2. For the last four years, European Spa Summit’s greatest specialists and partners
showcase their experKse and latest innovaKons
This year, 50 high‐level speakers will bring their experKse to provide you with 30 conferences,
divided in 3 disKncKve cycles:
Master Classes An@‐ageing and Medi‐spa
Custom‐made menu to answer Open Conferences 1st Time in Europe, in partnership
Spa actors’ specific issues A shorter format with targeted with Euromedicom, to strenghten
Paid registra;on with the order form themes, with free of charge access links between the Spa and the an;‐
enclosed ageing community
Free of charge conferences
European Spa Summit is the best Spa Offer on the market
« ESS 2010 » has been conceived to
answer the quesKons of Spa
managers, hoteliers, partners, an@‐
ageing doctors, Day Spa, wellness
centers and all the people
parKcipaKng in the world of Spa.
www.beyondbeautyparis.com www.blogbeyondbeauty.com
Tel.: +33 1 44 69 95 69 ‐ Email: infos@beyondbeautyparis.com
This ESS Programme is valid at the date of May 2010. Please check an updated programme soon available on www.beyondbeautyparis.com 1
3. Master Classes are translated in English and French
MASTER CLASSES: High‐level conferences, of about 2‐3 hours, hosted by internaAonal experts on targeted themes to discuss current issues.
Targets 1st Day: Sunday, September 12th Hosts
Spas Managers and All you need to know to improve your Spa management – 9.30/12.00am Raoul Andrews Sudre,
Spa Directors What responsibiliKes should be entrusted to a Spa Manager? How does one manage a Spa? MarkeKng, President,
OrganizaKon, Human Resources, Management Systems, Cost AccounKng, the interpretaKon of financial
statements. The technical knowledge indispensable for its management. Aspen
‐> Everything you need to know to manage a Spa, whether small or large, the basic principles are the same. Resorts
The secrets of success will be revealed and explained during the conference.
InternaKonal
Hotel General How Spa Opera@ons Impact on Hotel Performance – 9.45am/12.00am Aldina Duarte Ramos,
Managers, Spa Roundtable presentaKon of the parKcipants Resort and Spa Brand
Spa capture rate (during low & high occupancy) / MarkeKng acKons
Directors, CosmeKc Yield Management adapted to Spa. Manager,
brands Speakers: Philippe Coulibaly, General Director PARIS RITZ HEALTH CLUB Denis Dupart, General Manager, SOFITEL
SOFITEL London Saint James Richard Schilling, General Manager, HÔTEL MARTINEZ Souhel El‐Achbah Director
Advanced Level
of Mandara Spa and Anantara Resorts
Architects, Spa Spa project: From Marke@ng Concept to Quality Process – 2pm/4.30pm Aldina Duarte Ramos,
Directors, Hotel Beverley Bayes, SPARCSTUDIO : Architecture & design Resort and Spa Brand
Claire Way, SPASTRATEGY Define key S.O.P & Client criKcal path
General Managers, Olivier Arnoux, SOFITEL WORLDWIDE : Define quality measurements & assessement tools Manager,
CosmeKc brands SOFITEL
Advanced Level
2nd Day: Monday, September, 13th
Hoteliers What added value should bring a Spa in a hotel, traps to avoid, opportuni@es and Raoul Andrews Sudre,
processes ! – 9.30am/12.00am President,
The presentaKon will focus on what a Spa can and should contribute in the operaKon of the hotel, what results
one can expect if the Spa is well managed. Raoul will respond to all the parKcipants' quesKons interacKvely, as
Aspen
each case is unique. / What you should know if you have a Spa in your hotel or if you intend to create one in your Resorts
hotel / The misinformaKon that spreads through vendors of services and products, and pijalls to avoid / InternaKonal
Everything you wanted to know about possible returns, the dangers of smoke and mirrors! / Really understand the
advantages of using a Spa for the promoKon or even upgrading your hotel / The best procedure to follow to create
a Spa in your establishment.
