2. TYPES OF PRINT ADS
Newspaper advertising
Magazine advertising
Yellow page advertising
Off the beaten track advertising
3. NEWSPAPER ADVERTISING
Pros
Reach a sizeable audience
Instant access to a diverse segment of population
Cons
People under 30 are less likely to read newspapers
Pages tend to be cluttered
4. HOW TO USE NEWSPAPER ADVERTISING
Choose a newspaper according to your target audience
A full page ad may not necessarily be the best choice.
Small ads appearing frequently over a specified period
of time may work better.
Keep the ad simple.
A daily might not always be the best choice.
A community newspaper, a targeted newspaper may
work better.
5. MAGAZINE ADVERTISING
Pros
Production quality is higher than a newspaper.
A finely selected market can be reached.
Cons
More costly than a newspaper.
Magazines are not as frequent as a newspaper.
6. HOW TO USE MAGAZINE ADVERTISING
Using magazines targeted for your target audience.
You can use more colors in a magazine ad.
Magazines can provide value added services like
an interview for free publicity along with an ad.
You can be creative with a magazine ad
7.
8. YELLOW PAGE ADVERTISING
Pros
Cheaper than newspaper or magazines
Customers are very clear in their search for a product/
service.
Cons
People under 35 are more likely to log on to the internet
instead of picking up an directory.
9. HOW TO USE A YELLOW PAGES AD
Effective for less pricey services.
Good for products considered comodities like
plumbers or hardware stores.
Printed once a year, so it would be better to go for a
big ad to be noticed in a clutter of ads.
10.
11. OFF THE BEATEN TRACK
Pros
Include distributables, brochures, any method other
than traditional advertising
Generally low cost.
Cons
Not useful if you want to target a broader audience.
12. HOW TO USE OFF THE BEATEN TRACK
ADVERTISING
Calendars and diaries are a good choice for high
end clientele.
Coupons can be a good idea for the frugal
customer.
Stickers might be a good idea for kids. Bookmarks
for book lovers and so on…
Brochures can be distributed at targeted locations.
13. FOR THE NEXT CLASS ON MONDAY
Make groups of 4 – 5 people.
Each group has to bring one chart sheet, colors and
markers.
Take a look at how to write a good print ad and
types of print ad from the previous semester.