What format, tools and apps will we use in the future to communicate with colleagues ? I looked at what the youth is doing now and what start-ups develop and use to forecast the trends.

1. SOCIAL& VISUAL
TrendsinFutureCommunication
KIRSTEN JASSIES @kirst_enj

2. @kirst_enj > 17 k followers
Influencer: blogging,
content strategy and new
media

3. 1. How are youth using technology and new
platforms for their own communication?
 Instagram
 Reddit
 Snapchat / Whatsapp
 Youtube
INHOUDPRESENTATIE
23 November2015 Trends inFuture Communication3
Forecastingthe future of communication

4. Instagram (2010) bought by Facebook in
2012
• 400 million users
• 80 million photos a day are shared
• 64% women, 36% men
• 73% millennials (15 -35)
• #selfie became populair because of
Instagram
• The users themselves categorize the
content by using hashtags
What does the succes of Instagram tell us
about communication?
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1.INSTAGRAM:fashionandsports

5. MEETINSTAGRAMINFLUENCERNEGIN2.6millionfollowers
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6. REDDIT:forum2.0
 Reddit, the front page of the Internet, is a place
where users (redditors) submit content, links, images,
and other shareable things. Whether that content is
appreciated is determined by the community, who
upvotes or downvotes the submission.
 There are over 5,400 active subreddits organized into
areas of interest. Reddit is popular because it has a
huge userbase so you can discuss literally any topic
with people who also want to discuss that topic.
 36 million user accounts, 200 million unique visits
each month
 What does the succes of REDDIT tell us about
communication?23 November2015 Trends inFuture Communication6
http://www.reddit.com/r/science/ 6,563,116
http://www.reddit.com/r/gaming/ 6,126,692
http://www.reddit.com/r/movies/ 5,721,113
http://www.reddit.com/r/woweconomy/ 5,576,000
http://www.reddit.com/r/Music/ 5,510,017
http://www.reddit.com/r/aww/ 5,404,112
http://www.reddit.com/r/Technology 5,065,530
http://www.reddit.com/r/askscience 3,667,873
http://www.reddit.com/r/books/ 3,175,762
http://www.reddit.com/r/television/ 2,935,509
http://www.reddit.com/r/DIY/ 1,660,838
http://www.reddit.com/r/Fitness/ 1,657,014
http://www.reddit.com/r/Food 1,533,277

7. YOUTUBE:GAMERS& BEAUTYCHICKS
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• Youtube is the second search engine after Google
• Vloggers in the categories gaming, pranks and beauty have grown
fast and show a high engagement (fans watch the whole clip)
• Brands have trouble creating engaging content for Youtube,
brands like Gopro and Red Bull do get it
• Do you choose to built a community on Youtube OR do you want
views on your videos on Facebook?
• The movie format can also be used on Vine, Instagram or Vimeo
What does the succes of Youtube (or the short and long video-
format) tell us about communication?

8. MEETYOUTUBEINFLUENCERPEWDIEPIE 40millionsubscribers
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9. 23 November2015 Trends inFuture Communication9
SNAPCHAT
• Snapchat’s core philosophy is “delete is our default.”
• 100 million daily users
• 6 billion videos are shared daily! (on Facebook that’s 8 billion)
• Type of content: behind-the-scenes, humor, slice-of-life, VIP (especially for fans)
• Youth create news in snaps for other youth through SNAPCHAT LIVE!
Why is Snapchat the fastest growing social media platform?
What is the difference with Whatsapp?
SNAPCHAT:behindthescene

10. 2. What communication is being used and developed by
start-ups, technology- and new media companies?
 Periscope (live-streaming)
 Slack / Trello (project management)
 Medium (blogging)
 Flipboard, Storehouse, Snapchat content discovery through
visual storytelling
INHOUDPRESENTATIE
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Forecastingthe future of communication

11. INHOUDPRESENTATIE
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Livestreamingserviceslike Periscope
When is livestreaming a good
idea for your group?

12. INHOUDPRESENTATIE
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Project Management/ internalcomm
1. SLACK brings all your communication together in one place. It's real-time
messaging, archiving and search for modern teams.
2. TRELLO is a collaboration tool that organizes your projects into boards. In
one glance, Trello tells you what's being worked on, who's working on what,
and where something is in a process.
3. Working according to the SCRUM method
> the problem cannot be fully understood or defined, focusing instead on
maximizing the team's ability to deliver quickly, to respond to emerging
requirements and to adapt to evolving technologies and changes in market
conditions.

13. INHOUDPRESENTATIE
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Medium(or other bloggingplatforms)
1. Medium is a platform with stories, a hybrid of non-
professional contributions and professional, paid
contributions, an example of social journalism
2. LinkedIn PULSE is the popular blogging platform of LinkedIn.
3. With Storify you can curate social posts from all platforms into
one story. About a project or event, for example.
Do you blog openly about your projects? Why or why not?

14. 23 November2015 Trends inFuture Communication14
CONTENTDISCOVERY:Fliboard,Snapchat,Storehouse
What can we learn form publishing 2.0 and content
discovery?

15. Buffer, with employees all over the world, uses
different tools for Synchronous and
Asynchronous communication as they call it
Synchronous communication:
A daily pair call and weekly mastermind chats
with Hipchat (written) and Sqwiggle (video).
Asynchronous communication
Email, Trello and Hackpad (bought by Dropbox).
INHOUDPRESENTATIE
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BUFFER:a new mediacompany

16. In what ways are you now communicating with your group?
Do these tools/type of content work for you?
- Do you use a whatsapp group?
- Is a Facebook group an option?
- Organise a weekly skype or Google Hangout
- Choose ONE application and stick to that!
- Did this presentation give you new ideas?
INHOUDPRESENTATIE
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How to connectworldwidemembersof projectsnow

17. 3. How do people communicate in 5 to 10 years?
> What do you think?
> What about our smartphones?
> What About live streaming 24/7?
> What about asking Siri questions?
INHOUDPRESENTATIE
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Forecastingthe future of communication

18. Questions?
social: @kirst_enj
blog: justK.nl
Slideshare.com/justkirsten
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