Project holders, Spa, investment and profitability ‐ 9.30am/11.00am Isabelle Charrier,
operators wishing to This round table aims at presenKng various business models exemples – type of Spa, wellness approach, Chief editor,
profitability.
improve their wellness Speakers: EMOTION SPA
offer, architects Sylvain Lejeune : Owner of DOMAINE D'ORVAULT in Nantes Mar@al Denêtre : General Manager of CARNAC MAG
THALASSO & SPA RESORT Erwan Madec : Development Director, VICHY SPA & RESORT Jean‐Michel Gueguen :
General Management, CHÂTEAU DE PIZAY 2
4. Master Classes are translated in English and French
Targets Hosts
Project holders, Spa quality, the key to customer loyalty ‐ 1.45pm/3.30pm Isabelle Charrier,
operators and Spa Through a feedback of operators’ experiences and from different types of insKtuKons, highlighKng: Editor in chief,
The evoluKon of client well‐being in his demands and desires for wellbeing /The main sources of client
Managers dissaKsfacKon /Quality tools set up to resolve dysfuncKons. EMOTION SPA MAG
How this translates in the field with examples of methods that work, those that do not work;
Focus on markeKng and sales operaKons to win customer loyalty, a pracKcal case from each establishment;
In investment, how much money does that represent?
QuanKtaKve and qualitaKve informaKon regarding each establishment.
Speakers :
Marie‐Noëlle VEILLET : General Manager, ALLIANCE PORNIC RESORT HOTEL & SPA ‐ Véronique ELLINGER : Spa
manager ESPACE PAYOT ‐ Aldina DUARTE RAMOS : SOFITEL Brand Spa manager ‐ KaKa SCHAFFHAUSER : Spa
manager HÔTEL DU PALAIS BIARRITZ
3rd Day: Tuesday, September, 14th
Architects, Decorators, Keys to successfully design your Spa ‐ 40 years of exper@se – 9.30am/12.00am Raoul Andrews Sudre,
Engeneering offices What an architect needs to know in order to create a Spa that is funcKonal. President,
The basic principles for designing a Spa are totally different from those of Thalasso or Thermal centres. The Spa of
the 21st century is totally different. In 90 minutes, learn the secrets of success for designing a Spa. Everything that Aspen
you have not yet learned and that your clients don’t know! Interior designers and interior architects will learn about Resorts
the technical skills required to go beyond the usual decoraKon context, the principles of Feng Shui, the importance
of the energy of colours, which are the mainstays for the successful design of a Spa that should not be just
InternaKonal
aestheKcally beauKful, but also funcKonal and convey a message consistent with the philosophy of the Spa.
4th Day: Wednesday, September, 15th
Thalasso centers, How to transform a Thalasso into a Holis@c SPA center, presenta@on of a case study ‐ 9.30am/ Raoul Andrews Sudre,
Thermalism 12.00am President,
Thalasso and Thermalism have had their hours of glory, but the recent craze for HolisKc Spas has led many hoteliers
to consider renovaKng their faciliKes to maximize the profitability of their services. How does one upgrade one's
Aspen
establishment with a minimum of cost ‐ without losing exisKng customers, and also avracKng new ones? A real case Resorts
example will be discussed and the secrets of this successful transformaKon will be explained in detail. The InternaKonal
conference will be presented by the Aspen Spa Management team: Raoul Sudre, Leslie Glover, ASM, May Basse,
ASM.
Spa managers, How does one manage the difficult rela@onship between sex and the spa? – 12.15am/2.15pm Raoul Andrews Sudre,
hoteliers, operators The conference will begin with a world tour of the subject, to situate the place of sex in spas with regard to cultures, President,
prevailing laws, etc.
This will be followed by a presentaKon on what a Spa Manager should know. How to deal with the subject with staff, Aspen
with customers, the various opKons that one can choose to ensure the smooth operaKon of a spa faced with this Resorts
parKcular deviaKon that affects the proper funcKoning of a spa. TherapeuKc aspects of the massages supposedly
“sexual” to finish up with a Q & A session, which should indeed be very interesKng...!
InternaKonal
3
5. OPEN CONFERENCES: A 45 minute format, free of charge and open to all.
Conferences will be held in the language indicated by the flag.
