Online Marketing For Offline Businesses Simple and inexpensive ways to promote your business online

1. Jean Maund jean@justaskjean.co.uk 0121 288 7384 www.justaskjean.co.uk

2. Online Results for Offline Businesses An Introduction to online marketing

3. Some questions…. How many of you have a website? Do you know how much business comes directly from your site?

5. To provide information to clients

6. To provide contact details

8. How are you going to do that with your website? The Holy Grail of Website…. No 1 in Google Rankings

9. No 1 - 41% of clicksNo 2 – 12%No.3 – 8.5% Estimated that worldwide there are 1 Billion local searches every month 80% of people search online first before making a purchase vs for example using yellow pages

12. ‘Important’ sites – those that have a lot of high quality links from ‘authority’ sites

14. How??? SEO 101 Identify your keywords – what would people be searching for? Use the keywords frequently but appropriately Use associated words Make some of the boldunderlined or italic Use header tags Make sure you have metatags & appropriate page titles Update your content regularly – Google loves blogs!!

15. Other strategies Backlinks Submitting articles to online article sites such as ezinearticles, articlecity Listings in local directories Commenting on relevant blogs Social networking e.g. Twitter, Facebook Fan pages, Ecademy, LinkdIn Answering questions on forums or question sites e.g. Yahoo Answers

16. Content Marketing Video marketing – Youtube and other video sharing sites e.g. use animototo produce free 30 second commercials view an example here Or Jing for screen capture videos Make a Youtube channel of videos that your customers may find useful. Press Releases – Prweb.com Squidooand hub pages Local business listing with Google example

17. Jean Maund jean@justaskjean.co.uk 0121 288 7384 www.justaskjean.co.uk If you have any questions about this presentation call or complete my online form at http://www.justaskjean.co.uk/online-results-for-offline-businesses/