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The Purpose of Leadership
Jurgen Appelo
jurgen@noop.nl
version 3
(and Governance)
Jurgen Appelo
writer, speaker,
entrepreneur...
www.jurgenappelo.com
Goal
What are the responsibilities of a team leader
with self-organizing teams?
First...
some background
“16 Basic Desires”
Acceptance The need for approval
Physical Activity Or exercise
Curiosity The need to think
Power The need for influence of will
Eating The need for food
Romance The need for love and sex
Family The need to raise children
Saving The need to collect
Honor Being loyal to a group
Social Contact The need for friends
Idealism The need for purpose
Status The need for social standing
Independence Being an individual
Tranquility The need to be safe
Order Or stable environments
Vengeance The need to strike back
Steven Reiss. Who Am I? The 16 Basic Desires
That Motivate Our Actions and Define Our
Personalities. City: Berkley Trade, 2002
“16 Basic Desires”
Acceptance The need for approval
Physical Activity Or exercise
Curiosity The need to think
Power The need for influence of will
Eating The need for food
Romance The need for love and sex
Family The need to raise children
Saving The need to collect
Honor Being loyal to a group
Social Contact The need for friends
Idealism The need for purpose
Status The need for social standing
Independence Being an individual
Tranquility The need to be safe
Order Or stable environments
Vengeance The need to strike back
Steven Reiss. Who Am I? The 16 Basic Desires
That Motivate Our Actions and Define Our
Personalities. City: Berkley Trade, 2002
“16 Basic Desires”
Acceptance The need for approval
Curiosity The need to think
Power The need for influence of will
Honor Being loyal to a group
Social Contact The need for friends
Idealism The need for purpose
Status The need for social standing
Independence Being an individual
Order Or stable environments
Steven Reiss. Who Am I? The 16 Basic Desires
That Motivate Our Actions and Define Our
Personalities. City: Berkley Trade, 2002
“Self-DeterminationTheory”
Acceptance The need for approval
Curiosity The need to think
Power The need for influence of will
Honor Being loyal to a group
Social Contact The need for friends
Idealism The need for purpose
Status The need for social standing
Independence Being an individual
Order Or stable environments
Edward L. Deci and Richard M. Ryan. .
Rochester: University of Rochester Press,
2004
Competence The need to feel capable
Autonomy The need to choose one’s own actions
Relatedness The need to be socially involved
“Self-DeterminationTheory”
Acceptance The need for approval
Curiosity The need to think
Power The need for influence of will
Honor Being loyal to a group
Social Contact / Relatedness The need for friends
Idealism The need for purpose
Status The need for social standing
Independence / Autonomy Being an individual
Order Or stable environments
Competence The need to feel capable
Edward L. Deci and Richard M. Ryan. The
Handbook of Self-Determination Research.
Rochester: University of Rochester Press,
2004
10 Intrinsic Desires
Acceptance The need for approval
Curiosity The need to think
Power The need for influence of will
Honor Being loyal to a group
Social Contact / Relatedness The need for friends
Idealism The need for purpose
Status The need for social standing
Independence / Autonomy Being an individual
Order Or stable environments
Competence The need to feel capable
“Drive”
Acceptance The need for approval
Curiosity The need to think
Power The need for influence of will
Honor Being loyal to a group
Social Contact / Relatedness The need for friends
Idealism / Purpose The need for purpose
Status The need for social standing
Independence / Autonomy Being an individual
Order Or stable environments
Competence / Mastery The need to feel capable
Daniel H. Pink, Drive: The Surprising Truth
About What Motivates Us. Riverhead, 2009
10 Intrinsic Desires
Acceptance The need for approval
Curiosity The need to think
Power The need for influence of will
Honor Being loyal to a group
Social Contact / Relatedness The need for friends
Idealism / Purpose The need for purpose
Status The need for social standing
Independence / Autonomy Being an individual
Order Or stable environments
Competence / Mastery The need to feel capable
10 Intrinsic Desires
Acceptance The need for approval
Curiosity The need to think
Power The need for influence of will
Honor Being loyal to a group
Social Contact / Relatedness The need for friends
Idealism / Purpose The need for purpose
Status The need for social standing
Independence / Autonomy Being an individual
Order Or stable environments
Competence / Mastery The need to feel capable
Agenda
Life
Protection
Purpose
Goals
Conclusion
The Game of Life
(John Conway)
http://www.bitstorm.org/gameoflife/
The Game of Life
1. 3 neighbors = new life
2. 2 or 3 neighbors = stay alive
3. 0 or 1 or > 3 neighbors = death
simple rules, great results
1. 3 neighbors = new life
2. 2 or 3 neighbors = stay alive
3. 0 or 1 or > 3 neighbors = death
management = simple rules, great results?
