7. What we’ll talk about Some social media stats Social media & JustGiving DogsTrust & Twibbon Some JustGiving demographic stats Thoughts for the future
9. Online social networks Global web users spent an average of approximately 5.5 hours on social networks in February 2010. This is an increase of more than two hours versus the same period in 2009. Nielsen, February 2010
11. >50% users log in every day Average user spends 55 mins per day on Facebook >400 million users http://www.facebook.com/press/info.php?statistics Facebook is still growing too
20. Where people come from on Facebook to JustGiving 1% 66% Percentage of Facebook visits to JustGiving from Facebook newsfeed 1 Percentage of Facebook visits to JustGiving from Facebook inbox
30. Why did this work? Great existing community Clear call to action Low effort Timely – Valentine’s day Find out more at http://bit.ly/JGTwibbon
31. BETA Facebook app demographic stats Users are mostly female (57%) and the four biggest groups are: Female 25-34 (21%) Female 35-44 (17%) Male 25-34 (13%) Male 35-44 (13%).
35. Some things to discuss Newsfeeds are the single most valuable real estate on Facebook But what can you do with Facebook’s open graph? What are your fundraising goals? Is social media the best medium to tackle them? What are the barriers to making most of online fundraising?
36. Carry on the conversation... Jonathan Waddingham jonathan@justgiving.com @jon_bedford http://blog.justgiving.com slideshare.net/jwaddingham http://bit.ly/JWblog Search LinkedIn
Hinweis der Redaktion
22 Million in the UK
Direct Traffic, Traffic from Facebook, Traffic from Twitter
Who’s using FB connect – who knows what it is?
Who’s using FB connect – who knows what it is?
Find a charity example too.Not just fundraising – campaigning, can be action, participation, engagement.
Profile – 11%Group – 7%, photo & event 1.5%
The web is perfect for enabling the coming together of disparate communities