive
prospects by attitudinal type, serve targeted messaging and deliver
higher CTR.
" Call Center Operations with the ability to recognize and process in
bound callers on the basis of attitude toward the brand.
The EnhancedLeads™ suite of sales performance improvement products
includes real-time prospect selling strategies, sales training, research and
analytics and follow-on marketing communications services.
3 EnhancedLEADS LLC © 2009: 6/09

4. How are In this environment,
EnhancedLeads Basic
EnhancedLEADS™ Complete™ functions as an
“ingredient brand” powering
developed? the enhancement of existing
conventional lead product.
EnhancedLeads™are
developed real-time within the Development of
online automotive shopping, EnhancedLeads Basic
sales promotion qualification or Complete™ leads occurs when
information request process. prospects are matched in real-
time against a predetermined
Two forms of EnhancedLeads™ foundation attitudinal
are available: segmentation for the vehicle
category being shopped.
" EnhancedLeads Premium
Complete™ Like the Premium Complete
Product, this foundation
This lead product provides segmentation is based upon a
insights to the prospect’s prospect’s values and choices
values and choices in the in the area of lifestyle, values
area of lifestyle, values and and vehicle segment
vehicle related attributes at attributes.
a most granular level.
The prospect is asked to
EnhancedLeads Premium answer 5 to 7 questions in the
Complete™ combines course of their online shopping
attitudinal insights with experience. These questions
traditional lead data to form enable identification of the
a complete understanding prospects attitudes and
of an individual prospect or provide the basis for
customer’s “hot buttons”. development of a prospect
selling script that is forwarded
EnhancedLeads Premium to the dealer in real-time.
Complete™ leads are
developed within a 5-7 EnhancedLeads Basic
minute discovery Complete™ is recommended
experience powered by a for vehicles that are in the mid
proprietary conjoint engine or latter half of their product
that determines optimal cycle where the vehicle is well
selling strategy based upon understood by shoppers,
customer evaluation of dealers and OEMs.
holistic attitude, vehicle,
financing and dealer EnhancedLeads Marketing
concepts. Intelligence™
This product is As we aggregate attitudinal leads
recommended for new and our lead database grows we
vehicles where prospects will map and track the movement
are unfamiliar with the of attitudinal motivators and
The EnhancedLEAD™ process product and dealers and inhibitors across automotive
engine has been proven to drive OEMs are learning how and vehicle segments to provide insight
sales growth in automotive, to whom to sell the new and direction to marketers seeking
aftermarket and consumer product. to harden belief in their brand and
packaged goods categories motivate competitive brand
" EnhancedLeads Basic conversion.
Complete™
This Business Intelligence will allow
This lead product marries the EnhancedLeads™ to offer
delivery of individual selling marketing and communications
scripts with conventional insights and recommended actions
lead data where such data to subscribing OEM, Dealer and
is already developed within Supplier clients.
a defined process.
4 EnhancedLEADS LLC © 2009: 6/09

5. About the suburban Detroit with sales offices Company Leadership
in Atlanta, Chicago, Detroit and
EnhancedLEADS™ Los Angeles. Stephen F. Stepanek founded
EnhancedLeads L.L.C. and serves
company EnhancedLeads L.L.C. maintains as the company’s CEO.
strategic partnerships with well-
EnhancedLeads L.L.C. is the known technology, data and Prior to founding EnhancedLeads
automotive e-business leader in the marketing science companies in L.L.C., Steve served as Director,
real-time development and order to maximize the effectiveness Client Service, Business Intelligence
distribution of individualized of our products and to provide our at Edmunds.com; Senior Vice
customer sales strategies to the client companies with the best President, Executive Managing
retail floor. We work exclusively in solutions for their individual needs. Director – Ford Customer Service
the automotive retail market to Division at Ogilvy & Mather;
help dealers, importers and We actively pursue mutually Director North American Sales
manufacturers maximize sales, beneficial relationships with Operations at Audi of America;
profits and the retail customer sales businesses and individuals who Senior Vice President, Executive
experience. share our values, vision and mission. Management Director – Ford
To express your interest in working Division and Goodyear at J. Walter
Founded in 2006, the genesis for with EnhancedLeads L.L.C. contact Thompson and Business
the company was work created for us via email at Development and Strategy
Audi of America. Since then, partnerships@enhancedleads.com Executive at Acxiom Corporation,
development of EnhancedLeads™ a global provider of database,
sales leads and business EnhancedLeads L.L.C. respects the direct and digital marketing
intelligence products has right of individuals to privacy. Our solutions. He has also served as
advanced and our sales solutions privacy policy explains how we Adjunct Professor, Qualitative
are now marketed nationally to collect, use and safeguard Research and Account Planning at
Dealers, Importers, OEMs, Websites, personal data, as well as the Michigan State University.
Aftermarket Manufacturers and choices individuals can make
select Supplier companies. about the way their personal data He is an avid and competitive
is collected and used. sailor, a runner, golfer, motorcyclist
Our mission is to bring automotive and cellist. He enjoys auto and
shoppers, dealers and EnhancedLeads L.L.C. provides motorcycle racing and has
manufacturers together in relevant, data products and services, completed high performance
engaging and profitable containing personal data, to our driver training at Bondurant and
transactions. We achieve this clients. When we do so we pledge Barber racing schools. In his free
through groundbreaking time he can be found carving up
to follow practices described in our
country roads on his Ducati 1198.
application of technology, proven privacy policy. To request a copy
marketing science, extensive of this policy contact us at
automotive industry experience privacy@enhancedleads.com.
and flawless customer service.
An outgrowth of our
EnhancedLeads™ sales lead
products is the development of
data, analytics and marketing
services to assist retailers, brand
marketers and webmasters in
optimizing sales. This set of solutions
is based in business intelligence “We teach your
gleaned from the aggregation of
EnhancedLeads™ data. salespeople how to
EnhancedLeads™ partners, from
time to time with other data
sell and close
providers to deliver custom individual sales one
solutions to clients.
prospect at a time…
EnhancedLeads L.L.C. is a in real-time”
Michigan Limited Liability
Steve Stepanek
Company headquartered in CEO, EnhancedLeads L.L.C.
5 EnhancedLEADS LLC © 2009: 6/09

6. Put EnhancedLEADS™
to work for you and
start selling more cars
We work exclusively in the
automotive retail market to help
dealers, importers and
manufacturers maximize sales,
profits and the retail customer sales
experience.
Our mission is to bring automotive
shoppers, dealers and
manufacturers together in relevant,
engaging and profitable
transactions.
Call us at 310 270 5451 to put
EnhancedLEADS LLC EnhancedLeads™ to work for you
and start selling more cars!
associates have over 200
combined years of
automotive experience…
put it to work for you
EnhancedLEADS LLC, an US+Partners Company
1007 Harvard Road, Suite 300
Grosse Pointe Park, Michigan 48230
Contact: Jerry Moore, Managing Director, Western Region I 310 270 5451 I jerry.moore@usandpartners.com