But does that mean...
1. 3 neighbors = new life
2. 2 or 3 neighbors = stay alive
3. 0 or 1 or > 3 neighbors = death
management = simple rules, great results?
No.
The actual rules => complicated code
The Game of Life
The constraints => a grid, 1 player
The Game of Life
Another
example
Settlers of Catan
It took minutes to define the constraints
It took years to create and tune the rules
(KlausTeuber)
http://www.wired.com/gaming/gamingreviews/magazine/17-04/mf_settlers
complex
non-adaptive
system
we adapt the rules
complex
adaptive
system
the system adapts itselfwe adapt the rules
complex
non-adaptive
system
A manager / team leader
is not a game designer
Don’t create rules
Define constraints (playing field, players)
Let the system create its own rules
“Self-organization requires that the system is
surrounded by a containing boundary.This condition
defines the "self" that will be developed during the
self-organizing process.”
http://amauta-international.com/iaf99/Thread1/conway.html
Tell1. : make decision as the manager
Sell2. : convince people about decision
Consult3. : get input from team before decision
Agree4. : make decision together with team
Advise5. : influence decision made by the team
Inquire6. : ask feedback after decision by team
Delegate7. : no influence, let team work it out
The Seven Levels of Authority
Example: my former business unit
Select product features sell
Select team members consult
Evaluate performance join
Set layout of team work area delegate
Example: my party
Date, time, and theme tell
No smoking tell
Food and drinks join
Music selection confirm
1st responsibility of a team leader
Develop the self-organizing system
with constraints, not rules
Agenda
Life
Protection
Purpose
Goals
Conclusion
Protect people
against bad team formation
Protect people
Protect good teams
against non-team players
Protect people
Protect shared resources
Energy
?
Protect shared resources
BudgetsEnergy
Protect shared resources
BudgetsEnergy
Environment
?
Protect shared resources
Budgets
Office space
Energy
Environment
Protect shared resources
Budgets
Office space
Energy
Environment
Food
?
Protect shared resources
Budgets
Office space
System admins
Energy
Environment
Food
The 4 I’s
Institutions create trust to accept common rules
Coping with theTragedy of the Commons
http://www.newscientist.com/article/mg20327225.700-triumph-of-the-commons-helping-the-world-to-share.html
The 4 I’s
Institutions create trust to accept common rules
Coping with theTragedy of the Commons
Information increase understanding of situation
http://www.newscientist.com/article/mg20327225.700-triumph-of-the-commons-helping-the-world-to-share.html
The 4 I’s
Institutions create trust to accept common rules
Coping with the Tragedy of the Commons
Information increase understanding of situation
Identity increase social belonging across teams
http://www.newscientist.com/article/mg20327225.700-triumph-of-the-commons-helping-the-world-to-share.html
The 4 I’s
Institutions create trust to accept common rules
Coping with theTragedy of the Commons
Information increase understanding of situation
Identity increase social belonging across teams
Incentives address the need to improve oneself
http://www.newscientist.com/article/mg20327225.700-triumph-of-the-commons-helping-the-world-to-share.html
2nd responsibility of a team leader
Protect the self-organizing system
by caring for people
and shared resources
Agenda
Life
Protection
Purpose
Goals
Conclusion
“We humans are obsessed with purpose. […]The
question of purpose, which doesn’t necessarily have
to have an answer, is one that leaps to the front of
the human mind, whether it is appropriate or not.”
- Richard Dawkins
http://richarddawkins.net/articles/3956
What is the purpose of my car?
Extrinsic purpose => make me a happy driver
(also called teleology)
This purpose is assigned by the “caretaker”
What is the purpose of a blob fish?
Intrinsic purpose => survive and reproduce
(also called teleonomy)
This purpose is actually just a “trend”
What is the purpose of my kids?
Intrinsic purpose => survive and reproduce
What is the purpose of my kids?
Intrinsic purpose => survive and reproduce
Extrinsic purpose => make me a happy father
What is the purpose of my kids?
