Justin Briggs at SearchFest 2012 - Marketing Challenges and the Tools to Solve Them #searchfest

1. Actionable Tools for Inbound Marketing
Justin Briggs, SEO Manager
Download: http://bit.ly/searchfesttools

2. Who Is This Guy?
Justin Briggs
SEO Manager at Big Fish Games

3. I Love This Stuff

4. Find Link Sources

5. Search engines
keep taking our data

6. Let’s get some back

7. The Usual Suspects
http://www.majesticseo.com/ and http://www.opensiteexplorer.org/

8. I miss Yahoo!
Site Explorer

9. What We Lost
Searches content of
linking pages
Our Site

10. I keep trying to solve
this problem

11. Google Custom Search Engine
Good start, but not good
enough for me.
http://www.seomoz.org/blog/replace-yahoo-linkdomain-with-google-custom-search-engine

12. I Built My Own Scraper
Way too technical for
most people
http://www.distilled.net/blog/seo/building-your-own-scraper-for-link-analysis/

13. Found yolink
Searches content
behind links!
Page with
outbound links

14. Searches the content
behind the links
http://www.yolink.com/yolink/

15. Do you use Google
Alerts for link
building?

16. Link Building with Google Alerts
http://www.rosshudgens.com/link-building-with-google-alerts-a-guide/

17. Search Alerts with yolink
http://alerts.yolink.com/alerts/

18. Want to scrape
without all the
technical mishaps?

19. Scrape Similar in Chrome
http://justinbriggs.org/quick-link-prospecting-with-scraper-extension

20. Browser With Scraping Tools
http://www.outwit.com/products/hub/

21. Visualizing Data

22. Things are about to
get sexy

23. Network Graph Visualization
http://gephi.org/

24. Export Google
Analytics keyword
data

25. Where is Traffic Landing
Blue nodes are keywords
sending traffic to Pink
pages

26. Visualize Your Keyword Traffic
Better Understand
•Local
•Personalization
•Double Listings
•Keyword
Cannibalization

27. Looking at
competitor’s link
profile

28. The Usual Suspects
http://www.majesticseo.com/ and http://www.opensiteexplorer.org/

29. Anchor Text Distribution

30. Find Irregularities
Most pages on
site
What Is This?
Doesn’t really share anchors with rest of site

31. A Pre-owned Domain Redirect
They acquired a
pre-owned domain and 301
redirected to a subpage.

32. Use data visualization
to discover site
problems

33. Data Management Workspace
http://www.visokio.com/omniscope

34. Export Google
Analytics keyword
data again

35. Highlight Content Problems
Good top of funnel keywords
All high B.R. land on two
template types
A content gap our users
are experiencing

36. Export Google
Webmaster Tools CTR
data

37. CTR Distribution Curve

38. Visualize Business Analytics
http://www.tableausoftware.com/

39. Dynamically Visualize EDW

40. Technical Work

41. Web Browser Automation
http://seleniumhq.org/

42. Stripping inline CSS
out of hundreds of
articles

43. RegEx Find and Replace
http://macromates.com/

44. Screaming Frog SEO Spider
http://www.screamingfrog.co.uk/seo-spider/

45. Catching Problems

46. Adwords team
enforces policy
without prior notice

47. Google Analytics Alerts

48. Solving for Content

49. Building a new
information
architecture

50. Thousands of
historical content
pieces without right
schema data

51. Crowdsource Data
http://www.smartsheet.com/

52. Rewriting hundreds
of thousands of
articles post Panda

53. Crowdsourced Content
http://www.serv.io/

54. Ratings and Reviews

55. bazaarvoice
http://www.bazaarvoice.com/products/ratings-and-reviews

56. Leverage in
recommendation
engine

57. Soovle Keyword Suggest
http://soovle.com/

58. Using content and
keyword strategy to
grow revenue

59. Use data for linkbait

60. Data Search
http://www.zanran.com/q/

61. Justin Briggs, SEO Manager
Justin.Briggs@BigFishGames.com
@JustinRBriggs
http://justinbriggs.org