Does Your Business Want to Make Money?
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The document discusses how consumers, especially younger consumers, are finding products and services online through social networks, mobile devices, and web searches. It provides statistics showing that the majority of consumers discover products through search engines, emails from merchants, and word of mouth. The document then asks a series of questions about how businesses can attract these online consumers through strategies like analytics, search engine optimization, online branding, web video, and online advertising. It announces a workshop on leveraging online advertising for small businesses.
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Does Your Business Want to Make Money?
- 1. Does Your Business Like Jeff Vreeland AAF Birmingham Ad Expo
- 2. How Do You Want Consumers to Find You Online?
- 3. How Are Consumers Finding You? • 29% of respondents aged 18-34 said they have discovered a product or service through a social network • 41% of consumers aged 18-34 are using their mobile device to complete purchases of products and services • 80% of consumers say web stores can be improved • 47% of women & 39% of men shoppers cited emails from merchants as helping them to discover products Source: © 2010 Art Technology Group, Inc. Consumer Shopping Experiences, Preferences, and Behaviors
- 4. How Are Consumers Finding You? Search Engines 52% Emails 42% Word of Mouth 31% Print 30% Online Marketplace 27% Online Ads 21% Source: © 2010 Art Technology Group, Inc. Consumer Shopping Experiences, Preferences, and Behaviors
- 5. Consumer Online Activity Source: Nielsen View
- 6. What Are Consumers Doing on Your Website? • Analytics • Conversion • Goals • Campaign
- 7. What is Your Strategy to Attract Consumers?
- 8. What is Your Digital Strategy? • Online Branding • Search Engine Optimization • Interactive Communications
- 9. What is Your Digital Strategy? • Web Video • Online Advertising
- 10. What is Your Digital Strategy? • Web Video • Online Advertising
- 11. Questions? “How to Leverage Online Advertising for Your Small Business” October 25, 2011 | 9:00am – 4:00pm Cost $69 (includes lunch from Teds Birmingham) bit.ly/bbjworkshop
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- 29% of respondents aged 18-34 said they have discovered a product or service through a social network41% of consumers aged 18-34 are using their mobile device to complete purchases of products and services80% of consumers say web stores can be improved47% of women & 39% of men shoppers cited emails from merchants as helping them to discover products\n
- 52 % of Search Engines\n42% of Emails\nWhen asked about the most common ways they discover new products, respondents answered the following:\n31% of Word of Mouth\n30% Print\n27% Online Marketplace\n21% Online Ads\n
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