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Briefing Joris van Kruyssen Johan Langendoen
Index ,[object Object]
Why CM?
Targetgroup
Media
Identity
Proposition
Scope
Conclusion,[object Object]
Why CM? “With CM we canbringold memories back to life and let the futurebe present in a realisticway.”
Targetgroup Citizens & visitors of Delft (aged 12-75) Targetgroup Personas
Personas Gijs (31) Traveller Jonas (22) Student Karin (38) Mother Jan (64) Pensioner
Participants & audience ,[object Object]
Travellers, tourists & citizens are the audience,[object Object]
User generatedcontent in a coördinatedway

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Briefing M3