3. Levi Strauss
• Levi Strauss (a
German immigrant)
• 24, San Francisco
• Wasn’t looking for
gold
• Wholesaler
4. THE START
• Selling a lot of cloth in
Nevada
• A tailor called Jacob
Davis
• Made strong clothes
for gold miners and
railway workers
5. Denim
• Was made from
cotton
• Very strong
• Also soft
• Comfortable
• Came from Nimes,
France
6. Trousers weren’t strong enough
• Decided to make
trousers stronger
• Copper rivets
• A patent
• Buisness partners
7. The success of jeans
• The next 100 years,
jeans as work clothes
• 1950’s-film stars and
(like James Dean)pop
stars (like Elvis
Presley)
• Became very
fashionable