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A Simple Start to Managing
                         Your Business Finances



                                                A Guide to the Essentials




                                                                                   QB_10/2004_01




The following course covers the basics of financial management for your small
business clients, and normally takes less than an hour to complete.
•We’ve included “talking points” but not a detailed script (we wanted to give instructors
flexibility to present in the way that comes naturally and blend in their own perspectives
and experience)
•Please feel free to expand, abbreviate or customize this course as you see fit.


Course Introduction: A common goal among almost all small business owners is to
maintain ownership and control of their business – the good news is research shows that
people who take classes and continue to learn, are more likely to succeed, so you’re on the
right path! Let’s get started.




                                                                                                   1
Financial Management Essentials

            1. Introduction to Financial
               Management
            2. Why Accounts are Important
            3. Using Reports
            4. Managing Essential Tasks:
               Practice Session
            5. Tips and Resources
            6. Appendix: Additional
               Concepts & Terms

                                                                                   2




Today we’ll cover:
--What is Financial Management… and why do you need it?
--What are accounts…and why do you need them as well?
--Reports to understand how your business is doing – and make decisions for the future
--A quick practice session, to put all you’ve learned into practice
--Some tips and resources for getting started: Classes, online resources, and advisors who
can help YOU manage YOUR business
And then we have an appendix with additional concepts and terms, which we’ll get to as
time permits.




                                                                                             2
1. What is Financial Management?


            Process of:
            • Running your
            business
            • Recording money
            coming in and out
            • Using reports to:
                •Understand
                how your
                business is
                doing
                •Make decisions
                                                                                    3




What is Financial Management?


Financial management is simply process of:
1. Running your business (tasks you are already doing today)
2. Accurately recording money coming in and out of business (you are probably already
   keeping track of this as well – so we’ll discuss how, as well as the possible benefits of a
   more systematic approach).
3. Using reports to understand how your business is doing and make decisions




                                                                                                 3
Six Ways Financial Management
                Helps Your Business Succeed
                                     2. Manage Customers and Sales.
                                     Know and understand your customers
                                     through consolidated records.
                                                                                       3. Production.
          1. Cash Flow.                                                             Obtain goods and
          Track the money                                                      services. Apply for and
          going in and out of                                                     establish credit with
          your business.                                                                your vendors.

                                                   YOUR
                                                 BUSINESS                           4. Compliance.
           6. Funding.                                                                   Report your
           To be considered for                                                 company’s incomes,
           a loan or investment,                                               expenses, and payroll
           you’ll need complete                                                accurately to the IRS.
           financial statements.

                                      5. Insight and Decision Making.
                   Make informed decisions – and price your product or
                          service for profitability – with financial reports
                                                                                                          4




Why take the time to learn and use financial management methods?


Accounting is the language of business, so you and other parties (banks, IRS, etc.)
  should all speak the same language.


1. Stay on top of your cash flow: Track money in and out of your business. Even a
   profitable business can go bankrupt if it doesn’t track cash flow.
2. Manage your customers and sales: Track what they are buying, keep records up-
   to-date so you can contact them
3. Production & Inventory: Know how to obtain goods and services from your
   vendors and establish credit
4. Once your records are centralized, you can create reports for a variety of
   important activities:
       A. Filing with the IRS
       B. Understanding how your business is doing (this will help on pricing
          products and services)
       C. Sharing your financial picture with third parties (banks, SBA, etc.) to
          secure loans


And then of course, tracking the money going in and out of your newly larger
  business. All companies, even huge established one’s with billions in revenue and                           4
  tens of thousands of employees rely on financial management for these six areas
Information is Power
          What do you want to know about your business?


          • How much money am I bringing in?            Sales
          • How much am I spending?                     Expenses
          • Is my business making any money?            Sales – Expenses
          • What’s the value of what my
          business owns?                                Assets

          • How much does my business owe to
                                                        Liabilities
          others?
          • What is my business worth?                  Equity


                                                                                 5




Participation Question:
What are the key questions you have about your business to help you know where
your business stands?


(Note: create list of things clients would like to know about their business.)


There are certain questions all business owners would like answered. Businesses
that practice sound financial management and record-keeping will have the answers
to these questions (and more) at their fingertips.




                                                                                     5
2. Financial Accounts
                           Why They Matter to Your Business

          Accurate record keeping lets you understand and use
             all your information

              •Money in from
              payments received
              •Data on customers
              and vendors
              •Record of your
              bank accounts
              •Money out for
              checks written,
              refunds and other
              expenses

                                                                      6




Participation Questions:
How do you currently keep track of your business?


•Sales and invoices?
•Customer and vendor lists?
•Bills and checks?


What are some of the challenges you face with record-keeping today?




                                                                          6
Cash Flow:
                             Money In and Money Out


                   Money In                             Money Out

                         Sales
                                                        Expenses

          CUSTOMERS                    YOUR
                                     BUSINESS                 VENDORS

                     Services /
                     Products                           Services /
                        Out                             Products
                                                            In



                                                                                7




Cash is King
A healthy cash flow is critical to the viability of your business.
The first step towards a positive cash flow is understanding your inflows and
outflows: money in and money out.


•What does your business offer for sale?
•And then once your receive payment, what do you do with the money?
•Expenses. What type of products and services do you buy to keep your business
running?


Your money in from “sales” and money out from “expenses” create your cash flow.
These are two main account categories.




                                                                                    7
Major Account Types

         •        Assets
              –     Current (cash, inventory,             Everything your
                    accounts receivable, etc.)               business
              –     Fixed (property, vehicles,              possesses
                    machinery, etc.)
         •        Liabilities
              –     Current (within one year)             Everything your
              –     Long Term                              business has
                                                            borrowed
         •        Equity
              –     Contributed capital: owner’s          Everything your
                    investment                            business owns
              –     Retained earnings (profits)
             Assets = Liabilities + Equity

                                                                                8




There are five major account categories total. In addition to
sales/income and expenses, the other major account types are assets,
liabilities, and equity.
Assets (what you have) = Liabilities (what you borrow/owe) + Equity
(what you own)

Assets
         Current (cash, inventory, accounts receivable, etc.)
         Fixed (property, vehicles, machinery, etc.)
Liabilities
         Current (within one year)
         Long Term
Equity
         Contributed Capital: What investors, stockholders, family members,
         partners, owners, etc. invest in the business
         Retained Earnings: The total cumulative net profit a business earns over its
         life, and not yet distributed


Participation Question:
Any questions? Now is a good time to ask! There are no bad questions. We’re all
here to learn.
                                                                                        8
Categorize Your Transactions
               With a Chart of Accounts




                                      Chart of Accounts
                                      • Master account lists – a chart of
                                      accounts – are used to sort your
                                      transactions into categories
                                      • Each account category contains
                                      sub-accounts

                                                                            9




The master account list, or Chart of Accounts, contains all the different
categories used to organize your transactions. Think of each
subcategory as a file folder, divided by type (e.g., your expense
accounts might include subfolders for advertising, car expenses, payroll,
and office expenses).


Quick Tip:
Try to keep your Chart of Accounts as simple as possible w/o too many
subcategories. Financial software programs like QuickBooks Simple
Start can help you get started with a basic Chart of Accounts.




