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Four ways brands use Twitter

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Justin Souter
Justin Souter

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FOUR WAYS BRANDS USE TWITTER NMA Live 09 - London @KerryatDell Communications, Dell Inc. © Dell
WHAT IS THE OPPORTUNITY? Sources: Hubspot Jan09 / Hitwise June09 © Dell
WHAT TYPE OF MEDIA IS SHARED? UK Source: Robin Goad Hitwise June09 Twitter has become a key source of traffic to other websites. During May 2009 Twitter was the 30th biggest source of traffic, accounting for 1 in every 350 visits. © Dell
WHAT IS TWITTER? © Dell
TWITTER PAGE ELEMENTS DELL CONFIDENTIAL Icon/Image Background Account Name / Handle Bio Last post (update or response) Other Twitter accounts this person is following
A FEW BASICS DELL CONFIDENTIAL Mentions: URL shortening: Trending: Re-tweeting - RT: Reply / Direct Messages – D:
TWITTER ETIQUETTE ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© Dell
ESSENTIAL TOOLS © Dell
[object Object],[object Object],[object Object],CONSIDERATIONS BEFORE YOU START DELL CONFIDENTIAL
SOME TWITTER OBJECTIVES © Dell
BUSINESS DISCOUNTS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],www.dell.com/twitter DellOutletUK © Dell
NETWORKING / PERSONAL BRAND OBJECTIVES: Raise visibility, share points of view, drive viewers to works RESULTS: ,[object Object],[object Object],© Dell
CUSTOMER SUPPORT OBJECTIVES: - E ngage customers - I mprove customer relations RESULTS: ,[object Object],[object Object],[object Object],Twitter address: @ComcastCares © Dell
THOUGHT LEADERSHIP / NEWS FEED OBJECTIVES: - Share real time news and views RESULTS: ,[object Object],[object Object],© Dell
FURTHER READING? ,[object Object],[object Object],[object Object],[object Object],© Dell
HAPPY TWEETING! @KerryatDell

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Four ways brands use Twitter

  • 1. FOUR WAYS BRANDS USE TWITTER NMA Live 09 - London @KerryatDell Communications, Dell Inc. © Dell
  • 2. WHAT IS THE OPPORTUNITY? Sources: Hubspot Jan09 / Hitwise June09 © Dell
  • 3. WHAT TYPE OF MEDIA IS SHARED? UK Source: Robin Goad Hitwise June09 Twitter has become a key source of traffic to other websites. During May 2009 Twitter was the 30th biggest source of traffic, accounting for 1 in every 350 visits. © Dell
  • 5. TWITTER PAGE ELEMENTS DELL CONFIDENTIAL Icon/Image Background Account Name / Handle Bio Last post (update or response) Other Twitter accounts this person is following
  • 6. A FEW BASICS DELL CONFIDENTIAL Mentions: URL shortening: Trending: Re-tweeting - RT: Reply / Direct Messages – D:
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Hinweis der Redaktion

  1. http://www.youtube.com/watch?v=yEEwPRhJGmU&feature=fvsr
  2. Sources: State Of The Twittersphere updated, Hubspot, January 09 Robin Goad - Hitwise 26 June 2009
  3. What is Twitter?
  4.  
  5. Hints & tips
  6. CNN – Rick Sanches.
  7. I’m leaving you with some further reading...