20. “organize all the world’s
information and make it
universally accessible”

47. IMMEDIATE
TARGETED
MEASURABLE
ACCESSIBLE

48. Your customers see your ad when they
search
Your ad reaches users at the moment they
demonstrate interest

50. Keywords
Be highly specific
Plurals
Misspellings

51. A Typical AdWords Ad
• A T l (25 chaa erl )
d ite r ct imit
• A T (3 chaa erl )
d ext 5 r ct imit
• Displ yUR (3 chaa erl )
a L 5 r ct imit

52. Landing Page
 Must relate to the keyword used
 Must deliver what the ad promised
 Must have a strong call to action

53. Timing
 Be seen in 15
minutes
 Stop immediately
 Constantly improve
performance
 Exploit events &
industry news
 Weekdays only

60. Last year we spent £500,000 of
our clients’ hard earned cash …..
…and turned it into
£10,000,000 of
new business for them

64. Do you know……
•How many visitors came last month
•How many pages did they view
•Which pages did they look at
•How long did they stay
•Where are they located
•Which keyword attracted them
•Which site referred them
•Are they new to your site

65. www.google.com/analytics

75. Free traffic/inbound links
http://www.the-free-directory.co.uk/
http://www.freeindex.co.uk/
http://www.wwwi.co.uk/
http://www.uksmallbusinessdirectory.co.uk/
http://www.internet-heaven.co.uk/stuff/add.php
http://www.scoot.co.uk/advertise/free-listing.html
http://www.yelldirect.com/internetadvertising/
http://www.businessmagnet.co.uk/
http://www.freeadvertising-business.co.uk/

79.  200 character description
 Images
 Multiple categories
 Videos
 Opening times
 Coupons
 Reviews