Content Marketing for Manufacturers and Engineers - CFE Media
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Presentation from Joe Pulizzi, Content Marketing Institute, for CFE Media, focusing on content marketing in the manufacturing and engineering space.
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Content Marketing for Manufacturers and Engineers - CFE Media
- 1. Content Marketing Giving Away Your Secret Sauce Joe Pulizzi Founder, Content Marketing Institute @juntajoe
- 2. Joe Pulizzi (@juntajoe) @juntajoe
- 3. @juntajoe
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- 29. THE PROBLEM WITH WHAT? @juntajoe
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- 34. WHY? @juntajoe
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- 46. Why? @juntajoe
- 47. Welcome to Inc.com, the place Why?entrepreneurs and business where owners can find useful information, advice, insights, resour ces and inspiration for running and growing their businesses. @juntajoe
- 48. Welcome to Inc.com, the place Why?entrepreneurs and business where owners can find useful information, advice, insights, resour ces and inspiration for running and growing their businesses. 1. Core Target Audience 2. What Will Be Delivered 3. The Outcome for the Audience @juntajoe
- 49. Story Explosion @juntajoe
- 50. Highly Atomized Within 5 Key Topic Areas At least 20 unique pieces of content for each of 100+ keywords per year. @juntajoe
- 51. Managing the Process @juntajoe
- 52. The Content Marketing Team Typical roles within your existing team… Chief Content Officer Managing Chief Content Editors Listening Producers Officers Content Creators @juntajoe
- 54. Leveraging Employees in Content Creation @juntajoe
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- 66. A Rising Tide Lifts All Ships @juntajoe
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- 68. Define Your Hit List of Influencers @juntajoe
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- 72. Get Uncomfortable: If you don’t feel like you are going to run off the road, you are not driving fast enough. http://taylordowns.com @juntajoe
- 73. Joe Pulizzi joe@contentinstitute.com • @juntajoe on Twitter Week of Sept. 9, 2013 CLEVELAND, OH @juntajoe
Hinweis der Redaktion
- And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
- And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
- And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
- And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
- And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.