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America’s Savings Lottery:
More Than a Game of Chance
Say Hi to Bob ….
He’s making a deposit into his
special America’s Savings
Lottery Account.
Bob’s deposit ticket becomes his
lottery ticket. That’s right. Bob can win
cash and prizes for saving money!
Americans Love Lotteries
 In 2008, U.S. lottery sales topped $51.5 billion
 55% of the total was in instant tickets popularly known
as “scratchers”
 This is up from roughly $2.4 billion in 1980
 This means that lottery sales have increased by over
2000% in 28 years
http://www.census.gov/compendia/statab/2010/tables/10s0438.pdf
But there’s a catch ….
 While Americans love them, they’re spending a lot of
money on something with an incredibly low rate of
paying off.
 According to the Megamillions website, the odds of
winning the jackpot are 1 in 175,711,538. Even the
odds of winning $10,000 are 1 in 689,065.
http://www.megamillions.com/howto/
What If Lottery Love Was Redirected?
And we moved away from the lottery ticket
purchase model …
Instead of buying a lottery ticket or a scratch
ticket
Americans save their way into a lottery
opportunity
This Does Two Important Things
Americans still have the allure and fun of a game
of chance
But they’re investing in themselves to participate
How Do We Do It?
Invite American organizations to contribute prizes
Because Americans are an eclectic bunch, the
prizes can reflect the energy, creativity and
diversity of the nation as well as the depth and
breadth of its dynamic culture and industry
Where Do the Prizes Come From?
Prizes could be donated by companies and organizations
from all aspects of American life. A sample of prizes could
include:
Weekly Drawing
Dinner with your U.S. Senator
Flat screen TV
Free groceries for a year
Quarterly Drawing
Super Bowl Tickets with airfare and hotel
Walk on role in a major motion picture
New car
Annual Drawing
Custom built home and lot
Who Manages the Lottery?
Americans open a special America’s Savings Lottery
account at their local financial institution or with their
retirement vendor and can have funds direct
deposited from their employer.
The financial services industry, in cooperation with a
major software firm, create the America’s Savings
Lottery website.
Americans register their savings account on the
website
And select a weekly savings tier - $10, $25, $50, or
$100
Savings tiers are matched with prize levels – the
more you save, the more substantial the prize
opportunity.
What Does the Drawing Look Like?
Just like a traditional lottery, every week a random
account number will be picked at each savings
level.
The account owner will receive a prize
commensurate with their savings level.
As long as you keep your savings in the America’s
Savings Lottery account, you are eligible for all
drawings.
Make savings, interest and prizes tax free.
There are NO losers. Even if you don’t win a
prize, you’re saving money for your future and the
future of those you love.
Imagine ….
Working together as a nation toward a common
goal;
Sharing the value of thrift with every generation;
Building a savings rate that will stand the nation
in good stead;
And doing it all voluntarily.
All it takes is a little….
Planning
Imagination
Cooperation
Contribution
Enthusiasm
Qualities We Have Tons Of
Americans have a long history of facing
challenges
Thinking our way through them
And strengthening ourselves from the experience
We can do this
And have some fun while we do
Remember Bob?
He’s surfing in Hawaii courtesy of America’s Savings
Lottery.
America’s Savings Lottery
A chance for all Americans to save their way to their
American dream including….
Homeownership
College for the kids
A secure retirement
An investment in yourself for a better future

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America's Savings Lottery: A TIAA-CREF Raise the Rate Submission

  • 1. America’s Savings Lottery: More Than a Game of Chance
  • 2. Say Hi to Bob …. He’s making a deposit into his special America’s Savings Lottery Account. Bob’s deposit ticket becomes his lottery ticket. That’s right. Bob can win cash and prizes for saving money!
  • 3. Americans Love Lotteries  In 2008, U.S. lottery sales topped $51.5 billion  55% of the total was in instant tickets popularly known as “scratchers”  This is up from roughly $2.4 billion in 1980  This means that lottery sales have increased by over 2000% in 28 years http://www.census.gov/compendia/statab/2010/tables/10s0438.pdf
  • 4. But there’s a catch ….  While Americans love them, they’re spending a lot of money on something with an incredibly low rate of paying off.  According to the Megamillions website, the odds of winning the jackpot are 1 in 175,711,538. Even the odds of winning $10,000 are 1 in 689,065. http://www.megamillions.com/howto/
  • 5. What If Lottery Love Was Redirected? And we moved away from the lottery ticket purchase model … Instead of buying a lottery ticket or a scratch ticket Americans save their way into a lottery opportunity
  • 6. This Does Two Important Things Americans still have the allure and fun of a game of chance But they’re investing in themselves to participate
  • 7. How Do We Do It? Invite American organizations to contribute prizes Because Americans are an eclectic bunch, the prizes can reflect the energy, creativity and diversity of the nation as well as the depth and breadth of its dynamic culture and industry
  • 8. Where Do the Prizes Come From? Prizes could be donated by companies and organizations from all aspects of American life. A sample of prizes could include: Weekly Drawing Dinner with your U.S. Senator Flat screen TV Free groceries for a year Quarterly Drawing Super Bowl Tickets with airfare and hotel Walk on role in a major motion picture New car Annual Drawing Custom built home and lot
  • 9. Who Manages the Lottery? Americans open a special America’s Savings Lottery account at their local financial institution or with their retirement vendor and can have funds direct deposited from their employer. The financial services industry, in cooperation with a major software firm, create the America’s Savings Lottery website. Americans register their savings account on the website And select a weekly savings tier - $10, $25, $50, or $100 Savings tiers are matched with prize levels – the more you save, the more substantial the prize opportunity.
  • 10. What Does the Drawing Look Like? Just like a traditional lottery, every week a random account number will be picked at each savings level. The account owner will receive a prize commensurate with their savings level. As long as you keep your savings in the America’s Savings Lottery account, you are eligible for all drawings. Make savings, interest and prizes tax free. There are NO losers. Even if you don’t win a prize, you’re saving money for your future and the future of those you love.
  • 11. Imagine …. Working together as a nation toward a common goal; Sharing the value of thrift with every generation; Building a savings rate that will stand the nation in good stead; And doing it all voluntarily.
  • 12. All it takes is a little…. Planning Imagination Cooperation Contribution Enthusiasm
  • 13. Qualities We Have Tons Of Americans have a long history of facing challenges Thinking our way through them And strengthening ourselves from the experience We can do this And have some fun while we do
  • 14. Remember Bob? He’s surfing in Hawaii courtesy of America’s Savings Lottery.
  • 15. America’s Savings Lottery A chance for all Americans to save their way to their American dream including…. Homeownership College for the kids A secure retirement An investment in yourself for a better future