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360 Degree Media Companies: Leveraging Social Media for Publishers

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Joe Pulizzi
Joe Pulizzi

Presentation given by Joe Pulizzi from the Content Marketing Institute at the MAGS conference in Atlanta. Reviews CMI's social media strategy and how to leverage community for publishers with limited resources.

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360 Degree Media More than just a Magazine Joe Pulizzi Executive Director, Content Marketing Institute Co-Author, Get Content Get Customers
Content Marketing About Joe Pulizzi (@juntajoe) September 6-8, 2011 joepulizzi.com/bio
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ONLINE
IN PRINT
IN PERSON
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SERVICES
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SERVICES
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LISTENING/ FOLLOWING
 
 
GUEST BLOGGING
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5 KEY STEPS
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[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Where Are They Hanging Out?
2. Sign Up Key Bloggers/Niche Sites Work for them, not against them

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IDEAS I’M STEALING
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360 Degree Media Companies: Leveraging Social Media for Publishers

Hinweis der Redaktion

  1. We have to focus on what would make us interesting to our customers. Clearly, not our products and services (for the most part). In order to create a magnet to attract customers and prospects to us, we have to market differently than we have in the past.
  2. And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
  3. And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
  4. And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
  5. And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
  6. And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
  7. And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
  8. And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
  9. Identify where your customers are hanging out at

  10. Besides blogs, where are they. Get your list together and figure out the five or so communities that you are going to be super active in.
  11. And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
  12. And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.