                                                                                9
Chart of Accounts:
                      Your Master List of Accounts and Sub-Accounts

       NAME                          TYPE               NAME                               TYPE

                            INCOME                                            ASSET
       Sales                         Income           Checking                             Bank

       Other income                  Other income     Accounts Receivable                  Accounts Receivable
                         EXPENSE                      Undeposited funds                    Other Current Asset
       Advertising                   Expense          Equipment                            Asset
       Car and Truck Expenses        Expense                              LIABILITY
       Contract labor / payroll      Expense          Loans                                Liability
       Cost of goods sold            Expense          Sales Tax Payable                    Other Current Liability
       Entertainment / meals         Expense                                 EQUITY
       Office expenses               Expense          Contributed Capital                  Equity
       Repairs and maintenance       Expense                   (Owner’s invested funds)

       Supplies                      Expense          Retained Earnings                    Equity
       Taxes and licenses            Expense                         (Business’ profits)

       Utilities                     Expense
       Other expenses                Other expenses


                                                                                                                     10




Here’s a sample chart of accounts.

Your accounts might differ slightly, but the accounts shown here cover the basic categories a
business needs to properly record it’s transactions.
Of the accounts listed above:
•Income comes from sales.
•Asset categories are: Accounts Receivable; Sales; Savings; Checking, Undeposited fund; etc.
•Expenses are extensive: advertising, car and truck expenses, commissions and fees, contract labor,
etc.
•Assets are your bank accounts, cash on hand.
•Liability categories are mortgage, loans, payroll etc. and other current liabilities (sales tax payable).
•Equity categories are: Owner’s Capital, and Opening Balance Equity.

Quick Tips:
•Avoid common mistakes: 1. Creating too many accounts 2. Setting up all accounts, including
expense accounts, as bank accounts
•It is important to properly classify all transactions as the are entered – don’t classify anything as
miscellaneous. It will take you much less time to classify accounts properly as they are entered than
having to go back and reclassify later.
•To help you with your chart of account categories, you may want to have an expert consultation
(FREE!) with an SBDC counselor or QuickBooks ProAdvisor (more details at end of presentation)

We’ll come back to accounts later when we try a practice problem.




                                                                                                                          10
Accounts:
                  What We’ve Learned
        •   Consolidate your                 Use Industry Specific
            record keeping                   Accounts

        •   Use a standard set of            Master account lists –
                                             a chart of accounts –
            accounts or categories
                                             are readily available for
            to “file away”                   most types of
            transactions—there is            business. Choose one
            a common language                specific to your
        •   Keep it simple:                  industry, and make
            Significant accounts             minor changes if
                                             needed.
            only
                                                                         11




So the five major account types are: sales, expenses, assets, liabilities
and equity. These accounts, broken down into sub accounts, are used to
classify your transactions. The master account list – a chart of accounts
–includes all the different categories used to organize and “file” your
transactions.


There is a record-keeping category or account that relates to each of the
questions we discussed earlier (slide #5). If you keep track of
information using those accounts, you’ll be able to answer all the
questions, without any extra work.


•How can you measure your profits are? (“Sales minus Expenses”)
•What category tells you what you’re business is worth? (“Equity”)
•Etc.




                                                                              11
3. Reports
                Understanding Your Business and Decision-Making

      Reports help you understand how your business is
         doing
      •       Use reports as a
              planning tool
          –      Gain insight into
                 your sales
          –      Income statement
                 (P&L) shows your
                 profitability
          –      Balance sheet
                 shows assets,
                 liabilities and
                 equity
      •       Regularly monitor
              your profitability –
              and your cash flow

                                                                              12




If your business is a car – reports or financial statements are your dashboard. They
allow you, as the business owner, the driver of the vehicle, to see how the systems
are operating.
•Are you low on funds?
•Not earning a sufficient profit margin on your new product line?


Reports will organize the information you’ve “filed” away to help you see where
your business stands and keep your business running smoothly.




                                                                                       12
Make the Most of Your Reports
              What do you want to know about your sales?
             • What is selling?
                                                                  Gain insight into
             • Who is buying?
                                                                  the health of
             • Who owes me money?
                                                                  your business
                                                                  with reports:
                                                                  • Sales by item
                                                                  • Sales by
                                                                  customer
                                                                  • Unpaid
                                                                  invoices by
                                                                  customer


                                                                                 13




Reports help you answer questions, such as which products are selling, who is buying, and
who owes you money.
Reports can also show you how your sales compare to a previous period.
Three important sales reports are: Sales by Item, Sales by Customer, and A/R aging
(Invoices that Haven’t been paid).


Quick Tip:
An “unpaid invoices” report, for example, can make collections easier and make sure no
jobs or payments slip through the cracks.




                                                                                            13
Income Statement

                                                    •    Summarizes the
                                                         revenue and
                                                         expenses of a
                                                         company over a
                                                         period of time
                                                    •    Also called a
                                                         Profit & Loss or
                                                         P&L




                                                                               14




Participation Question:
Do you currently produce a “Profit and Loss” report or “Income Statement” at your
business? Why or why not?


•The income statement reports how your business performed over a certain period of time.
•Income statement is also know as “Profit & Loss,” or “P&L”
•The income statement shows whether or not your business was profitable over a certain
period of time (normally either a full year or a period of three months).




                                                                                           14
Balance Sheet

            •    Shows the assets,
                 liabilities, and
                 equity at a given
                 moment in time
            •    Assets =
                 Liabilities + Equity



                 Equity also referred to
                 as Owners Equity
                 or Retained Equity.


                                                                                   15




A balance sheet is a snapshot of your business at a given moment in time. It shows all
assets, liabilities and equity.


“Current” assets and liabilities include those that have been incurred within a year.


Participation Question:
Do you currently produce a “balance sheet” report for your company? Why or why not?




                                                                                         15
4. Manage Essential Tasks
                Practice Session: Mark’s Atomic Graphic Designs


            Money in                                        Remember, the better
            A. Record a sale                                   you understand
            B. Invoice a customer                              your cash flow
                                                               situation, the
            C. Receive a payment
                                                               better you’ll be
            D. Make a deposit                                  prepared to make
            Money Out                                          the right business
            E. Write a check / record an                       decisions.
               expense
            F. Use a credit card / record an
               expense

                                                                                16




As a business owner, you need to understand the essential processes of tracking your money
coming in and your money going out. Remember, your reports are only as good as your
records!


We’ll now walk through 6 common accounting tasks, so you can get a feel for the how to
categorize a transaction, as well as understanding of how the transactions impact the
reports.


“Hands-on” Option
If students have computers they can try these tasks hands-on.




                                                                                             16
A. Record a Sale
                               Practice Session – Money In

           Money In: Record a Sale

                                                                   Customer
                                                                      buys
                                                                      business
                                                                      cards.
                                                                   Pays on spot
                                                                      with cash.
                       1                                           You issue
                                                                      sales
                                                                      receipt.



                                                                                   17




Participation Question:
Before we begin the practice sessions, do you have any questions? If you’re unsure about
any of the points we’ve discussed so far, let me know. We can talk it through, so you will
feel more confident.


[Begin Session]
A sale is “money in.” When a customer pays in cash, what do you do? (Issue a sales
receipt.)


