The document summarizes key concepts around business modeling and identifying risks for startups. It discusses identifying risks systematically by creating multiple business model canvases for different customer segments. The canvases should then be mirrored with others for feedback. Risks can be prioritized based on the stage of the product lifecycle and the three dimensions of risks - product, customer, and market. An effective process involves creating multiple canvases, ranking them based on cost/benefit, determining the product lifecycle stage, and prioritizing risks accordingly to help determine the next steps.
10. Words of caution:
Don‘t let your Startup Tool be a (S)tool!
Source: annebrogdonportfolio.blogspot.com
Tools are just that: tools. Not more, not
less. You still do need to use your brains.
11. Agenda
1. Business 2. Value
Model Proposition
4. Identify 3. Lean
Risks Adaptation
12. Business Model
2. Value
Proposition
4. Identify 3. Lean
Risks Adaptation
13. „[…] abstract
representation of
the business logic
of a company.“
The Business Model Ontology (Diss.),Osterwalder and Pigneur, 2004
Source: www.hangthebankers.com
14. Def.:
A business model describes the rationale
of how an organization creates, delivers,
and captures value.
Business Model Generation, A. Osterwalder, Yves Pigneur, Alan
Smith, and 470 practitioners from 45 countries, self published, 2010
Def.:
Or in English: A business model describes
how your company makes money.
What’s a startup? First Principles, Steve Blank, Blog article,
www.steveblank.com (Retrieved Oct 26, 2012)
15. What signals to follow?
Source: http://journeytojoy-timberwolf123.blogspot.de/
32. Identify Risks
1. Business 2. Value
Model Proposition
3. Lean
Adaptation
33. Def.:
A startup is a human institution designed
to create a new product or service
under conditions of extreme uncertainty.
The lean startup, Eric Ries, Crown Business, 2011
34. Uncertainty and risk are
different things.
You can be uncertain about a
lot of things that aren‘t risky.
35. Def.
Uncertainty: The lack of complete
certainty, that is, the existence of more
than one possibility.
Risk: A state of uncertainty where some
of the possibilities involve a loss,
catastrophe, or other undesirable
outcome.
How to Measure Anything: Finding the Value of Intangibles in Business, Douglas Hubbard, John Wiley & Sons, 2007.
43. Key take-away (4/8)
Rank your business models.
Ash Maurya‘s weighting order:
Customer pain level (problem)
Ease of reach (channels)
Price/gross margin (rev./cost)
Market size (customer segments)
Technical feasibility (solution)
44. Key take-away (5/8)
Prioritize risks based on stage of product.
lifecycle
Is there one-risk-that-matters at a give
point in time? (compare: one-metric-that-matters).
45. Key take-away (6/8)
P
C
P
C
M
C
M
Source: www.ashmaurya.com/2013/03/lean-analytics-the-one-metric-that-matters-and-other-provocations/
Adaptation of „The Stages of Lean Analytics“ Graphic