O documento discute os desafios do agronegócio brasileiro em fazer uma transição para uma economia de baixo carbono. Apresenta a importância econômica do agronegócio para o Brasil e os desafios das mudanças climáticas. Argumenta que uma transição para um modelo econômico sustentável é inevitável através do uso de mecanismos de comando e controle e incentivos econômicos.
2. RELATO DO PROBLEMA
• É POSSÍVEL DESENVOLVER E AO MESMO
TEMPO SER SUSTENTÁVEL?
• A EXIGÊNCIA DE UMA TRANSIÇÃO DE
MODELO ECONÔMICO É ALGO IMINENTE
OU EVITÁVEL?
• EM 2050, SEREMOS 9,3 BI, COM MENOS
RECURSOS E MAIS POLUIÇÃO, COM
POUCA BIODIVERSIDADE E MAIOR
NECESSIDADE DE ENERGIA. COMO
MINIMIZAR ISSO?
3. VISÃO GERAL ( INTRODUÇÃO)
• O agronegócio brasileiro é determinante na
economia do país, bem como uma importante
arma na promoção da sustentabilidade, uma
vez que as atuais mudanças climáticas podem
afetar o desenvolvimento do agronegócio
como um todo. Assim, é de extrema
importância, não só para o Brasil, como para
um mundo cada vez mais populoso e
desigual, uma transição para uma nova
economia, abrindo um novo paradigma de
desenvolvimento. Esta economia, que
privilegia a baixa emissão de gases de efeito
estufa, que busca a minimização de suas
externalidades negativas, bem como tem como
4. METODOLOGIA DE PESQUISA
• A PESQUISA CONSTITUI-SE DE:
– REVISÃO BIBLIOGRÁFICA
– LEVANTAMENTO DE DADOS PRIMÁRIOS
– DISCUSSÃO ACADÊMICA COM MESTRES E
DOUTORES
– DISCUSSÃO DO FÓRUM DE DIREITO
AMBIENTAL DO PONTAL DO PARANAPANEMA.
– PESQUISA INICIADA EM 2009 PARA TCC
5. RESULTADOS E DISCUSSÃO
• O AGRONEGÓCIO É BALUARTE
ECONÔMICO (22,7% DO PIB) – CEPEA 2012
• CRESCIMENTO DE 13% NOS ÚLTIMO
BIÊNIO.
• BAIXA COMPETITIVIDADE (
INFORMALIDADE) – CHINA (14%) BRASIL
(40%)
• AUMENTO DE RENDA DO PRODUTOR
• CRESCIMENTO AGRÍCOLA E PECUÁRIO
• DESVALORIZAÇÃO REAL/DÓLAR.
6. • DESMATAMENTO ( -80% ATÉ
2020)
• CRESCIMENTO X
DESENVOLVIMENTO
• GREEN TAX
• MECANISMOS DE COMANDO
E CONTROLE
• INSTRUMENTOS DE
INCENTIVO ECONÔMICO
• MERCADO DE CARBONO
• EDUCAÇÃO AMBIENTAL
• RESPONSABILIDADE
SOCIAL CORPORATIVA
• RESPONSABILIDADE
SOCIOAMBIENTAL
7.
8. CONCLUSÃO
• A transição é forçosa e inevitável.
• Uso integrado de mecanismos de comando e
controle (green tax) e incentivos econômicos
(ICMS ecológico)
• Aumento das responsabilidades
compartilhadas
• Desenvolvimento de um novo business as
usual
• Pressão internacional , local e de marketing.
9. REFERÊNCIA BIBLIOGRÁFICA
• ALMEIDA, Fernando. O bom negócio da Sustentabilidade. Rio de Janeiro: Editora
Nova Fronteira, 2002.
• ARNT, Ricardo (org.). O que os economistas pensam sobre sustentabilidade. São
Paulo: Editora 34, 2011.
• BRASIL. Ministério do Desenvolvimento, Indústria e Comércio Exterior. Relatório
Preliminar da Balança Comercial Brasileira Mensal: Março/2012. Disponível em:
<http:// www.mdic.gov.br/sitio/interna/interna.php?area=5&menu=1161 > Acesso em
05/04/2012.
• BROWN, Lester. Plano B 4.0:Mobilização para salvar a civilização. Earth Policy
Institute. São Paulo: New Content Editora e Produtora Ltda, 2009. Disponível em: <
http://www.worldwatch.org.br/plano_b.pdf > Acesso em 14 de Outubro de 2011.