Participation Question:
And what are the most important pieces of information you need to track about a sale?
(Think about the sales receipts you get when you buy something in the store).


“Hands-on” Option:
Click on “Sales Receipts” and Create a “New” receipt.




                                                                                             17
A. Record a Sale
                                Practice Session – Money In

             Track Your Business

                         1                    5                   Issue sales
                                                                       receipt
                                                     4
                                                                  Record:
                                                                  1. Customer
                                                                  2. Item
                  2                     3                         3. Quantity
                                                                  4. Payment type
                                                                  5. Date




                                                                                    18




Quick Tip:
Note that you record this “on-the-spot” transaction as a sales receipt, not an invoice.
A common mistake is to record this type of transaction (on the spot sale) incorrectly.


“Hands-on” Option:
Go to “File/Open Company” and select the “Sample Company File.”


Enter the following information on the sales receipt.


1. Select “Cristina Andres” as the customer.
2. Under “item”, select “Add New” and type in “Business Cards.” Make the price “$200”
3. Enter “1” as the quantity
4. Enter “Cash” as the payment method.
5. “Use 12/15/2007 as the date.”
6. “Save and Close”




                                                                                          18
A. Record a Sale
                               Practice Session – Money In

           See Where Your Business Stands

                                                            Profit & Loss
                                                            6. Sales
                                                                increase by
                  6                                             $215.50.




                                                                                  19




Participation Question:
How would this sale affect your Profit and Loss report?



“Hands-on” Option:
1. From the Home-Page, click on “Profit and Loss” Report in the middle of the screen.
2. Click on the “Sales” to drill down deeper to see all the company’s sales in that time
   period. (You can see the recent sale to Cristina Andres at the bottom of the list.)




                                                                                           19
B. Invoice a Customer
                                Practice Session – Money In

            Money In: Invoice Customer

                                                                  Customer buys
                                                                     graphic
                                                                     design
                                                                     services.
                                                                  You complete
                                                                     the design.
                                                                  You invoice
                                                                     customer.
                            1



                                                                                   20




An invoice is a bill for payment later (compare to a sales receipt).


“Hands-on” Option:
Click on “Invoices” and Create a “New” invoice.




                                                                                        20
B. Invoice a Customer
                              Practice Session – Money In
              Track Your Business


                          1                                 Create invoice
                                            5               Record:
                                                            1. Customer
                                                   4
                                                            2. Service
                                                            3. Quantity/hours
                   2                    3                   4. Payment terms
                                                            5. Date




                                                                                21




“Hands-on” Option:
Enter the following information on the sales receipt.


1. Select “Senna Computers” as the customer.
2. Enter “Graphic Design” is the item purchased.
3. “2” is the quantity.
4. The terms are “Net 60”
5. The date is “12/15/2007”
6.“Save and Close”




                                                                                     21
B. Invoice a Customer
                               Practice Session – Money In

           See Where Your Business Stands

                                                                  Profit & Loss
                                                                  7. Sales
                                                                      increase by
           7                                                          $90.
                                                            8
                                                                  Balance Sheet
                                                                  8. Accounts
                                                                      receivable
                                                                      increase by
                                                                      $90.




                                                                               22




Participation Question:
How would this sale affect your Profit and Loss report? What about your balance sheet?


Notice that the A/R line on your Balance Sheet increases.




                                                                                         22
C. Receive a Payment
                              Practice Session – Money In

           Money In: Receive Payment

                                                              Customer pays
                                                                 by check for
                                      1                          business
                                                                 card design
                                                                 services
                                                                 invoice.
                                                              Record receipt
                                                                 of payment.




                                                                             23




Senna Computers pays you for the graphic design services. So you “receive” the payment
against the outstanding invoice.


“Hands-on” Option:
Click on “Receive Payments” to Receive a “New” payment.




                                                                                         23
C. Receive a Payment
                             Practice Session – Money In


             Track Your Business
                                1
                                                           Receive
                         2                                     payment
                                          3                Record:
                                                           1. Customer
                                                           2. Payment
                                                               type
                                                           3. Enter
                                                               amount




                                                                         24




“Hands-on” Option:
Enter the following information on the sales receipt.


1. Select “Senna Computers” as the customer.
2. Enter “Check” as the Payment Method.
3. Enter “$90” as the Payment Amount.
4.“Save and Close”




                                                                              24
C. Receive a Payment
                              Practice Session – Money In

             See Where Your Business Stands

                                                                   Profit & Loss
                                                                   4. Unchanged.
                                                            5
                                                                   Balance Sheet
                                                            6      5. Accounts
         4                                                             receivable
                                                                       decrease
                               Undeposited funds
                               appear in “Other                        by $90.
                               Current Assets”
                                                                   6. Undeposited
                                                                       funds
                                                                       increase
                                                                       by $90.

                                                                               25




Participation Question:
How would this payment affect your Profit and Loss report? (no change) What about your
balance sheet? Notice that the A/R line on your Balance Sheet decreases.


Quick Tip:
When you receive payments, don’t make the mistake of just “depositing” the money. It’s
important to receive the payment against the outstanding invoice so you have an accurate
view of how much customers owe you and who still owes you money.




                                                                                           25
D. Make a Deposit
                              Practice Session – Money In

           Money In: Make a Deposit

                                                              Go to bank to
                                                                  deposit
                                                                  check for
                                                                  design
                                                                  services and
                                                                  cash for
                                                                  business
                                                                  cards.
                                       1                      Make deposit.




                                                                               26




Now you are ready to go to the bank and deposit the money you have received.


“Hands-on” Option:
Click on “Deposits” to make a “New” deposit.




                                                                                    26
D. Make a Deposit
                                 Practice Session – Money In

            Track Your Business

                             2                                Make deposit
                                                              Select:
           Senna Computers
                                                              1. Undeposited
                 1                                                funds
                                                              2. Account type




                                                                                27




Undeposited funds include payments from customers that are not yet in your bank account.


“Hands-on” Option:
Enter the following information on the deposit form:


1. Select the payments you would like to deposit and Click “OK.” (To “Select All,” click
   on the button in the lower left portion of the screen.
2. Select the account to deposit to: “Checking”
3.“Save and Close”




                                                                                           27
D. Make a Deposit
                               Practice Session – Money In

              See Where Your Business Stands                        Profit & Loss
                                                                    3. Unchanged.
                                                                    Balance Sheet
                                                                    4. Other current
                                                              5
                                                                        assets
                                                                        decrease.
                                                              4     5. Checking /
          3
                                                                        Savings
                                 Undeposited funds
                                 appear in “Other
                                                                        increases.
                                 Current Assets”




                                                                                  28




Participation Question:
How would this payment affect your Profit and Loss report? (no change) What about your
balance sheet?


Quick Tip:
Your “profit and loss” in this case is not affected– you already recorded the sales when you
issued your sales receipt and invoice.




                                                                                               28
E. Write a Check / Record an Expense
                              Practice Session – Money Out

           Money Out: Write a Check

                                                             Pay your
                                                                 telephone
                                                                 bill by
                                                                 check.
                                                1            Write check /
                                                                 record
                                                                 expense.




                                                                             29




Let’s say you are going to pay a telephone bill by check.