Intrinsic purpose => survive and reproduce
Extrinsic purpose => make me a happy father
Emergent purpose => wear pink clothes
say “no” to everything
What is the purpose of a team?
?
What is the purpose of a team?
Deliver business value?
What is the purpose of a team?
Have a great job?
What is the purpose of a team?
Earn a good living?
What is the purpose of a team?
Do as little as possible?
What is the purpose of a team?
Work for shareholder value?
What is the purpose of a team?
Deliver on time, within budget?
What is the purpose of a team?
Sustain the economy and environment?
3 kinds of purpose for a team
Intrinsic purpose of a team
Produce software
a “trend” among teams
Extrinsic purpose of a team
Make money (example)
assigned by caretaker
Emergent purpose of a team
Be a winning team (example)
chosen by the team
3rd responsibility of a team leader
Direct the self-organizing system
by caring for the whole
Agenda
Life
Protection
Purpose
Goals
Conclusion
We all care about our purpose
Therefore we set goals
Let’s ignore the (subtle) differences for now…
goal
vision
mission
objective
intent
target
aim
Keep it simple
Commander’s intent
A goal in just a few
lines of text
Goal checklist
specific and understandable
simple and concise
manageable and measurable
memorable and reproducible
attainable and realistic
ambitious and stimulating
actionable and assignable
agreed-upon and committable
relevant and useful
time-bound and time-specific
tangible and real
excitable and igniting
inspiring and visionary
value-based and fundamental
revisitable and assessable
OK, maybe that’s a bit too much guidance…
Bad example 1
We are committed to providing
outstanding customer
experience, to being a great
place to work, a thoughtful
steward of the environment and
a caring citizen in the
communities where we live and
work.We are passionate about
sustainably connecting people
and places and improving the
quality of life around the world.
Bad example 2
As a company, and as individuals, we
value integrity, honesty, openness,
personal excellence, constructive self-
criticism, continual self-improvement,
and mutual respect. We are
committed to our customers and
partners and have a passion for
technology. We take on big
and pride ourselves on seeing them
through. We hold ourselves
accountable to our customers,
shareholders, partners, and employees
by honoring our commitments,
providing results, and striving for the
highest quality.
Good example 1
Our mission is to organize the world’s
information and make it universally
accessible and useful.
Good example 2
We help people save money so they
can live better.
Do not allow individual stakeholder goals to
replace extrinsic and emergent goals
Goals are not meant to...
Intimidate people if they cannot achieve them
Goals are not meant to...
Intimidate people if they cannot achieve them
Impress shareholders or others on the sideline
Goals are not meant to...
Intimidate people if they cannot achieve them
Impress shareholders or others on the sideline
Confuse short-term wins with long-term losses
Goals are not meant to...
Intimidate people if they cannot achieve them
Impress shareholders or others on the sideline
Confuse short-term wins with long-term losses
Overload people with too many objectives
“Management by Objectives”
Everything starts with the purpose of a business.
Peter F. Drucker
“ELIMINATE Management by Objectives”
Eliminate numerical goals, quotas and bonuses.
W. Edwards Deming
“ELIMINATE Management by
Objectives”
Eliminate numerical goals, quotas
and bonuses.
W. Edwards Deming
?
“Management by Objectives”
Everything starts with the purpose of
a business.
Peter F. Drucker
Purpose is important
but should not be pushed with incentives
Thus...
http://www.amazon.com/gp/product/1594488843?ie=UTF8&tag=noopnl-
20&linkCode=as2&camp=1789&creative=390957&creativeASIN=1594488843
Remember to communicate your goals
Agile Goals
1. Serve a higher purpose, not the leader’s own
agenda
2. Context-dependent criteria, not only SMART
3. Not connected to incentives, no extrinsic
motivation
4. Communicated and updated frequently
Compromise on extrinsic and emergent goals
Agenda
Life
Protection
Purpose
Goals
Conclusion
develop the team
set constraints,
not rules
protect people,
and shared resources
direct the team
with extrinsic goals
3 responsibilities for a team leader
Emergent purpose of a team
the end
Q & A
m30.me/happiness
@jurgenappelo
slideshare.net/jurgenappelo
noop.nl
linkedin.com/in/jurgenappelo
jurgen@noop.nl
http://creativecommons.org/licenses/by-nd/3.0/
This presentation was inspired by the works of many people, and
I cannot possibly list them all. Though I did my very best to attribute
all authors of texts and images, and to recognize any copyrights, if
you think that anything in this presentation should be changed,
added or removed, please contact me at jurgen@noop.nl.