1st Day: Sunday, September 12th Hosts
How do you make your business a profit centre? – 5pm/6.15pm Dominique Pierson,
A special conference / training conducted by Dominique Pierson to understand the three sacred rules of beauty centres and spas that are winners: Founder,
the real profitability of a treatment, managing teams, markeKng to avract new consumers. DP TRAINING
Au delà du choix de la marque, choisissez le modèle d'accompagnement adéquat pour votre Spa – 3.15pm/4pm Franck Bouffioux, TSM
Today, a brand of Spa cosmeKcs has to team with you with innovaKve, avracKve and profitable treatment procedures, retail products that are Sophie Tomasi, and
effecKve, assist in creaKng a customized list of treatment opKons that corresponds to your needs, with competent training... but someKmes that is LaëKKa Vesperini,
not enough. In which case you have to consider new alternaKves of support to ensure the conKnued existence of your spa. Various soluKons exist,
such as convenKonal management assistance or again, management outsourcing and its various facets... Which opKon should you choose? TERRAKE
Spa Manager: A specific ability ‐ 12.30am/1.30pm Galya Ortega,
The AssociaKon Spa‐A presents the results of a naKonal survey on the profession of Spa Manager. ‐ The profession as seen by Spa Managers SPA A
themselves: the profiles, skills, expectaKons with regard to employers, requirements. ‐ The profession as seen by employers: hiring methods, the
desired profiles, the expectaKons in the field, requirements. A report enriched by three professionals. A construcKve assessment, to bever
understand the profession of the Spa Manager of today and tomorrow. Speakers: Jean‐Marc Ortéga, General Manager of l’Ins@tut Equilibre et
Performance, Alcira Somarriba, Alcira Conseil Recrutement Interna@onal, Verena Lasvigne‐Fox, Four Seasons Georges V.
2nd Day: Monday, September, 13th
« Best Prac@ces & Secrets de Spa Managers: ce qui marche et ce qui ne marche pas… » ‐ 2.30pm/3.30pm Jean‐Guy
Vous y découvrirez des exemples concrets d’acKon markeKng, commerciales et managériales, efficaces ou infructueuses, glanées auprès des de Gabriac,
managers de spas urbains, de spas d'hôtels et de desKnaKon spas. Comment a{rer une clientèle naKonale et internaKonale dans un «DesKnaKon
TIP TOUCH
Spa » situé dans un lieu magnifique, mais loin de tout ?
How do you make your business a profit centre? – 3.45pm/5.00pm Dominique Pierson,
A special conference / training conducted by Dominique Pierson to understand the three sacred rules of beauty centres and spas that are winners: Founder,
the real profitability of a treatment, managing teams, markeKng to avract new consumers. DP TRAINING
3rd Day: Tuesday, September, 14th
Adap@ng professional beauty in the new economy – 3.15pm/4.15pm Karen Doskow,
Kline’s beauty market experts will provide an assessment of skin care products used and sold in professional channels such as spas, beauty Consultant,
insKtutes as well as aestheKc clinics. The presentaKon will look at the global compeKKve landscape, and will explore the trends and opportuniKes KLINE
that this hard to track industry presents. Key topics addressed will include: How did the recession impact different regions? What are the fastest
growing markets and why? What are the key trends in new product acKvity? What is the best scenario for future growth?
Spa Opera@ons and Spa Audits Olaf Shul Lobeck,
Spa Management make profit not loss / The base of success Managing Director
Le Luxe, point rencontres entre hôtels, Resorts et Spas – 1PM Brigive Dumont de
Chassart,
LATITUDES INTERIOR
DESIGN
4
6. OPEN CONFERENCES : Un format de 45 minutes, gratuit et accessible à tous. Présenta;on dans la langue indiquée par le drapeau
4th Day: Wednesday September, 15th Modérateurs
Op@mize your management with compe@@ve and innova@ve tools – 9.45am/10.45am Hervé Colly,
Understand and idenKfy the various elements that make a Spa profitable. How to set up compeKKve and innovaKve management soluKons, that PDG,
will make your well‐ness center grow and opKmize its acKvity. Among soluKons: the specific management of the vouchers and their online
selling. / Online purchase and booking /The added value of discount card. / Management and calculaKon of the cost price and margins. ADN InformaKque
MEDISPA & ANTI‐AGEING: En collabora;on avec Euromedicom et WOSAAM, des conférences de45 minutes, gratuites et ouvertes à tous.