“Hands-on” Option:
Click on “Write Check” to create a “New” check.




                                                                                  29
E. Write a Check / Record an Expense
                            Practice Session – Money Out
            Track Your Business

                                                                  Write check
                                              2
                                                                  Select:
                                1
                                                                  1. Payee
                                                                  2. Amount
                                                                  3. Transaction
                                                                      type
                                                                      (Expense --
                                                                      Utilities)
                                        3



                                                                                    30




“Hands-on” Option:
Enter the following information on the check form:


1.   Select “Cal Telephone” as the Payee.
2. Your regular payment is “$45”
3. Select “Utilities – Expense” as the account or category to file this transaction under.
4. “Save and Close.”




                                                                                             30
E. Write a Check / Record an Expense
                           Practice Session – Money Out
              See Where Your Business Stands
                                                                     Profit & Loss
                                                                     4. Expense
                                                                         (Utilities)
                                                              5          increases by
                                                                         $45.
                                                                     Balance Sheet
                                                                     5. Checking /
          4                                                              Savings
                                                                         decreases
                                                                         by $45.
                                                                     6. Equity
                                                                         decreases
                                                              6
                                                                         by $45

                                                                                  31




Participation Question:
How would this payment affect your Profit and Loss report? (expense) What about your
balance sheet?


Quick Tip:
Individual transaction may not make that large a difference on financial statements, but all
together these reports are powerful in helping you see where you business stands.




                                                                                               31
F. Use Credit Card / Record an Expense
                               Practice Session – Money Out

            Money Out: Use a Credit Card

                                                                     Buy office
                                                                        supplies
                                                                        with credit
                                                                        card.
                                                                     Use credit
                                                                        card /
                                                                        record
                                                                        expense.
                                                 1




                                                                                      32




Let’s say you are going to buy office supplies with a credit card.


“Hands-on” Option:
Click on “Record Expense” to create a “Credit” transaction.




                                                                                           32
F. Use Credit Card / Record an Expense
                                Practice Session – Money Out

            Track Your Business

                                                           Update credit
                                                               card register
                                                           Select:
                                                           1. Payee
                           2
                                                           2. Transaction
                                                               type (Expense
                                                               -- Supplies)
                                                           3. Amount
                           1           3




                                                                               33




“Hands-on” Option:
Enter the following information on the check form:


1.   Select “Burge Hardware and Supplies” as the Payee.
2. Select “Supplies – Expense” as the account or expense category.
4. Enter “$95” as the amount.




                                                                                    33
F. Use Credit Card / Record an Expense
                              Practice Session – Money Out

              See Where Your Business Stands
                                                                     Profit & Loss
                                                                     4. Expense
                                                                         (Supplies)
                                                                         increases
                                                                         by $95.
                                                                     Balance Sheet
          4                                                          5. Credit cards
                                                                         increases
                                                                         by $95.
                                                               5     6. Equity
                                                                         decreases
                                                                         by $95.
                                                               6

                                                                                  34




Balance Sheet: Increases your “Credit Card” liability and decrease “Equity.” When you
eventually pay the credit card bill, you’ll decrease Liabilities and Assets (checking).


By using credit cards, you are actually spending the money as soon as you make the charge.
Your credit card company is just paying the bill for you and allowing your business to pay
back later.


Quick Tip:
Many business choose to enter their credit card transactions several at a time, when they
receive their monthly statement.




                                                                                             34
6. Tips and Advice


       1.   Getting Started
       2.   Helpful Resources
       3.   Online Resources
       4.   Congratulations!




                                                                            35




Now it’s time to get started using what you’ve learned and also find out about where
you can get help if you need it.




                                                                                       35
Getting Started
                Establish Good
                Accounting                        1.       Build your toolkit
                Habits
                                                       –     Consider software packages such
                1. Record                                    as QuickBooks Simple Start
                transactions                                 (Trial Edition is available)
                regularly                         2.       Structure your accounts
                2. Accuracy and                        –     Start with a minimum # of accounts
                consistency are                              and add as needed
                essential
                                                  3.       Establish an accounting
                3. Fix mistakes                            routine – and stick to it
                as they happen
                                                       –     Reconcile accounts monthly
                4. Manage and                          –     Update financial statements
                reconcile bank                               quarterly
                account regularly

                                                                                                  36




Good accounting habits:
1. Record transactions regularly:
          Buying/Expenses: bills, checks, credit, paying employees, contractors
          Selling: estimates, invoices, sales receipts, collections
          Purchasing: Managing and adjusting inventory
          Credit card transactions (don’t forget these)
2. Accuracy and consistency are essential
          Don’t classify many items as “miscellaneous”
3. Fix mistakes as they happen
  Everyone makes mistakes, and they can be fixed.
4. Manage and reconcile bank account regularly
 Always make sure your bank account records are up-to-date




                                                                                                       36
Helpful Resources
                                 Advance Your Knowledge


           • Professional Help                                Expert help can make
               – Accountants                                  the process of setting-
                   • Look for knowledge of your industry      up and maintaining
               – QuickBooks ProAdvisors
                   • Expert set-up can save you time          your books much
                   • Free 1-hour consultation                 easier. Be sure to look
               – Small Business Development Center (SBDC)
                 counselors                                   for a professional with
           • Training Tools                                   knowledge of your
               – Take classes (either online or at local      industry – and of
                 colleges)
               – Attend local business seminars               course, don’t be afraid
               – Build a network with other business owners   to ask for references.
               – Use QuickBooks learning solutions




                                                                                   37




Help is available! You don’t need to go this alone.


•Class and coaching are a recipe for success. A Kauffmann Foundation study shows that
business owners who take classes—particularly 3 or more classes—are significantly more
likely to succeed.
•Don’t be afraid to seek professional help.
•A Small Business Development Center advisor or an accounting professional can help you
review your Chart of Accounts.
               •SBDCs offer free counseling and low-cost training
               •Many QuickBooks Pro-Advisors offer 1 hour of free consultation to get
               business started on the right track




                                                                                          37
Online Resources

       Small Business Development
          Centers
          www.sbdc.gov/sbdc
       Internal Revenue Service
           www.irs.gov/businesses/
           small/
       U.S. Chamber of Commerce
          www.uschamber.com
       Try QuickBooks Simple Start
          Edition (Free Trial)
          www.quickbooks.com
       Find a QuickBooks
          ProAdvisor
          www.usequickbooks.com
          /locateadvisor)




                                                                              38




The SBA site offers news, online finance and management resources as well as
links to local SBA offices.
The IRS site is a good resource for what you’ll need to know for all taxation issues.
Includes forms and other resources.
The U.S. Chamber of Commerce site can help you locate a local Chamber of
Commerce.
And the Intuit QuickBooks site lets you evaluate if QuickBooks is the right tool for
your financial management needs.




                                                                                        38
Congratulations!


You now know:
• Why financial management is critical to
  effectively run a business
• How to set-up and manage your accounts
• The usefulness of financial reports



Time to put your knowledge to work! Good luck!

                                                 39




                                                      39
Appendix: Additional
Terms and Concepts



     A Simple Start to Managing Your
     Business Finances




                                       40
Financial Management
                         Terms and Concepts
           1.   Business types
           2.   Cash or accrual
           3.   Debits and credits
           4.   Journal
           5.   Ledger




                                                                               41




We’ve taught you the basics to get started with good record-keeping. There is always more
to learn.
Here are a few terms and concepts you may run across as your grow your business.




