2. Table of ConTenTs
The Luxury Buyer………………………………………….……….…………….…………………………3
The 6P’s of Luxury Marketing…………………………….………….………….…………….……………5
• People
• Product
• Passion
• Pleasure
• Purpose
• Price
The Pragmatics: Conclusion and Managerial Implications…………………………………………….….…11
Biography…………………………………………………………………………………………………13
Bibliography………………………………………………………………………………………….…14