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Propel Your Message

•
•
Julie Strange
Julie Strange

Given at Internet Librarian

Business
1 von 34
Propel Your Message! Andrea Snyder, Julie Strange & Lindsay Sarin Andrea Davis, Cindy Fisher & Myrna Morales
STEAL THESE IDEAS Free Marketing Strategies to Try Today Lindsay Sarin, Andrea Snyder & Julie Strange
This session’s hash: #STIMiL The conference hash: #internetlibrarian
1. Assess: Know Where You Stand
HOW?! •  Start with the Staff •  Look at the numbers •  And…
Ask the User!!!

 Sometimes the truth hurts…
Figure out what you need to assess. !
2. Clear the Decks
Examine the things you like from others’ and figure out the elements of their success. Replicate.!
3. Create Your Message
Right person. Right place. Right time.
Cut 60% of the words!
4. Reduce Pain
Use your library like a customer and pay attention to the little ways you can make a big difference.!
5. Be Brave
Brainstorm! ! No idea is too crazy!!
6. Give people something to do
Rewrite an old message in active language. !
7. Get into the Community
Get off Your Ass!
1. Create elevator speeches! ! 2. Keep your librarian brain on at all times. !
8. Assess the Results
Debrief after everything.! ! Learn.!

 Lindsay Sarin lcsarin@gmail.com @lcsarin Andrea Snyder THANK YOU! alsnyder02@gmail.com stealtheseideasmarketing.tumblr.com @alsnyder02 Julie Strange julie.strange@gmail.com @strnglibrarian
Photo Credits Shower Shot: http://www.flickr.com/photos/dieselbug2007/370557683/ Baltimore: http://www.flickr.com/photos/sidereal/305963750/ Princeton Stuffed Animal Sleepover: http://www.flickr.com/photos/princetonpubliclibrary/4887853605/in/set-72157624716712838/ Wheel: http://www.flickr.com/photos/__my__photos/5025541044/ Bored Donkeys: http://www.flickr.com/photos/mysticwisdom/2905853760/ Surveyors: http://www.ohiolandsurveys.com/images/surveying_crew_on_construction_site.jpg Earthquake House: http://www.frumforum.com/wp-content/uploads/2011/10/eqarthquake.jpg Crazy math guy: http://thissideoftypical.blogspot.com/2011_02_01_archive.html Goals: http://psychologyface.com/wp-content/uploads/2011/06/goal.jpg Scrabble shelves: http://www.bhg.com/kitchen/storage/organization/ways-to-store-more-in-your-kitchen/#page=12 Awesome light bulb guy: http://pantsinacan.com/wp-content/uploads/2008/03/momentofclarity.jpg Edmonton Public Library: http://www.epl.ca/ King County Public Library: http://www.kcls.org/ Assessing results house: http://deargolden.blogspot.com/2011/07/come-in-again-this-time-my-house-was.html Butler: http://www.pastorjonas.com/wp-content/uploads/2010/02/faithful-servant.jpg Conversation: http://www.flickr.com/photos/khalidalbaih/5653817859/ Texas Tech: http://www.flickr.com/photos/kimberlykv/5060849839/ Bulletin board: http://www.flickr.com/photos/denverjeffrey/458846298

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Propel Your Message

  • 1. Propel Your Message! Andrea Snyder, Julie Strange & Lindsay Sarin Andrea Davis, Cindy Fisher & Myrna Morales
  • 2. STEAL THESE IDEAS Free Marketing Strategies to Try Today Lindsay Sarin, Andrea Snyder & Julie Strange
  • 3. This session’s hash: #STIMiL The conference hash: #internetlibrarian
  • 4. 1. Assess: Know Where You Stand
  • 5. HOW?! •  Start with the Staff •  Look at the numbers •  And…
  • 8. Figure out what you need to assess. !
  • 9. 2. Clear the Decks
  • 10.
  • 11. Examine the things you like from others’ and figure out the elements of their success. Replicate.!
  • 12. 3. Create Your Message
  • 13.
  • 14.
  • 15. Right person. Right place. Right time.
  • 16. Cut 60% of the words!
  • 18. Use your library like a customer and pay attention to the little ways you can make a big difference.!
  • 20.
  • 21.
  • 22.
  • 23.
  • 24. Brainstorm! ! No idea is too crazy!!
  • 25. 6. Give people something to do
  • 26. Rewrite an old message in active language. !
  • 27. 7. Get into the Community
  • 29.
  • 30. 1. Create elevator speeches! ! 2. Keep your librarian brain on at all times. !
  • 31. 8. Assess the Results
  • 33. 
 Lindsay Sarin lcsarin@gmail.com @lcsarin Andrea Snyder THANK YOU! alsnyder02@gmail.com stealtheseideasmarketing.tumblr.com @alsnyder02 Julie Strange julie.strange@gmail.com @strnglibrarian
  • 34. Photo Credits Shower Shot: http://www.flickr.com/photos/dieselbug2007/370557683/ Baltimore: http://www.flickr.com/photos/sidereal/305963750/ Princeton Stuffed Animal Sleepover: http://www.flickr.com/photos/princetonpubliclibrary/4887853605/in/set-72157624716712838/ Wheel: http://www.flickr.com/photos/__my__photos/5025541044/ Bored Donkeys: http://www.flickr.com/photos/mysticwisdom/2905853760/ Surveyors: http://www.ohiolandsurveys.com/images/surveying_crew_on_construction_site.jpg Earthquake House: http://www.frumforum.com/wp-content/uploads/2011/10/eqarthquake.jpg Crazy math guy: http://thissideoftypical.blogspot.com/2011_02_01_archive.html Goals: http://psychologyface.com/wp-content/uploads/2011/06/goal.jpg Scrabble shelves: http://www.bhg.com/kitchen/storage/organization/ways-to-store-more-in-your-kitchen/#page=12 Awesome light bulb guy: http://pantsinacan.com/wp-content/uploads/2008/03/momentofclarity.jpg Edmonton Public Library: http://www.epl.ca/ King County Public Library: http://www.kcls.org/ Assessing results house: http://deargolden.blogspot.com/2011/07/come-in-again-this-time-my-house-was.html Butler: http://www.pastorjonas.com/wp-content/uploads/2010/02/faithful-servant.jpg Conversation: http://www.flickr.com/photos/khalidalbaih/5653817859/ Texas Tech: http://www.flickr.com/photos/kimberlykv/5060849839/ Bulletin board: http://www.flickr.com/photos/denverjeffrey/458846298