                                                                                            41
Determine Your Business Type

                                              1.       Sole Proprietorship
                                                   •     One owner
                                              2.       Partnership or Limited
             There are more than                       Liability Corporation
             23.7 million small                    •     Two or more owners
             businesses in the                3.       S Corporation
             United States.                        •     Small business with one or
             572,900 new firms                           more shareholders
             are founded each                 4.       C Corporation
             year.                                 •     Large business with one or
                                                         more shareholders

           Source: SBA, Office of Advocacy.
                                              5.       Non-profit Organization
           Based on 2003 data.
                                                                                      42




A study by Kauffmann Foundation suggests that the number of new businesses may even be
as high as 2.5 million. This larger audience may not be incorporated or registered.
Each type of business structure has advantages/disadvantages. Your tax accountant or other
business advisor may be able to recommend which structure is best for your business.




                                                                                             42
Choosing an Accounting Type

            Cash or Accrual?
            A. Cash accounting                                   Choose whichever
                •    The practice of recording sales and         accounting method
                     expenses only when cash is actually         works best for you –
                     received or paid out
                                                                 the important thing is
            B. Accrual accounting                                to be consistent once
                •    The practice of reporting income when       you’ve selected an
                     earned and expenses when incurred
                                                                 accounting type
                •    Businesses with inventory (e.g.
                     retailers) must use this method
            Most businesses opt for accrual
               method of accounting
                •    At any given time, gives a more realistic
                     picture of the health of the business
                                                                                      43




You need to understand the difference between these two methods of accounting so you’ll
know what to declare for tax purposes.
You may need to consult a business advisor or accountant to determine the correct method
of reporting for your business.
The IRS requires businesses with inventory (e.g. retailers) to use the accrual method of
accounting.




                                                                                           43
Debits and Credits
              Double Entry Accounting

                                        You don’t need to be
                                        too concerned with
•   Accountants use “debits and         the mechanics of
    credits” to describe how            double entry
    transactions are recorded in        accounting, debits
    the general ledger
                                        and credits, as
•   Each transaction increases          software programs
    one account and decreases           handle automatically.
    another                             But as a business
•   System balances itself              owner, you might run
                                        into these terms.



                                                            44




                                                                 44
Mark’s Atomic Graphic Design:
                       Journal

Journal
entries
capture all
cash in
and all
cash out
activity.




                                              45




                                                   45
Mark’s Atomic Graphic Design:
     General Ledger

                                General
                                ledger
                                (GL)
                                shows all
                                activity by
                                account
                                type.




                                              46




                                                   46
Acknowledgements

Intuit would like to thank the following advisors
       for their help developing this presentation:
•      Peter Pappas, Regional Director,
       Connecticut Small Business Development
       Center, Groton, CT
•      Neal Nelson, Counselor, Maricopa
       Community College Small Business
       Development Center, Phoenix, AZ
•      Charles Eason, Director, Solano College
       Small Business Development Center,
       Fairfield, CA




                                                      47




                                                           47

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Manage your Business Finances with QuickBooks