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The Purpose of Leadership

  • 1. The Purpose of Leadership Jurgen Appelo jurgen@noop.nl version 3 (and Governance)
  • 3. Goal What are the responsibilities of a team leader with self-organizing teams?
  • 5. “16 Basic Desires” Acceptance The need for approval Physical Activity Or exercise Curiosity The need to think Power The need for influence of will Eating The need for food Romance The need for love and sex Family The need to raise children Saving The need to collect Honor Being loyal to a group Social Contact The need for friends Idealism The need for purpose Status The need for social standing Independence Being an individual Tranquility The need to be safe Order Or stable environments Vengeance The need to strike back Steven Reiss. Who Am I? The 16 Basic Desires That Motivate Our Actions and Define Our Personalities. City: Berkley Trade, 2002
  • 6. “16 Basic Desires” Acceptance The need for approval Physical Activity Or exercise Curiosity The need to think Power The need for influence of will Eating The need for food Romance The need for love and sex Family The need to raise children Saving The need to collect Honor Being loyal to a group Social Contact The need for friends Idealism The need for purpose Status The need for social standing Independence Being an individual Tranquility The need to be safe Order Or stable environments Vengeance The need to strike back Steven Reiss. Who Am I? The 16 Basic Desires That Motivate Our Actions and Define Our Personalities. City: Berkley Trade, 2002
  • 7. “16 Basic Desires” Acceptance The need for approval Curiosity The need to think Power The need for influence of will Honor Being loyal to a group Social Contact The need for friends Idealism The need for purpose Status The need for social standing Independence Being an individual Order Or stable environments Steven Reiss. Who Am I? The 16 Basic Desires That Motivate Our Actions and Define Our Personalities. City: Berkley Trade, 2002
  • 8. “Self-DeterminationTheory” Acceptance The need for approval Curiosity The need to think Power The need for influence of will Honor Being loyal to a group Social Contact The need for friends Idealism The need for purpose Status The need for social standing Independence Being an individual Order Or stable environments Edward L. Deci and Richard M. Ryan. . Rochester: University of Rochester Press, 2004 Competence The need to feel capable Autonomy The need to choose one’s own actions Relatedness The need to be socially involved
  • 9. “Self-DeterminationTheory” Acceptance The need for approval Curiosity The need to think Power The need for influence of will Honor Being loyal to a group Social Contact / Relatedness The need for friends Idealism The need for purpose Status The need for social standing Independence / Autonomy Being an individual Order Or stable environments Competence The need to feel capable Edward L. Deci and Richard M. Ryan. The Handbook of Self-Determination Research. Rochester: University of Rochester Press, 2004
  • 10. 10 Intrinsic Desires Acceptance The need for approval Curiosity The need to think Power The need for influence of will Honor Being loyal to a group Social Contact / Relatedness The need for friends Idealism The need for purpose Status The need for social standing Independence / Autonomy Being an individual Order Or stable environments Competence The need to feel capable
  • 11. “Drive” Acceptance The need for approval Curiosity The need to think Power The need for influence of will Honor Being loyal to a group Social Contact / Relatedness The need for friends Idealism / Purpose The need for purpose Status The need for social standing Independence / Autonomy Being an individual Order Or stable environments Competence / Mastery The need to feel capable Daniel H. Pink, Drive: The Surprising Truth About What Motivates Us. Riverhead, 2009
  • 12. 10 Intrinsic Desires Acceptance The need for approval Curiosity The need to think Power The need for influence of will Honor Being loyal to a group Social Contact / Relatedness The need for friends Idealism / Purpose The need for purpose Status The need for social standing Independence / Autonomy Being an individual Order Or stable environments Competence / Mastery The need to feel capable
  • 13. 10 Intrinsic Desires Acceptance The need for approval Curiosity The need to think Power The need for influence of will Honor Being loyal to a group Social Contact / Relatedness The need for friends Idealism / Purpose The need for purpose Status The need for social standing Independence / Autonomy Being an individual Order Or stable environments Competence / Mastery The need to feel capable
  • 15. The Game of Life (John Conway) http://www.bitstorm.org/gameoflife/
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24.
