Socially Stacked explains 12 ways to promote your Facebook app on a tight budget. I was pleasantly surprised at how well it was put together, so I decided to share it with you today. You can download it yourself at the link below. Here’s a look at what we cover: 1. How to enable app-sharing features. 2. Why you should incentivize users to share news about your app. 3. Why it’s important to post multiple status updates. 4. Why you should alert your email list. 5. How to use Twitter for personal outreach. 6. Why it’s a good idea to update your Facebook cover photo with news about your app. 7. How to design and arrange thumbnails to highlight new apps. 8. Why it’s a good idea to make an announcement on your website. 9. How to use your blog to promote your new app. 10. Why it’s a good idea to issue a press release. 11. How to combine in-store and online promotions. 12. How to get your employees to spread the news. I hope you find it useful!

1. 12 Ways to Promote Your Facebook
App on a Shoestring Budget
You’ve just created an app for your business’s Facebook Page. Now What? How do you effectively
promote it so you meet the goals you’ve set for the app? And how do you get users to visit your app
and share it with their Facebook friends? Here are tips for doing just that – on a budget.
presented by
SHORTSTACK

2. 12 Ways to Promote Your Facebook App on a Shoestring Budget
Enable App Sharing
Features
Include a “share” button with your app.
Enabling sharing allows users to share
their app activity on their Timeline for
their Facebook friends to see. For voting
contest apps, this is a great way for users
to promote their own contest entries and
get their friends to help them win.
Post Multiple Status
Updates
Don’t be afraid to remind your fans
about your app. Post multiple Facebook
announcements during different times
of the day and throughout the week. For
example, if you just launched a contest
app, post an update that includes the
announcement plus a link to enter. A
few days later, write a post reminding
your users to tell their friends about the
contest. A few days after that, let them
know that it’s the last day to enter. Finally,
announce the winner and say something
like, “Missed this contest? We’ll have
another one soon.”
Incentivize Users to Share
Create an incentive for users to share
your app with their friends using a
referral feature (in ShortStack, we call
it “Refer-a-Friend). When a user shares
your app or their contest entry with their
friends, they get extra votes or points. It’s
a win-win: your app gets promoted to a
broader group of people and it increases
the chances of winning for the users who
share it.
Alert Your Email List
Whether your list includes 50 or 50,000
subscribers, send an email to your list
asking them to check out your new
Facebook app. If you’ve created an app
for a giveaway, make sure to let everyone
on your email list know to check it out
for a chance to win! Sending out an email
notifies fans who, because of Edgerank,
might not have seen your content on
Facebook.
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3. 12 Ways to Promote Your Facebook App on a Shoestring Budget
Use Twitter for
Personal Outreach
Rather than tweeting out generic updates
like, “Check out our new app for a chance
to win!” tweet individuals who you think
would most likely share news about your
app with their communities. You can
also test using a specific hashtag in the
tweets in which you’re promoting your
app — this will help you keep track of what
users are saying.
Design and Arrange
App Thumbnails
Design your app thumbnails to coordinate
with the look of your app and include
text that includes a call to action such
as, “Enter Now!” And arrange your app
thumbnails so that your most important
apps are featured on your Timeline.
Update Your Facebook
Cover Photo
Calls to action are allowed in the copy and
design of Facebook cover photos – they
used to be prohibited, but those days are
long gone! Draw attention to your apps
by using arrows or other illustrations that
point to your Timeline’s apps.
Make an Announcement on
Your Website
Update your website to promote your
app. You can do something simple, like
change the design of your website header
to promote your app, or even install a
notification bar at the top that links to
your app.
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4. 12 Ways to Promote Your Facebook App on a Shoestring Budget
Blog About It
If you have a company blog, use it as
a platform to talk about your newly
launched custom app. Within the blog
post, be sure to link back to your app. This
will increase awareness for your app and
drive traffic back to your app.
Make In-Store
Announcements
If you own a brick-and-mortar business,
create signs and add a line to receipts
reminding customers to visit your
Facebook Page to check out your new
app.
Issue a Press Release
Whenyourbusinesslaunchesanawesome
new app, it’s news -- so write a press
release about it. Most apps, especially
contest and promotion apps, anchor a
company’s overarching campaign. Use the
press release to talk about the campaign,
then provide a call to action and a link to
your app.
Ask Employees to Spread
the Word
Ask every employee to Like your Page and
share your company’s Facebook app with
their community of friends. A simple, “I’d
love if you’d help get the word out about
this” can go a long way.
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presented by
SHORTSTACK
To download the full eBook for free, click here or copy this link
into your URL:
https://shortstack.iljmp.com/1/shortadbook13
These tips are from Chapter 1 of ShortStack and Jon Loomer’s eBook, “How the
Pros Use Facebook Advertising: The Most Up-to-Date Comprehensive Guide.”