  • 1. A Simple Start to Managing Your Business Finances A Guide to the Essentials QB_10/2004_01 The following course covers the basics of financial management for your small business clients, and normally takes less than an hour to complete. •We’ve included “talking points” but not a detailed script (we wanted to give instructors flexibility to present in the way that comes naturally and blend in their own perspectives and experience) •Please feel free to expand, abbreviate or customize this course as you see fit. Course Introduction: A common goal among almost all small business owners is to maintain ownership and control of their business – the good news is research shows that people who take classes and continue to learn, are more likely to succeed, so you’re on the right path! Let’s get started. 1
  • 2. Financial Management Essentials 1. Introduction to Financial Management 2. Why Accounts are Important 3. Using Reports 4. Managing Essential Tasks: Practice Session 5. Tips and Resources 6. Appendix: Additional Concepts & Terms 2 Today we’ll cover: --What is Financial Management… and why do you need it? --What are accounts…and why do you need them as well? --Reports to understand how your business is doing – and make decisions for the future --A quick practice session, to put all you’ve learned into practice --Some tips and resources for getting started: Classes, online resources, and advisors who can help YOU manage YOUR business And then we have an appendix with additional concepts and terms, which we’ll get to as time permits. 2
  • 3. 1. What is Financial Management? Process of: • Running your business • Recording money coming in and out • Using reports to: •Understand how your business is doing •Make decisions 3 What is Financial Management? Financial management is simply process of: 1. Running your business (tasks you are already doing today) 2. Accurately recording money coming in and out of business (you are probably already keeping track of this as well – so we’ll discuss how, as well as the possible benefits of a more systematic approach). 3. Using reports to understand how your business is doing and make decisions 3
  • 4. Six Ways Financial Management Helps Your Business Succeed 2. Manage Customers and Sales. Know and understand your customers through consolidated records. 3. Production. 1. Cash Flow. Obtain goods and Track the money services. Apply for and going in and out of establish credit with your business. your vendors. YOUR BUSINESS 4. Compliance. 6. Funding. Report your To be considered for company’s incomes, a loan or investment, expenses, and payroll you’ll need complete accurately to the IRS. financial statements. 5. Insight and Decision Making. Make informed decisions – and price your product or service for profitability – with financial reports 4 Why take the time to learn and use financial management methods? Accounting is the language of business, so you and other parties (banks, IRS, etc.) should all speak the same language. 1. Stay on top of your cash flow: Track money in and out of your business. Even a profitable business can go bankrupt if it doesn’t track cash flow. 2. Manage your customers and sales: Track what they are buying, keep records up- to-date so you can contact them 3. Production & Inventory: Know how to obtain goods and services from your vendors and establish credit 4. Once your records are centralized, you can create reports for a variety of important activities: A. Filing with the IRS B. Understanding how your business is doing (this will help on pricing products and services) C. Sharing your financial picture with third parties (banks, SBA, etc.) to secure loans And then of course, tracking the money going in and out of your newly larger business. All companies, even huge established one’s with billions in revenue and 4 tens of thousands of employees rely on financial management for these six areas
  • 5. Information is Power What do you want to know about your business? • How much money am I bringing in? Sales • How much am I spending? Expenses • Is my business making any money? Sales – Expenses • What’s the value of what my business owns? Assets • How much does my business owe to Liabilities others? • What is my business worth? Equity 5 Participation Question: What are the key questions you have about your business to help you know where your business stands? (Note: create list of things clients would like to know about their business.) There are certain questions all business owners would like answered. Businesses that practice sound financial management and record-keeping will have the answers to these questions (and more) at their fingertips. 5
  • 6. 2. Financial Accounts Why They Matter to Your Business Accurate record keeping lets you understand and use all your information •Money in from payments received •Data on customers and vendors •Record of your bank accounts •Money out for checks written, refunds and other expenses 6 Participation Questions: How do you currently keep track of your business? •Sales and invoices? •Customer and vendor lists? •Bills and checks? What are some of the challenges you face with record-keeping today? 6
  • 7. Cash Flow: Money In and Money Out Money In Money Out Sales Expenses CUSTOMERS YOUR BUSINESS VENDORS Services / Products Services / Out Products In 7 Cash is King A healthy cash flow is critical to the viability of your business. The first step towards a positive cash flow is understanding your inflows and outflows: money in and money out. •What does your business offer for sale? •And then once your receive payment, what do you do with the money? •Expenses. What type of products and services do you buy to keep your business running? Your money in from “sales” and money out from “expenses” create your cash flow. These are two main account categories. 7
  • 8. Major Account Types • Assets – Current (cash, inventory, Everything your accounts receivable, etc.) business – Fixed (property, vehicles, possesses machinery, etc.) • Liabilities – Current (within one year) Everything your – Long Term business has borrowed • Equity – Contributed capital: owner’s Everything your investment business owns – Retained earnings (profits) Assets = Liabilities + Equity 8 There are five major account categories total. In addition to sales/income and expenses, the other major account types are assets, liabilities, and equity. Assets (what you have) = Liabilities (what you borrow/owe) + Equity (what you own) Assets Current (cash, inventory, accounts receivable, etc.) Fixed (property, vehicles, machinery, etc.) Liabilities Current (within one year) Long Term Equity Contributed Capital: What investors, stockholders, family members, partners, owners, etc. invest in the business Retained Earnings: The total cumulative net profit a business earns over its life, and not yet distributed Participation Question: Any questions? Now is a good time to ask! There are no bad questions. We’re all here to learn. 8
  • 9. Categorize Your Transactions With a Chart of Accounts Chart of Accounts • Master account lists – a chart of accounts – are used to sort your transactions into categories • Each account category contains sub-accounts 9 The master account list, or Chart of Accounts, contains all the different categories used to organize your transactions. Think of each subcategory as a file folder, divided by type (e.g., your expense accounts might include subfolders for advertising, car expenses, payroll, and office expenses). Quick Tip: Try to keep your Chart of Accounts as simple as possible w/o too many subcategories. Financial software programs like QuickBooks Simple Start can help you get started with a basic Chart of Accounts. 9
  • 10. Chart of Accounts: Your Master List of Accounts and Sub-Accounts NAME TYPE NAME TYPE INCOME ASSET Sales Income Checking Bank Other income Other income Accounts Receivable Accounts Receivable EXPENSE Undeposited funds Other Current Asset Advertising Expense Equipment Asset Car and Truck Expenses Expense LIABILITY Contract labor / payroll Expense Loans Liability Cost of goods sold Expense Sales Tax Payable Other Current Liability Entertainment / meals Expense EQUITY Office expenses Expense Contributed Capital Equity Repairs and maintenance Expense (Owner’s invested funds) Supplies Expense Retained Earnings Equity Taxes and licenses Expense (Business’ profits) Utilities Expense Other expenses Other expenses 10 Here’s a sample chart of accounts. Your accounts might differ slightly, but the accounts shown here cover the basic categories a business needs to properly record it’s transactions. Of the accounts listed above: •Income comes from sales. •Asset categories are: Accounts Receivable; Sales; Savings; Checking, Undeposited fund; etc. •Expenses are extensive: advertising, car and truck expenses, commissions and fees, contract labor, etc. •Assets are your bank accounts, cash on hand. •Liability categories are mortgage, loans, payroll etc. and other current liabilities (sales tax payable). •Equity categories are: Owner’s Capital, and Opening Balance Equity. Quick Tips: •Avoid common mistakes: 1. Creating too many accounts 2. Setting up all accounts, including expense accounts, as bank accounts •It is important to properly classify all transactions as the are entered – don’t classify anything as miscellaneous. It will take you much less time to classify accounts properly as they are entered than having to go back and reclassify later. •To help you with your chart of account categories, you may want to have an expert consultation (FREE!) with an SBDC counselor or QuickBooks ProAdvisor (more details at end of presentation) We’ll come back to accounts later when we try a practice problem. 10