  • 25.
  • 26.
  • 27.
  • 28.
  • 29.
  • 30.
  • 31.
  • 32. The Game of Life 1. 3 neighbors = new life 2. 2 or 3 neighbors = stay alive 3. 0 or 1 or > 3 neighbors = death simple rules, great results
  • 33. 1. 3 neighbors = new life 2. 2 or 3 neighbors = stay alive 3. 0 or 1 or > 3 neighbors = death management = simple rules, great results? But does that mean...
  • 34. 1. 3 neighbors = new life 2. 2 or 3 neighbors = stay alive 3. 0 or 1 or > 3 neighbors = death management = simple rules, great results? No.
  • 35. The actual rules => complicated code The Game of Life
  • 36. The constraints => a grid, 1 player The Game of Life
  • 38. Settlers of Catan It took minutes to define the constraints It took years to create and tune the rules (KlausTeuber) http://www.wired.com/gaming/gamingreviews/magazine/17-04/mf_settlers
  • 40. complex adaptive system the system adapts itselfwe adapt the rules complex non-adaptive system
  • 41. A manager / team leader is not a game designer Don’t create rules
  • 42. Define constraints (playing field, players) Let the system create its own rules
  • 43. “Self-organization requires that the system is surrounded by a containing boundary.This condition defines the "self" that will be developed during the self-organizing process.” http://amauta-international.com/iaf99/Thread1/conway.html
  • 44. Tell1. : make decision as the manager Sell2. : convince people about decision Consult3. : get input from team before decision Agree4. : make decision together with team Advise5. : influence decision made by the team Inquire6. : ask feedback after decision by team Delegate7. : no influence, let team work it out The Seven Levels of Authority
  • 45. Example: my former business unit Select product features sell Select team members consult Evaluate performance join Set layout of team work area delegate
  • 46. Example: my party Date, time, and theme tell No smoking tell Food and drinks join Music selection confirm
  • 47.
  • 48.
  • 49.
  • 50. 1st responsibility of a team leader Develop the self-organizing system with constraints, not rules
  • 52. Protect people against bad team formation Protect people
  • 53. Protect good teams against non-team players Protect people
  • 57. Protect shared resources Budgets Office space Energy Environment
  • 58. Protect shared resources Budgets Office space Energy Environment Food ?
  • 59. Protect shared resources Budgets Office space System admins Energy Environment Food
  • 60. The 4 I’s Institutions create trust to accept common rules Coping with theTragedy of the Commons http://www.newscientist.com/article/mg20327225.700-triumph-of-the-commons-helping-the-world-to-share.html
  • 61. The 4 I’s Institutions create trust to accept common rules Coping with theTragedy of the Commons Information increase understanding of situation http://www.newscientist.com/article/mg20327225.700-triumph-of-the-commons-helping-the-world-to-share.html
  • 62. The 4 I’s Institutions create trust to accept common rules Coping with the Tragedy of the Commons Information increase understanding of situation Identity increase social belonging across teams http://www.newscientist.com/article/mg20327225.700-triumph-of-the-commons-helping-the-world-to-share.html
  • 63. The 4 I’s Institutions create trust to accept common rules Coping with theTragedy of the Commons Information increase understanding of situation Identity increase social belonging across teams Incentives address the need to improve oneself http://www.newscientist.com/article/mg20327225.700-triumph-of-the-commons-helping-the-world-to-share.html
  • 64. 2nd responsibility of a team leader Protect the self-organizing system by caring for people and shared resources
  • 66. “We humans are obsessed with purpose. […]The question of purpose, which doesn’t necessarily have to have an answer, is one that leaps to the front of the human mind, whether it is appropriate or not.” - Richard Dawkins http://richarddawkins.net/articles/3956
  • 67. What is the purpose of my car? Extrinsic purpose => make me a happy driver (also called teleology) This purpose is assigned by the “caretaker”
  • 68. What is the purpose of a blob fish? Intrinsic purpose => survive and reproduce (also called teleonomy) This purpose is actually just a “trend”
  • 69.
  • 70. What is the purpose of my kids? Intrinsic purpose => survive and reproduce
  • 71. What is the purpose of my kids? Intrinsic purpose => survive and reproduce Extrinsic purpose => make me a happy father
  • 72. What is the purpose of my kids? Intrinsic purpose => survive and reproduce Extrinsic purpose => make me a happy father Emergent purpose => wear pink clothes say “no” to everything
  • 73. What is the purpose of a team? ?
