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2. The Logo
• A logo (short for logotype) is a visual
representation of a Company, Organization,
Product, or Service.
• A good logo is easy to read, visually
appealing, and tells something about the
thing it represents.
3. Type Logos
• Some logos incorporate the company’s
name in them. This one is stylized text
(writing).
4. Emblems
• Some logos have come to communicate an
identity without words. These are graphic
logos, or emblems.
5. • How many of the following logos can you
identify?
• In your opinion, what makes them good or
bad visual emissaries of the product or
service they represent?