  • 11. Accounts: What We’ve Learned • Consolidate your Use Industry Specific record keeping Accounts • Use a standard set of Master account lists – a chart of accounts – accounts or categories are readily available for to “file away” most types of transactions—there is business. Choose one a common language specific to your • Keep it simple: industry, and make Significant accounts minor changes if needed. only 11 So the five major account types are: sales, expenses, assets, liabilities and equity. These accounts, broken down into sub accounts, are used to classify your transactions. The master account list – a chart of accounts –includes all the different categories used to organize and “file” your transactions. There is a record-keeping category or account that relates to each of the questions we discussed earlier (slide #5). If you keep track of information using those accounts, you’ll be able to answer all the questions, without any extra work. •How can you measure your profits are? (“Sales minus Expenses”) •What category tells you what you’re business is worth? (“Equity”) •Etc. 11
  • 12. 3. Reports Understanding Your Business and Decision-Making Reports help you understand how your business is doing • Use reports as a planning tool – Gain insight into your sales – Income statement (P&L) shows your profitability – Balance sheet shows assets, liabilities and equity • Regularly monitor your profitability – and your cash flow 12 If your business is a car – reports or financial statements are your dashboard. They allow you, as the business owner, the driver of the vehicle, to see how the systems are operating. •Are you low on funds? •Not earning a sufficient profit margin on your new product line? Reports will organize the information you’ve “filed” away to help you see where your business stands and keep your business running smoothly. 12
  • 13. Make the Most of Your Reports What do you want to know about your sales? • What is selling? Gain insight into • Who is buying? the health of • Who owes me money? your business with reports: • Sales by item • Sales by customer • Unpaid invoices by customer 13 Reports help you answer questions, such as which products are selling, who is buying, and who owes you money. Reports can also show you how your sales compare to a previous period. Three important sales reports are: Sales by Item, Sales by Customer, and A/R aging (Invoices that Haven’t been paid). Quick Tip: An “unpaid invoices” report, for example, can make collections easier and make sure no jobs or payments slip through the cracks. 13
  • 14. Income Statement • Summarizes the revenue and expenses of a company over a period of time • Also called a Profit & Loss or P&L 14 Participation Question: Do you currently produce a “Profit and Loss” report or “Income Statement” at your business? Why or why not? •The income statement reports how your business performed over a certain period of time. •Income statement is also know as “Profit & Loss,” or “P&L” •The income statement shows whether or not your business was profitable over a certain period of time (normally either a full year or a period of three months). 14
  • 15. Balance Sheet • Shows the assets, liabilities, and equity at a given moment in time • Assets = Liabilities + Equity Equity also referred to as Owners Equity or Retained Equity. 15 A balance sheet is a snapshot of your business at a given moment in time. It shows all assets, liabilities and equity. “Current” assets and liabilities include those that have been incurred within a year. Participation Question: Do you currently produce a “balance sheet” report for your company? Why or why not? 15
  • 16. 4. Manage Essential Tasks Practice Session: Mark’s Atomic Graphic Designs Money in Remember, the better A. Record a sale you understand B. Invoice a customer your cash flow situation, the C. Receive a payment better you’ll be D. Make a deposit prepared to make Money Out the right business E. Write a check / record an decisions. expense F. Use a credit card / record an expense 16 As a business owner, you need to understand the essential processes of tracking your money coming in and your money going out. Remember, your reports are only as good as your records! We’ll now walk through 6 common accounting tasks, so you can get a feel for the how to categorize a transaction, as well as understanding of how the transactions impact the reports. “Hands-on” Option If students have computers they can try these tasks hands-on. 16
  • 17. A. Record a Sale Practice Session – Money In Money In: Record a Sale Customer buys business cards. Pays on spot with cash. 1 You issue sales receipt. 17 Participation Question: Before we begin the practice sessions, do you have any questions? If you’re unsure about any of the points we’ve discussed so far, let me know. We can talk it through, so you will feel more confident. [Begin Session] A sale is “money in.” When a customer pays in cash, what do you do? (Issue a sales receipt.) Participation Question: And what are the most important pieces of information you need to track about a sale? (Think about the sales receipts you get when you buy something in the store). “Hands-on” Option: Click on “Sales Receipts” and Create a “New” receipt. 17
  • 18. A. Record a Sale Practice Session – Money In Track Your Business 1 5 Issue sales receipt 4 Record: 1. Customer 2. Item 2 3 3. Quantity 4. Payment type 5. Date 18 Quick Tip: Note that you record this “on-the-spot” transaction as a sales receipt, not an invoice. A common mistake is to record this type of transaction (on the spot sale) incorrectly. “Hands-on” Option: Go to “File/Open Company” and select the “Sample Company File.” Enter the following information on the sales receipt. 1. Select “Cristina Andres” as the customer. 2. Under “item”, select “Add New” and type in “Business Cards.” Make the price “$200” 3. Enter “1” as the quantity 4. Enter “Cash” as the payment method. 5. “Use 12/15/2007 as the date.” 6. “Save and Close” 18
  • 19. A. Record a Sale Practice Session – Money In See Where Your Business Stands Profit & Loss 6. Sales increase by 6 $215.50. 19 Participation Question: How would this sale affect your Profit and Loss report? “Hands-on” Option: 1. From the Home-Page, click on “Profit and Loss” Report in the middle of the screen. 2. Click on the “Sales” to drill down deeper to see all the company’s sales in that time period. (You can see the recent sale to Cristina Andres at the bottom of the list.) 19
  • 20. B. Invoice a Customer Practice Session – Money In Money In: Invoice Customer Customer buys graphic design services. You complete the design. You invoice customer. 1 20 An invoice is a bill for payment later (compare to a sales receipt). “Hands-on” Option: Click on “Invoices” and Create a “New” invoice. 20
  • 21. B. Invoice a Customer Practice Session – Money In Track Your Business 1 Create invoice 5 Record: 1. Customer 4 2. Service 3. Quantity/hours 2 3 4. Payment terms 5. Date 21 “Hands-on” Option: Enter the following information on the sales receipt. 1. Select “Senna Computers” as the customer. 2. Enter “Graphic Design” is the item purchased. 3. “2” is the quantity. 4. The terms are “Net 60” 5. The date is “12/15/2007” 6.“Save and Close” 21
  • 22. B. Invoice a Customer Practice Session – Money In See Where Your Business Stands Profit & Loss 7. Sales increase by 7 $90. 8 Balance Sheet 8. Accounts receivable increase by $90. 22 Participation Question: How would this sale affect your Profit and Loss report? What about your balance sheet? Notice that the A/R line on your Balance Sheet increases. 22
  • 23. C. Receive a Payment Practice Session – Money In Money In: Receive Payment Customer pays by check for 1 business card design services invoice. Record receipt of payment. 23 Senna Computers pays you for the graphic design services. So you “receive” the payment against the outstanding invoice. “Hands-on” Option: Click on “Receive Payments” to Receive a “New” payment. 23
  • 24. C. Receive a Payment Practice Session – Money In Track Your Business 1 Receive 2 payment 3 Record: 1. Customer 2. Payment type 3. Enter amount 24 “Hands-on” Option: Enter the following information on the sales receipt. 1. Select “Senna Computers” as the customer. 2. Enter “Check” as the Payment Method. 3. Enter “$90” as the Payment Amount. 4.“Save and Close” 24
  • 25. C. Receive a Payment Practice Session – Money In See Where Your Business Stands Profit & Loss 4. Unchanged. 5 Balance Sheet 6 5. Accounts 4 receivable decrease Undeposited funds appear in “Other by $90. Current Assets” 6. Undeposited funds increase by $90. 25 Participation Question: How would this payment affect your Profit and Loss report? (no change) What about your balance sheet? Notice that the A/R line on your Balance Sheet decreases. Quick Tip: When you receive payments, don’t make the mistake of just “depositing” the money. It’s important to receive the payment against the outstanding invoice so you have an accurate view of how much customers owe you and who still owes you money. 25
  • 26. D. Make a Deposit Practice Session – Money In Money In: Make a Deposit Go to bank to deposit check for design services and cash for business cards. 1 Make deposit. 26 Now you are ready to go to the bank and deposit the money you have received. “Hands-on” Option: Click on “Deposits” to make a “New” deposit. 26
  • 27. D. Make a Deposit Practice Session – Money In Track Your Business 2 Make deposit Select: Senna Computers 1. Undeposited 1 funds 2. Account type 27 Undeposited funds include payments from customers that are not yet in your bank account. “Hands-on” Option: Enter the following information on the deposit form: 1. Select the payments you would like to deposit and Click “OK.” (To “Select All,” click on the button in the lower left portion of the screen. 2. Select the account to deposit to: “Checking” 3.“Save and Close” 27