• CEBDS – CONSELHO EMPRESARIAL BRASILEIRO PARA O DESENVOLVIMENTO
SUSTENTÁVEL. Visão 2050: uma nova agenda para as empresas. Rio de
Janeiro, 2009. Disponível em
<http://www.cebds.org.br/cebds/MIOLO_COMPLETO_REFERENCIA_EM_BAIXA.pdf>
acesso em 11 de Novembro de 2011.
• CEPEA – Centro de Estudos Avançados em Economia Aplicada – ESALQ/USP.
PIB/CEPEA: Agronegócio cresce o dobro da economia geral em 2011. Piracicaba.
Março/2012. Disponível em:< http://www.cepea.esalq.usp.br/pib> Acesso em 03 de Abril
de 2012.
• FAUCHER, Phillippe; LANGLOIS-BERTRAND, Simon. Will Politics Kill Biofuels? In:
D’ARCE, Marisa A. B. R; VIEIRA, Thais M.F. de Souza; ROMANELLI, Thiago Libório
(orgs). Agroenergy and Sustainability. São Paulo: Edusp, 2010. p. 83-96.
• GADOTTI, Moacyr. Agenda 21 Global e a Carta da Terra. In: Vitae Civilis – Instituto para
10. REFERÊNCIA BIBLIOGRÁFICA
• GLOBAL FOTOPRINT NETWORK. Living Planet Report 2010.
Oakland, 2010. Disponível em:
<http://www.footprintnetwork.org/press/LPR2010.pdf> acesso em 04 de
Outubro de 2011.
• GUERET, Thomaz. International Energy Technology Collaboration
and Climate Change Mitigation: Case Study 3: Aplliance Energy
Efficiency. OCDE, 2005. Disponível em: <
http://www.oecd.org/dataoecd/22/39/34878217.pdf> Acesso em 17 de
Maio de 2012.
• INTERNATIONAL ENERGY TECHNOLOGY.COLLABORATION AND
CLIMATE CHANGE MITIGATION: Case Study 3: Appliance Energy
Efficiency
• INPE – Instituto Nacional de Pesquisas Espaciais. INPE estima redução
de 11% no desmatamento da Amazônia. Dados são do sistema
PRODES. 6 de Dezembro de 2011. Disponível em: <
http://www.inpe.br/noticias/busca_noticias_res.php > Acesso em
05/04/2012.
• LAZZARINI, Marilena; GUNN, Lisa. Consumo Sustentável. In: Vitae
Civilis – Instituto para o Desenvolvimento, Meio Ambiente e Paz.
Diálogos entre as esferas global e local: Contribuições de
organizações não-governamentais e movimentos sociais brasileiros para
a sustentabilidade,equidade, e democracia planetária. São Paulo:
11. REFERÊNCIA BIBLIOGRÁFICA
• NEVES, Marcos Fava; CONEJERO, Marco Antônio.
Cenário Econômico da Produção de Alimentos, Fibras e
Bioenergia. In: NEVES, Marcos Fava (Coord.)
Agronegócios & Desenvolvimento Sustentável: Uma
agenda para a Liderança Mundial na Produção de
Alimentos e Bioenergia. 1ª Edição. São Paulo. Editora Atlas.
2007. P. 11-19.
• RAMOS, Diego Pereira; LÁZARO, Lira L.B. Políticas
Públicas para Mitigação e Adaptação às Mudanças
Climáticas: Financiando a Transição para uma Economia de
Baixo Carbono. In: USP – Universidade de São Paulo. A
Redução de Emissões de Gases de Efeito Estufa e a
Legislação Brasileira. Disponível
em:<http://www.usp.br/mudarfuturo/PDF/Atualizacao_11_04
052011.pdf#page=101>. Acesso em 07 de Outubro de
2011.