  • 74. What is the purpose of a team? Deliver business value?
  • 75. What is the purpose of a team? Have a great job?
  • 76. What is the purpose of a team? Earn a good living?
  • 77. What is the purpose of a team? Do as little as possible?
  • 78. What is the purpose of a team? Work for shareholder value?
  • 79. What is the purpose of a team? Deliver on time, within budget?
  • 80. What is the purpose of a team? Sustain the economy and environment?
  • 81. 3 kinds of purpose for a team
  • 82. Intrinsic purpose of a team Produce software a “trend” among teams
  • 83. Extrinsic purpose of a team Make money (example) assigned by caretaker
  • 84. Emergent purpose of a team Be a winning team (example) chosen by the team
  • 85. 3rd responsibility of a team leader Direct the self-organizing system by caring for the whole
  • 87. We all care about our purpose Therefore we set goals
  • 88. Let’s ignore the (subtle) differences for now… goal vision mission objective intent target aim
  • 89. Keep it simple Commander’s intent A goal in just a few lines of text
  • 90. Goal checklist specific and understandable simple and concise manageable and measurable memorable and reproducible attainable and realistic ambitious and stimulating actionable and assignable agreed-upon and committable relevant and useful time-bound and time-specific tangible and real excitable and igniting inspiring and visionary value-based and fundamental revisitable and assessable OK, maybe that’s a bit too much guidance…
  • 91. Bad example 1 We are committed to providing outstanding customer experience, to being a great place to work, a thoughtful steward of the environment and a caring citizen in the communities where we live and work.We are passionate about sustainably connecting people and places and improving the quality of life around the world.
  • 92. Bad example 2 As a company, and as individuals, we value integrity, honesty, openness, personal excellence, constructive self- criticism, continual self-improvement, and mutual respect. We are committed to our customers and partners and have a passion for technology. We take on big and pride ourselves on seeing them through. We hold ourselves accountable to our customers, shareholders, partners, and employees by honoring our commitments, providing results, and striving for the highest quality.
  • 93. Good example 1 Our mission is to organize the world’s information and make it universally accessible and useful.
  • 94. Good example 2 We help people save money so they can live better.
  • 95. Do not allow individual stakeholder goals to replace extrinsic and emergent goals
  • 96. Goals are not meant to... Intimidate people if they cannot achieve them
  • 97. Goals are not meant to... Intimidate people if they cannot achieve them Impress shareholders or others on the sideline
  • 98. Goals are not meant to... Intimidate people if they cannot achieve them Impress shareholders or others on the sideline Confuse short-term wins with long-term losses
  • 99. Goals are not meant to... Intimidate people if they cannot achieve them Impress shareholders or others on the sideline Confuse short-term wins with long-term losses Overload people with too many objectives
  • 100. “Management by Objectives” Everything starts with the purpose of a business. Peter F. Drucker
  • 101. “ELIMINATE Management by Objectives” Eliminate numerical goals, quotas and bonuses. W. Edwards Deming
  • 102. “ELIMINATE Management by Objectives” Eliminate numerical goals, quotas and bonuses. W. Edwards Deming ? “Management by Objectives” Everything starts with the purpose of a business. Peter F. Drucker
  • 103. Purpose is important but should not be pushed with incentives Thus... http://www.amazon.com/gp/product/1594488843?ie=UTF8&tag=noopnl- 20&linkCode=as2&camp=1789&creative=390957&creativeASIN=1594488843
  • 104. Remember to communicate your goals
  • 105. Agile Goals 1. Serve a higher purpose, not the leader’s own agenda 2. Context-dependent criteria, not only SMART 3. Not connected to incentives, no extrinsic motivation 4. Communicated and updated frequently
  • 106. Compromise on extrinsic and emergent goals
  • 108. develop the team set constraints, not rules
  • 110. direct the team with extrinsic goals
  • 111. 3 responsibilities for a team leader
  • 114. Q & A
  • 117. http://creativecommons.org/licenses/by-nd/3.0/ This presentation was inspired by the works of many people, and I cannot possibly list them all. Though I did my very best to attribute all authors of texts and images, and to recognize any copyrights, if you think that anything in this presentation should be changed, added or removed, please contact me at jurgen@noop.nl.