Rise Above with Epic Content Marketing - Hamburg, Germany Best of Corporate Publishing
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Joe Pulizzi's keynote presentation from the "Best of Corporate Publishing" conference in Hamburg, Germany. In this presentation, Joe talks in-depth about what content marketing really needs to be, adding in some case studies and the latest research.
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Rise Above with Epic Content Marketing - Hamburg, Germany Best of Corporate Publishing
- 1. @juntajoe Rise Above with Epic Content Marketing Joe Pulizzi (@juntajoe) Founder, Content Marketing Institute and Content Marketing World Author, Epic Content Marketing (Sept. 2013)
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- 11. @juntajoe I see the future and it is ____________
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- 16. @juntajoe Red Bull – The Media Co.
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- 22. @juntajoe Why Are We Here? Just 1 in 3 marketers feel they are effective http://bitly.com/cm-research
- 23. @juntajoe Our Biggest Content Marketing Challenge • Producing Enough Content • Producing the Kind of Content that Engages
- 24. @juntajoe A Lack of Strategy Just 1 in 10 have a documented content marketing strategy
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- 30. @juntajoe WHY?
- 31. @juntajoe 4 Keys to Epic • Content Marketing Mission • Focus on Subscription • Building Audiences • Return on Objective
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- 40. @juntajoe Create a Content Marketing Mission
- 41. @juntajoe Why?
- 42. @juntajoe Why?Welcome to Inc.com, the place where entrepreneurs and business owners can find useful information, advice, insights, resour ces and inspiration for running and growing their businesses.
- 43. @juntajoe Why?Welcome to Inc.com, the place where entrepreneurs and business owners can find useful information, advice, insights, resour ces and inspiration for running and growing their businesses. 1. Core Target Audience 2. What Will Be Delivered 3. The Outcome for the Audience
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- 47. @juntajoe 47 Design ©2012 Social Media Examiner, Content Copyright Presenter • Do not distribute
- 48. @juntajoe 48 Design ©2012 Social Media Examiner, Content Copyright Presenter • Do not distribute
- 49. @juntajoe 90%
- 50. @juntajoe Building Audiences: Use Social Media 4-1-1
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- 55. @juntajoe A year from now, what’s different?
- 56. @juntajoe Return on Objective • Is the content driving sales? • Is the content saving costs? • Is the content making our customers happier, thus helping with retention?
- 57. @juntajoe Managing Content Marketing My Goal: Impact on Sales, Costs or Retention • Primary indicators for my CXO and my board. • Secondary indicators for influencers and for managers. • User indicators – for my “on the ground team”.
- 58. @juntajoe Get Uncomfortable: If you don’t feel like you are going to run off the road, you are not driving fast enough. - Mario Andretti http://taylordowns.com
- 59. @juntajoe Joe Pulizzi joe@contentinstitute.com • @juntajoe on Twitter
Hinweis der Redaktion
- And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
- And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
- And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
- And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
- And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.