•
• VEIGA, José Eli da. Não é que os empresários vejam a
12. • “We can’t solve
problems by using same
kind of thinking by using
we created them”
ALBERT EINSTEIN
Hinweis der Redaktion
Stacked blocks with text(Intermediate) To reproduce the effects on this slide, do the following:On the Home tab, in theSlides group, click Layout, and then click Blank.On the Home tab, in the Drawing group, click Shapes, and then under Rectangles click Rectangle (first option from the left). On the slide, drag to draw a rectangle. Under DrawingTools, on the Format tab, in the Size group, do the following:In the Shape Height box, enter 1.75”.In the Shape Width box, enter 1.75”.Under Drawing Tools, on the Format tab, in the bottom right corner of the Size group, click the Size and Position dialog box launcher. In the Size and Position dialog box, on the Positiontab, do the following:In the Horizontal box, enter 1.76”.In the Vertical box, enter 3.17”.On the Home tab, in the bottom right corner of the Drawing group, click the Format Shapedialog box launcher. In the Format Shapedialog box, click Fill in the left pane. In the Fill pane, select Solid fill, click the button next to Colors, and then clickMore Colors. In the Colors dialog box, on the Custom tab, enter values for Red: 223, Green: 96, Blue: 93.Also in the Format Shapedialog box, click Line Color in the left pane, and then select No line. Also in the Format Shapedialog box, click Shadow in the left pane, and then do the following in the Shadow pane:Click the button next to Presets, and then under Outer click Offset Diagonal Bottom Left (first row, third option from the left). In the Transparency box, enter 70%.In the Size box, enter 110%.In the Blur box, enter 28 pt. In the Angle box, enter 190°.In the Distance box, enter 20 pt. Also in the Format Shapedialog box, click 3-D Format in the left pane, and then do the following in the 3-D Format pane:Under Depth, in the Depth box, enter 130 pt. Under Surface, click the button next to Material, and then under Standard click Warm Matte (second option from the left). Click the button next to Lighting, and then under Neutral click Three Point (first row, first option from the left). Also in the Format Shapedialog box, click 3-D Rotation in the left pane. In the 3-D Rotation pane, click the button next to Presets, and then under Parallel click Isometric Top Up (first row, third option from the left). Select the first rectangle. Press and hold CTRL and SHIFT (to duplicate and constrain the duplicate shape), and then drag the rectangle to the right on the slide to create a duplicate. Select the second (duplicate) rectangle. Under Drawing Tools, on the Format tab, in the bottom right corner of the Size group, click the Size and Position dialog box launcher. In the Size and Position dialog box, on the Positiontab, do the following:In the Horizontal box, enter 4.23”.In the Vertical box, enter 3.17”. On the Home tab, in the Drawing group, click the arrow next to Shape Fill, and then click More Fill Colors. In the Colors dialog box, on the Custom tab, enter values for Red: 247, Green: 154, and Blue: 91.Select the second rectangle. On the Home tab, in the Clipboard group, click the arrow under Paste, and then click Duplicate. Select the third rectangle. Under Drawing Tools, on the Format tab, in the bottom right corner of the Size group, click the Size and Position dialog box launcher. In the Size and Position dialog box, on the Positiontab, do the following:In the Horizontal box, enter 3”.In the Vertical box, enter 1”.On the Home tab, in the Drawing group, click the arrow next to Shape Fill, and then click More FillColors. In the Colors dialog box, on the Custom tab, enter values for Red: 93, Green: 199, and Blue: 217.On the Home tab, in the Drawing group, click Shape Effects, point to Shadow, and then under No Shadow click No Shadow. On the Insert tab, in the Text group, click Text Box. Enter text in the text box, select the text, and then on the Home tab, in the Font group, select Franklin Gothic Medium Cond from the Font list and then select 40 from the Font Size list.On the Home tab, in the Paragraph group, click Center to center the text in the text box.Select the text box. Under Drawing Tools, on the Format tab, in the bottom right corner of the WordArt Styles group, click the FormatTextEffects dialog box launcher. In the FormatTextEffects dialog box, click Text Fill in the left pane. In the Text Fill pane, select Solid fill, click the button next to Color, and then under Theme Colors click Black, Text 1 (first row, second option from the left).Also in the FormatTextEffects dialog box, click Text Box in the left pane. In the Text Box pane, under Text layout, in the Text direction list, select Rotate all text 90°.Also in the FormatTextEffects dialog box, click 3-D Rotation in the left pane. In the 3-D Rotation pane, click the button next to Presets, and then under Parallel click Isometric Top Up (first row, third option from the left). Under Drawing Tools, on the Format tab, in the bottom right corner of the Size group, click the Size and Position dialog box launcher. In the Size and Position dialog box, on the Positiontab, do the following:In the Horizontal box, enter 2.21”.In the Vertical box, enter 3.35”.Drag the blue square adjustment