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Sport and Rec Social Media Workshop 2

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Justin Barrie
Justin Barrie

Slides from the second of three workshops on social media for local sporting organisations. Presented by DMA on behalf of ACT Sport and Recreation.

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ACT Sport and Recreation Social Media Workshop Series 2011 Workshop 2 – Social media opportunities and protection
Welcome! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Before we start ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Defining Social Media ,[object Object],Web 2.0 : The participatory, social & decentralised web (~2007-now) The new web empowers people to interact, generate and share multi-media content across the web, seamlessly. Moved from a solo activity to a series of participatory activities enabled by new web applications, platforms, technologies and methodologies. These platforms are accessible from multiple devices – the PC, netbooks, mobile phones, interactive TV, media players and gaming consoles. Social Media Athlete – Wirestone, via Slideshare
Defining Social Media ,[object Object],OBJECTIVE PLATFORM EXAMPLES Online Communities Facebook, LinkedIn, Google + Media Sharing YouTube, Flickr, Instagram Micro-Blogging Twitter, Tumblr, Posterous, FourSquare Rating and Linking AddThis, DIGG, Bit.ly Broadcasting Email, MailChimp Others Twibbons
Social Media – the landscape ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Via socialmedianews.com.au http://www.socialmedianews.com.au/social-media-statistics-australia-september-2011/" >Social Media Statistics Australia – September 2011 Used under Creative Commons License
Social Media – what we didn’t cover ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media - demographics ,[object Object],[object Object],[object Object]
Social Media – the big guys ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media – the big guys ,[object Object]
Social Media – the big guys ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media – the big guys ,[object Object],[object Object]
Social Media – the big guys ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media – the big guys ,[object Object],[object Object]
Social Media – specialist platforms ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media – the rest! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Defining Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object]
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media in context ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Building a Social Media Framework ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media Framework ,[object Object],[object Object],[object Object]
Social Media Framework ,[object Object],[object Object],[object Object],EXAMPLE TEXT Goal: To develop our coaches, managers and other volunteers to be the best.
Social Media Framework ,[object Object],[object Object],EXAMPLE TEXT Goal: To develop our coaches, managers and other volunteers to be the best. Objective: To ensure promotion of our expectations, link to available courses and to to facilitate shared learning between these groups .
Social Media Framework ,[object Object],[object Object],[object Object],EXAMPLE TEXT Audience: Coaches Life Events: Pre-Season, Training, Selections, Certification, Competition
Social Media Framework ,[object Object],[object Object],EXAMPLE TEXT Platform: Email Activity: Contact Timing: Twice Weekly
Social Media Framework ,[object Object],[object Object],EXAMPLE TEXT Goal : To ensure promotion of our expectations, link to available courses and to to facilitate shared learning between these groups . Existing Channel : Club Email, National Federation Email, Private Coaching Websites Social Channel : Facebook Page Alignment: re-use of email messages on Facebook. Link in emails to event RSVP on Facebook
Break ,[object Object]
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media – the risks
What are your concerns? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What risks are worth managing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Context for sport social policy ,[object Object],[object Object],[object Object],[object Object],[object Object]
The broader context ,[object Object],[object Object],[object Object],[object Object],[object Object]
Policy or Guideline ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Do they already exist? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Essential Elements ,[object Object],[object Object],[object Object],[object Object],[object Object]
Generic Protocol ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
Other options ,[object Object]
Social Media in Use ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media in Use ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media in Use ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Responsibilities ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media in Use ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Managing the Whine
Social Media in Use ,[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media in Use ,[object Object],Scenario Response Request for further info “ Hi (insert name), if you follow this link you ’ ll get the information you are after. Thanks for dropping by (insert link) Question about detailed policy or individual circumstances “ Hi (insert name) can ’ t really answer that one here, contact us at (insert email address) and we ’ ll see what we can do ” Question about a public event “ Hi (insert name), the event you are asking about starts at (insert details of event) and there are still places. Go here to register (insert link)
Wrap-up ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Justin Barrie Principal Consultant 0423302814 @DMA_Canberra [email_address] Thanks and see you at Workshop 3!

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Sport and Rec Social Media Workshop 2

  • 1. ACT Sport and Recreation Social Media Workshop Series 2011 Workshop 2 – Social media opportunities and protection
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  • 30. Social Media – the risks
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  • 52. Justin Barrie Principal Consultant 0423302814 @DMA_Canberra [email_address] Thanks and see you at Workshop 3!