Présenta;on dans la langue indiquée par le drapeau
1st Day : Sunday, September 12th Moderators
The phenomenon of medical spas ‐ 12.15/1.30pm Dr. Philippe
EvoluKon of Medical Spas in France, Medical Spas in the world: past, present and future. The offers and procedures for effecKve treatments that Blanchemaison
win customer loyalty. Medical spas in department stores and hotels: the keys to success. The general organisaKon of a Medical Spa. Spas in Luxury
Hotels in Paris: An inventory general organisaKon of a Medical Spa: Isabelle Charrier, EMOTION SPA MAG / Medical Spas in the world: past,
present and future: Guy Jonkman, SPA MANAGEMENT EUROPE / The offers and procedures for effecKve treatments that win customer loyalty:
Philippe Blanchemaison / Medical spas in department stores and hotels: the keys to success: Raoul Sudre, ASM / The general organisaKon of a
Medical Spa : Françoise Florens / Spas in Luxury Hotels in Paris: An inventory: Philippe Blanchemaison
Medical Spa Equipment – 2pm/3pm Dr. Philippe
The finest equipment and anK‐age innovaKons for Medical Spas: Philippe Blanchemaison / The Endermospas: a turnkey medical spa concept: Blanchemaison
Chloé Moyon / The« Skinceu@cals » concept / IntegraKng a Medical Spa within a hotel: Odile Locquet / Dietary supplements in Medical Spas:
Pierre Schiepan / The Cinq Mondes Spa concept: Jean‐Louis Poiroux
SkinCeu@cals : la référence medispa aux USA. Des soins ultra‐performants pour une efficacité médicale an@‐âge. 16h45/17h45 Marion Vivarat, Candice
Llorens,
SKINCEUTICALS
5
7. MEDISPA & ANTI‐AGEING: In collabora;on with Euromedicom and WOSAAM, 45 minute conferences, free of charge and open to all.
Conferences will be held in the language indicated by the flag.
2nd Day: Monday, September, 13th
New realms of beauty: Challenges and Opportuni@es in cosme@c medicine & surgery ‐ 11.15am/12.45 Florence Bezy BenvenuK,
Medicine is completely revoluKonizing our present approach to beauty, health and aging. What are the issues and trends in medicine and cosmeKc LA BEAUTE
surgery today? A profound change following changes in regulaKons (Europe, medical organizaKons) and the arrival of new techniques from the Anglo‐
Saxon and Japanese markets. Growing at the rate of 15% a year, the market has already started its revoluKon ... MEDICALE
Speaker: Dr Laurent Halimi, cosmeKc and plasKc surgeon
Hot trends on the US & UK an@‐ageing market – 12.15/1.30pm Emmanuelle
Emmanuelle Bassmann will throw open the doors of US & UK doctor’s offices to show you the key cosmeKc treatments and the latest anK‐aging Bassmann,
cosmeceuKcal products for 2010. Looking further ahead, she’ll also focus on which emerging treatments will be big in the next five years.
IN TRENDS
3rd Day: Tuesday, September, 14th
Cosme@c Medicine and Beauty on Prescrip@on: Communica@on, a core issue – 1.45pm/3.15pm Florence Bezy BenvenuK,
New markets for anK‐age and beauty on prescripKon: with a growth rate of 15% per year, the market of cosmeKc medicine and surgery has already LA BEAUTE
started its revoluKon ... What are the obstacles and success factors? CommunicaKon lies at the core of the challenges of these new territories of
Beauty: regulaKons, fear and misinformaKon for paKents, prescripKons and their limits, places and behaviour... CommunicaKon strategy and "paKent MEDICALE
relaKonships"; brief panorama of the anK‐age message.