handles on the top and bottom of the text box to adjust the height so that the text is centered on the top face of the red cube. Select the text box. On the Home tab, in the Clipboard group, click the arrow under Paste, and then click Duplicate. Click in the second text box and edit the text.Select the second text box. Under Drawing Tools, on the Format tab, in the bottom right corner of the WordArt Styles group, click the FormatTextEffects dialog box launcher. In the FormatTextEffects dialog box, click Text Box in the left pane. In the Text Box pane, under Text layout, in the Text direction list, select Horizontal.Also in the FormatTextEffects dialog box, click 3-D Rotation in the left pane. In the 3-D Rotation pane, click the button next to Presets, and then under Parallel click Isometric Left Down (first row, first option from the left). Under Drawing Tools, on the Format tab, in the bottom right corner of the Size group, click the Size and Position dialog box launcher. In the Size and Position dialog box, on the Positiontab, do the following:In the Horizontal box, enter 3.75”.In the Vertical box, enter 4.77”.Drag the blue square adjustment handles on the left and right of the second text box to adjust the width so that the text is centered on the bottom left face of the orange cube. Select the second text box. On the Home tab, in the Clipboard group, click the arrow under Paste, and then click Duplicate. Click in the third text box and edit the text.Select the third text box. Under Drawing Tools, on the Format tab, in the bottom right corner of the WordArt Styles group, click the FormatTextEffects dialog box launcher. In the FormatTextEffects dialog box, click 3-D Rotation in the left pane. In the 3-D Rotation pane, click the button next to Presets, and then under Parallel click Isometric Right Up (first row, second option from the left). Under Drawing Tools, on the Format tab, in the bottom right corner of the Size group, click the Size and Position dialog box launcher. In the Size and Position dialog box, on the Positiontab, do the following:In the Horizontal box, enter 3.81”.In the Vertical box, enter 2.59”. Drag the blue square adjustment handles on the left and right of the third text box to adjust the width so that the text is centered on the bottom right face of the blue cube. To reproduce the background effects on this slide, do the following:Right-click the slide background area, and then click Format Background. In the Format Background dialog box, click Fill in the left pane, select Gradient fill in the Fill pane, and then do the following:In the Type list, select Radial.Click the button next to Direction, and then click From Center (third option from the left).Under Gradient stops, click Add or Remove until two stops appear in the drop-down list.Also under Gradient stops, customize the gradient stops that you added as follows:Select Stop 1 from the list, and then do the following:In the Stop position box, enter 0%.Click the button next to Color, and then underThemeColorsclick White, Background 1 (first row, first option from the left).Select Stop 2 from the list, and then do the following: In the Stop position box, enter 100%.Click the button next to Color, and then underThemeColorsclick White, Background 1, Darker 35% (fifth row, first option from the left).
Transparent 3-D steps with labels(Advanced)To reproduce the bottom rectangle with text effects on this slide, do the following:On the Home tab, in theSlides group, click Layout, and then click Blank.On the Home tab, in the Drawing group, click Shapes, and then under Rectangles, click Rectangle (first option from the left). On the slide, drag to draw a rectangle.Under Drawing Tools, on the Format tab, in the Size group, do the following:In the Shape Height box, enter 1.5”.In the Shape Width box, enter 3”.On the Home tab, in the bottom right corner of the Drawing group, click the Format Shape dialog box launcher. In the Format Shape dialog box, click Fill in the left pane, and then do the following in the right pane:Select Solid fill. Click the button next to Color, and then under Theme Colors click White, Background 1 (first row, first option from the left). In the Transparency box, enter 0%. Also in the Format Shape dialog box, click Line Color in the left pane, and then select No line in the right pane. Also in the Format Shape dialog box, click 3-D Rotation in the left pane. In the right pane, click the button next to Presets, and then under Parallelclick Off Axis 2 Top (third row, second option from the left). Also in the Format Shape dialog box, click 3-D Format in the left pane, and then do the following in the right pane:Under Bevel, click the button next to Top, and then under Bevel click Circle (first row, first option from the left). Next to Top, in the Width box, enter 7 pt, and in the Height box,enter7 pt. Under Depth, click the button next to Color, and then under Theme Colors click White, Background 1 (first row, first option from the left). In the Depth box, enter 40 pt. Under Surface, click the button next to Material, and then under Translucent click Clear (third option from the left). Click the button next to Lighting, and then under Special click Two Point (second option from the left). In the Angle box, enter 70°.On the Insert