Keynote Trends in BPM 14 June 2012
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Slides for keynote presentation at Trends in BPM conference, http://www.bpmtrends.nl/
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Keynote Trends in BPM 14 June 2012
- 1. De mogelijkheden en onmogelijkheden van gamification Jeroen van Bree Hoevelaken, 14 juni 2012
- 2. 1972
- 16. 400 billion
- 19. gamification
- 20. one stop simulation game evidence- based game serious sandbox game gamification source: Stichting Toekomstbeeld der Techniek, 2011 temporary permanent serious gaming
- 30. user engagement business process improvement
- 31. By 2015, 25% of all redesigned processes will include one or more of the engagement practices known as “gamification”. -- Gartner, November 2011
- 32. Source: M2 Research Note the shift in the market focus from 2010 to 2011. In 2010, the largest market was entertainment, representing 40%, while in 2011 enterprise represented the largest market at 25%. Source: M2 Research Industry Overview The adoption of applying game mechanics in more non traditional industries has grown exponentially in the past 18 months. This is due in part to the growth of social and mobile games, as well as the increasing consumer adoption of social media. Market Size and Projections (in millions) 2011 2012 2013 2014 2015 2016 Total $100 $242 $522 $980 $1,707 $2,830 Source: M2 Research M2 Research estimates that the market spend on gamification solutions, applying game mechanics and behavioral analytics in non traditional applications will reach $242 million by the end of 2012, which is more than double from 2011. Revenue estimates are comprised of a number of components that includes: 1) platform vendor revenue, 2) agency and production revenue and 3) internal development.
- 33. 1. motivation 2. design © 2002 Phillip Toledano © 2011 Eric Zimmerman
- 34. The "just add points" approach is way too simplistic if seen in the context of the wealth of thought in game design. - Sebastian Deterding
- 38. points leaderboard rewards introjected regulation (ego enhancement) external regulation source: Ryan & Deci
- 42. meaningful play
- 48. Action Cap ACTIVITIES PRIMARILY SOLVED THROUGH REASONING Puzzle Solving TEMPORARY ABILITY Activities only available for limited periods of game time, such as power-ups. ABILITY LOSS The event of losing the abilities of performing certain actions in a game. Such Ability Losses may be penalties for failing goals, the effect of enemy actions, the lack of resources, etc. Limits on the number of actions allowed to be used. May be offset by energy units and/or help from other players. Capture TO SABOTAGE OTHER PLAYERS… Anonymous Actions PRIVILEGED ABILITIES Abilities that let players perform actions not readily available to others, creating complementarity between players. COLLABORATIVE ACTIONS Compound actions that require several players to perform specific individual actions for them to occur. “Standing on each other’s shoulders” to progress and unlock new parts of the game. The elimination or change of ownership of a game element, such as “the flag”. source: Björk & Holopainen
- 59. 1. motivation 2. design © 2002 Phillip Toledano © 2011 Eric Zimmerman
- 60. You can’t choose a solution from the “solution shelf”, you have to design the way forward. - Marty Neumeier
- 61. rule set source: Van Mastrigt, Salen & Zimmerman
- 63. rule set declarative content game play
- 64. rule set game play Game Design
- 65. rule set game play Game Design
- 68. Explore the playing field Brainstorms with the Add Build a paper prototype Playtest Refine rule set PLAYERS RULES BEHAVIOR
- 70. Explore the playing field Brainstorms with the Add Build a paper prototype Playtest Refine rule set PLAYERS RULES BEHAVIOR
- 72. Explore the playing field Brainstorms with the Add Build a paper prototype Playtest Refine rule set PLAYERS RULES BEHAVIOR
- 75. Don’t copy, but design Don’t just add points, create meaningful play
- 76. Jeroen van Bree jeroen.vanbree@novay.nl mobile: +31 (0)653 187 512 twitter: @jeroenvanbree Stationsstraat 79F, Amersfoort P.O. Box 589 7500 AN Enschede The Netherlands www.novay.nl +31 (0)53 485 04 85
- 77. You are free to copy, distribute and transmit the work under the following conditions: Attribution You must attribute the work to the presenter and to Novay by mentioning our website, http://www.novay.nl (but not in any way that suggests that Novay endorses you or your use of the work). Noncommercial You may not use this work for commercial purposes. No derivative works You may not alter, transform, or build upon this work.