  • 28. D. Make a Deposit Practice Session – Money In See Where Your Business Stands Profit & Loss 3. Unchanged. Balance Sheet 4. Other current 5 assets decrease. 4 5. Checking / 3 Savings Undeposited funds appear in “Other increases. Current Assets” 28 Participation Question: How would this payment affect your Profit and Loss report? (no change) What about your balance sheet? Quick Tip: Your “profit and loss” in this case is not affected– you already recorded the sales when you issued your sales receipt and invoice. 28
  • 29. E. Write a Check / Record an Expense Practice Session – Money Out Money Out: Write a Check Pay your telephone bill by check. 1 Write check / record expense. 29 Let’s say you are going to pay a telephone bill by check. “Hands-on” Option: Click on “Write Check” to create a “New” check. 29
  • 30. E. Write a Check / Record an Expense Practice Session – Money Out Track Your Business Write check 2 Select: 1 1. Payee 2. Amount 3. Transaction type (Expense -- Utilities) 3 30 “Hands-on” Option: Enter the following information on the check form: 1. Select “Cal Telephone” as the Payee. 2. Your regular payment is “$45” 3. Select “Utilities – Expense” as the account or category to file this transaction under. 4. “Save and Close.” 30
  • 31. E. Write a Check / Record an Expense Practice Session – Money Out See Where Your Business Stands Profit & Loss 4. Expense (Utilities) 5 increases by $45. Balance Sheet 5. Checking / 4 Savings decreases by $45. 6. Equity decreases 6 by $45 31 Participation Question: How would this payment affect your Profit and Loss report? (expense) What about your balance sheet? Quick Tip: Individual transaction may not make that large a difference on financial statements, but all together these reports are powerful in helping you see where you business stands. 31
  • 32. F. Use Credit Card / Record an Expense Practice Session – Money Out Money Out: Use a Credit Card Buy office supplies with credit card. Use credit card / record expense. 1 32 Let’s say you are going to buy office supplies with a credit card. “Hands-on” Option: Click on “Record Expense” to create a “Credit” transaction. 32
  • 33. F. Use Credit Card / Record an Expense Practice Session – Money Out Track Your Business Update credit card register Select: 1. Payee 2 2. Transaction type (Expense -- Supplies) 3. Amount 1 3 33 “Hands-on” Option: Enter the following information on the check form: 1. Select “Burge Hardware and Supplies” as the Payee. 2. Select “Supplies – Expense” as the account or expense category. 4. Enter “$95” as the amount. 33
  • 34. F. Use Credit Card / Record an Expense Practice Session – Money Out See Where Your Business Stands Profit & Loss 4. Expense (Supplies) increases by $95. Balance Sheet 4 5. Credit cards increases by $95. 5 6. Equity decreases by $95. 6 34 Balance Sheet: Increases your “Credit Card” liability and decrease “Equity.” When you eventually pay the credit card bill, you’ll decrease Liabilities and Assets (checking). By using credit cards, you are actually spending the money as soon as you make the charge. Your credit card company is just paying the bill for you and allowing your business to pay back later. Quick Tip: Many business choose to enter their credit card transactions several at a time, when they receive their monthly statement. 34
  • 35. 6. Tips and Advice 1. Getting Started 2. Helpful Resources 3. Online Resources 4. Congratulations! 35 Now it’s time to get started using what you’ve learned and also find out about where you can get help if you need it. 35
  • 36. Getting Started Establish Good Accounting 1. Build your toolkit Habits – Consider software packages such 1. Record as QuickBooks Simple Start transactions (Trial Edition is available) regularly 2. Structure your accounts 2. Accuracy and – Start with a minimum # of accounts consistency are and add as needed essential 3. Establish an accounting 3. Fix mistakes routine – and stick to it as they happen – Reconcile accounts monthly 4. Manage and – Update financial statements reconcile bank quarterly account regularly 36 Good accounting habits: 1. Record transactions regularly: Buying/Expenses: bills, checks, credit, paying employees, contractors Selling: estimates, invoices, sales receipts, collections Purchasing: Managing and adjusting inventory Credit card transactions (don’t forget these) 2. Accuracy and consistency are essential Don’t classify many items as “miscellaneous” 3. Fix mistakes as they happen Everyone makes mistakes, and they can be fixed. 4. Manage and reconcile bank account regularly Always make sure your bank account records are up-to-date 36
  • 37. Helpful Resources Advance Your Knowledge • Professional Help Expert help can make – Accountants the process of setting- • Look for knowledge of your industry up and maintaining – QuickBooks ProAdvisors • Expert set-up can save you time your books much • Free 1-hour consultation easier. Be sure to look – Small Business Development Center (SBDC) counselors for a professional with • Training Tools knowledge of your – Take classes (either online or at local industry – and of colleges) – Attend local business seminars course, don’t be afraid – Build a network with other business owners to ask for references. – Use QuickBooks learning solutions 37 Help is available! You don’t need to go this alone. •Class and coaching are a recipe for success. A Kauffmann Foundation study shows that business owners who take classes—particularly 3 or more classes—are significantly more likely to succeed. •Don’t be afraid to seek professional help. •A Small Business Development Center advisor or an accounting professional can help you review your Chart of Accounts. •SBDCs offer free counseling and low-cost training •Many QuickBooks Pro-Advisors offer 1 hour of free consultation to get business started on the right track 37
  • 38. Online Resources Small Business Development Centers www.sbdc.gov/sbdc Internal Revenue Service www.irs.gov/businesses/ small/ U.S. Chamber of Commerce www.uschamber.com Try QuickBooks Simple Start Edition (Free Trial) www.quickbooks.com Find a QuickBooks ProAdvisor www.usequickbooks.com /locateadvisor) 38 The SBA site offers news, online finance and management resources as well as links to local SBA offices. The IRS site is a good resource for what you’ll need to know for all taxation issues. Includes forms and other resources. The U.S. Chamber of Commerce site can help you locate a local Chamber of Commerce. And the Intuit QuickBooks site lets you evaluate if QuickBooks is the right tool for your financial management needs. 38
  • 39. Congratulations! You now know: • Why financial management is critical to effectively run a business • How to set-up and manage your accounts • The usefulness of financial reports Time to put your knowledge to work! Good luck! 39 39
  • 40. Appendix: Additional Terms and Concepts A Simple Start to Managing Your Business Finances 40
  • 41. Financial Management Terms and Concepts 1. Business types 2. Cash or accrual 3. Debits and credits 4. Journal 5. Ledger 41 We’ve taught you the basics to get started with good record-keeping. There is always more to learn. Here are a few terms and concepts you may run across as your grow your business. 41
  • 42. Determine Your Business Type 1. Sole Proprietorship • One owner 2. Partnership or Limited There are more than Liability Corporation 23.7 million small • Two or more owners businesses in the 3. S Corporation United States. • Small business with one or 572,900 new firms more shareholders are founded each 4. C Corporation year. • Large business with one or more shareholders Source: SBA, Office of Advocacy. 5. Non-profit Organization Based on 2003 data. 42 A study by Kauffmann Foundation suggests that the number of new businesses may even be as high as 2.5 million. This larger audience may not be incorporated or registered. Each type of business structure has advantages/disadvantages. Your tax accountant or other business advisor may be able to recommend which structure is best for your business. 42
  • 43. Choosing an Accounting Type Cash or Accrual? A. Cash accounting Choose whichever • The practice of recording sales and accounting method expenses only when cash is actually works best for you – received or paid out the important thing is B. Accrual accounting to be consistent once • The practice of reporting income when you’ve selected an earned and expenses when incurred accounting type • Businesses with inventory (e.g. retailers) must use this method Most businesses opt for accrual method of accounting • At any given time, gives a more realistic picture of the health of the business 43 You need to understand the difference between these two methods of accounting so you’ll know what to declare for tax purposes. You may need to consult a business advisor or accountant to determine the correct method of reporting for your business. The IRS requires businesses with inventory (e.g. retailers) to use the accrual method of accounting. 43
  • 44. Debits and Credits Double Entry Accounting You don’t need to be too concerned with • Accountants use “debits and the mechanics of credits” to describe how double entry transactions are recorded in accounting, debits the general ledger and credits, as • Each transaction increases software programs one account and decreases handle automatically. another But as a business • System balances itself owner, you might run into these terms. 44 44
  • 45. Mark’s Atomic Graphic Design: Journal Journal entries capture all cash in and all cash out activity. 45 45
  • 46. Mark’s Atomic Graphic Design: General Ledger General ledger (GL) shows all activity by account type. 46 46
  • 47. Acknowledgements Intuit would like to thank the following advisors for their help developing this presentation: • Peter Pappas, Regional Director, Connecticut Small Business Development Center, Groton, CT • Neal Nelson, Counselor, Maricopa Community College Small Business Development Center, Phoenix, AZ • Charles Eason, Director, Solano College Small Business Development Center, Fairfield, CA 47 47