tab, in the Text group, click Text Box, and then on the slide, drag to draw the text box.Enter text in the text box, select the text, and then on the Home tab, in the Font group, select TW Cen MT Condensedfrom the Font list and then select 36 from the Font Size list.On the Home tab, in the Paragraph group, click Align Text Right to align the text right on the slide.Drag the text box and position it over the rectangle.Under Drawing Tools, on the Format tab, in the WordArt Styles group, click the arrow next toText Fill, and then under Theme Colors click White, Background 1 (first row, first option from the left).Select the text box. Under Drawing Tools, on the Format tab, click Text Effects point to 3-D Rotation, and then click 3-D Rotation Options. In the Format Text Effects dialog box, click 3-D Rotation in the left pane. In the right pane, click the button next to Presets, and then under Parallel click Off Axis 2 Left (second row, fourth option from the left). To reproduce the background on this slide, do the following:Right-click the slide background area, then click Format Background. In the Format Background dialog box, click Fill in the left pane, select Gradient fill in the right pane, and then do the following:In the Type list, select Linear.Click the button next to Direction, and then clickLinear Diagonal (first row, third option from the left).In the Angle box, enter 135%. Under Gradient stops, click Add or Remove until two stops appear in the drop-down list.Also under Gradient stops, customize the gradient stops that you added as follows:Select Stop 1 from the list, and then do the following:In the Stop position box, enter0%. Click the button next to Color, and then under Theme Colorsclick White, Background 1 (first row, first option from the left).Select Stop 2 from the list, and then do the following:In the Stop position box, enter100%. Click the button next to Color, and then under Theme Colorsclick White, Background 1, Darker 15% (third row, first option from the left).On the Home tab, in the Drawing group, click Shapes, and then under Rectangles, click Rectangle (first option from the left). On the slide, drag to draw a rectangle. Select the rectangle. Under Drawing Tools, on the Format tab, in the Size group, do the following:In the Shape Height box, enter 0.33”.In the Shape Width box, enter 10”.On the Home tab, in the Drawing group, click the arrow next toShape Fill, and then under Theme Colors click White, Background 1, Darker 15% (third row, first option from the left).On the Home tab, in the Drawing group, click the arrow next toShape Outline, and then click No Outline.On the Home tab, in the Drawing group, click Shapes, and then under Basic Shapes, click Right Triangle (first row, fourth option from the left).On the slide, drag to draw a triangle. Select the triangle. Under Drawing Tools, on the Format tab, in the Size group, do the following:In the Shape Height box, enter 1.33”.In the Shape Width box, enter 10”.On the Home tab, in the Drawing group, click the arrow next toShape Fill, and then click White, Background 1, Darker 15% (third row, first option from the left).On the Home tab, in the Drawing group, click the arrow next toShape Outline, and then click No Outline. Position the rectangle and the triangle so that the bottom edge of the triangle and the top edge of the rectangle are touching. Press and hold SHIFT and select both the rectangle and the triangle.On the Home tab, in the Drawing group, click Arrange, and then do the following:Under Group Objects,click Group.Point to Align, and then click Align Center.Point to Align, and then click Align Bottom.On the Home tab, in the Clipboard group, click the arrow under Paste, and then click Duplicate.Under Drawing Tools, on the Format tab, in the Arrange group, click the arrow next to Rotate, and then click More Rotation Options.In the Size and Position dialog box, on the Size tab, under Size and rotate, in the Rotation box, enter 180°.On the Home tab, in the Drawing group, click Arrange, point to Align, and then do the following:Click Align Center.Click Align Top.On the Home tab, in the Drawing group, click the arrow next toShape Fill, and then under Theme Colors click White, Background 1 (first row, first option from the left). To reproduce the other rectangles with text effects on this slide, do the following:Press and hold SHIFT and select the originaltext box and rectangle.On the Home tab, in the Drawing group, click Arrange, and then under Group Objects click Group.On the Home tab, in the Clipboard group, click the arrow under Paste, and then click Duplicate. Repeat this step until you have a total of five groups of shapes.On the Home tab, in the Editing group, click Select, and then click Selection Pane. In the Selection and Visibility pane, select each of the groups and drag on the slide to form a series of steps. Also in the Selection and Visibility pane, press and hold CTRL and select all five groups of rectangles and text boxes. On the Home tab, in the Drawing group, click Arrange, point to Align, and then click Distribute Horizontally.On the Home tab, in the Drawing group, click Arrange, point to Align, and then click Distribute Vertically. To change the text on the duplicate rectangles, click in each text box and edit the text.