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Building Your Social
  Media Fan Base
    A Practical Lesson
Building Your
Social Media Base.
META-PREMISE #1
 Unless you are Snooki, Rick
Warren or Lady GaGa, you will
 have to follow/interact with
people to get them interested
   in what you’re saying.
META-PREMISE #2
  Unless you are Starbucks,
   Words With Friends or
 Compassion International,
your organization will have to
  work to build a fan base.
Social
Listening
    Apps
SproutSocial.com
SocialOomph.com
Google Alerts
Google Alerts
How to
   Listen
  to Your
Audience
Twitter Search Formula for the Ages




  KEYWORD + ?
Listening Tab - KissInsights.com
Listening Tab - HelloBar.com
ThinkUpApp.com
Identify the Influencers.
Klout.com
Klout Chrome Extension
http://monk.so/chromeklout
Klout Chrome Extension
SproutSocial.com
How to Follow with
SproutSocial.com
The Power
of the Mention.
Facebook Fan Page Mentions
Facebook Fan Page Mentions
Facebook Fan Page Mentions
Twitter @Reply Etiquette
Twitter @Reply Etiquette
Twitter @Reply Etiquette
Twitter @Reply Etiquette
The Social Ask
The Social Ask
The Social Ask
Pump Out
the Content.
Content/Editorial Calendar
#RESOURCES
#RESOURCES
 www.Mashable.com
#RESOURCES
 www.Mashable.com
 www.eMarketer.com
#RESOURCES
  www.Mashable.com
  www.eMarketer.com
www.ReadWriteWeb.com
#RESOURCES
   www.Mashable.com
   www.eMarketer.com
 www.ReadWriteWeb.com
www.BusinessInsider.com/sai
#RESOURCES
    www.Mashable.com
    www.eMarketer.com
  www.ReadWriteWeb.com
www.BusinessInsider.com/sai
 www.BeDeviantSummit.com
#RESOURCES
#RESOURCES
Trust Agents by Chris Brogan
#RESOURCES
Trust Agents by Chris Brogan
Crush It! by Gary Vaynerchuck
#RESOURCES
Trust Agents by Chris Brogan
Crush It! by Gary Vaynerchuck
 Groundswell by Li & Bernoff
#RESOURCES
    Trust Agents by Chris Brogan
   Crush It! by Gary Vaynerchuck
     Groundswell by Li & Bernoff
Here Comes Everybody by Clay Shirky
CONTACT




wise@monkdev.com
    @JustinWise
 www.JUSTIN.am

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