Speakers: Jean Préau, General Manager of BLO and Arianne Gourd‐Le Faou, President of « All media »
Marke@ng @ps & strategies for success – for spa management – 3.30pm/4.15pm Manon Pilon,
IntroducKon to markeKng Kps and strategies that you should implement in your facility. Learn different ways to increase revenue and credibility by Spa Consultant,
offering new approaches. Boost your retail and service sales! Get easy and effecKve markeKng ideas in a few minutes. Learn how to double your
revenue and built customer loyalty. Learn the markeKng strategies that have transformed Medical‐spas, spas and clinics around the world. Mrs. Pilon NELLY DE
will discuss the four key ingredients to success in this intensive cerKficaKon for Spa and Medical‐Spa managers. Image is everything! You can’t afford to VUYST
miss these tools for success!
An@‐ageing in Medispa – 4.30pm/5.30pm Dr Joakim Valero
AnK‐age and the medi‐spa. AnK‐age: the future of the spa? Why is France hesitant? Update on anK‐age medicine, consultaKon, monitoring, support.
AnK‐age products: anK‐oxidant hormones, medicine and cosmeKc surgery, beauty treatments, anK‐age at the spa and the insKtute.
5
8. Your contacts: Manuela / Hripsime
ORDER FORM ‐ ESS 2010 Tel. : + 33 (1) 44 69 95 58 / (1) 53 04 99 72;spa@beyondbeautyparis.com
Company Name: _________________________________________________ _________AcKvity:______________________________________________
Mr. ☐ Ms. ☐ Mrs. ☐ Last Name: _________________________________________First Name:_____________________________________________
PosiKon:_______________________________________________________________________________Tel.:____________________________________
Fax: _____________________________________________Email: _______________________________________________________________________ ESS Sponsors:
Address: _______________________________________________________________________________________Zip code: ______________________
City:___________________________________________________________ Country: ______________________________________________________
Please fill in all the fields.
Please Kck the conferences you will avend. Every MASTER CLASS conference is 150€ taxes included.
For the purchase of a conference before July, 30th, a 20%
September, 12th September, 13th
discount is offered.
☐ All you need to know to improve your Spa ☐ What added value should bring a Spa in an hotel, traps to For the purchase of 2 conferences, the 3rd one is free.
management – 9.30/12.00 avoid, opportuniKes and processes! – 9.30/12.00 Entry at Beyond Beauty included
☐ How Spa OperaKons Impact on Hotel Performance – ☐ Spa, investment and profitability ‐ 9.30/11.00
150€ x ______________*
9.45/12.00
*Number of conferences
☐ Spa project: CriKcal Path to Success From MarkeKng ☐ Spa quality, the key to customer loyalty – 1.45pm/3.45pm
Concept to Quality Process – 2/4.30pm
TOTAL = ______________
September, 14th September, 15th
☐ Keys to successfully design your Spa ‐ 40 years of ☐ How to transform a Thalasso into a HolisKc SPA center,
experKse – 9.30/12.00 presentaKon of a case study? – 9.30/12.00 20% OFF= ______________
☐ How does one manage the difficult relaKonship between sex
and the spa? – 12.30/2.30pm TOTAL AFTER DISCOUNT = ______________
MEANS OF PAYMENT
By transfer to the bank account as indicated below, with the mandatory menKon:“Payment without cost to the beneficiary”.
Organiser's bank name and address: CIC Paris Sud Entreprises 10, Place de Catalogne ‐ 75014 Paris ‐ France
Code SWIFT/BIC CMCIFRPP ‐ Account N° IBAN : FR 76 3006 6109 1200 0102 0170 170
From abroad, payment must be made by SWIFT to BIC code CMCIFRPP, using the IBAN code. To ensure efficient handling of your payment, you must send a copy of the proof of payment to your contact.
By credit card: ☐ Visa ☐ Mastercard/Eurocard
Please debit my credit card number: ExpiraKon date: ____ /____ 3 digits cryptographic (back of your card): __________ Date:
For the total sum of: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Card holder: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Signature and company seal:
By check paid to ITEC France issued by a French bank:
21, Boulevard Poissonnière ‐ 75002 Paris – France
TEL. +33 1 44 69 95 69 / FAX. +33 1 44 69 95 68
