Marketing Opportunities and Travel Trends of teh Baby Boomer Generation

1. “WAITING FOR THE BIG BOOM? Marketing Opportunities and Travel Trends of the Baby Boomer Generation.” Julie Payne, CTP, CTISDirector of Tourism Development May 29, 2008

2. Waiting for the Big Boom? The Time is Now! Summit Marketing & Communications Group (717) 901-2953 Create, Communicate, Connect

4. 78 million people

5. Technological Advancements

6. 1958 – NASA was established

7. 1968 – Apollo 11 – Moon Landing

8. 1971 – Intel produced 4004 – The world’s first commercial microprocessor

9. Today’s Boomer

10. 44+ years young

11. 54% use internet, up from 30% 5 years ago Summit Marketing & Communications Group (717) 901-2953 Create, Communicate, Connect

13. Own over 70% of the financial assets in America

14. 80% of wealth in financial institutions

17. Gym memberships have increased 119%

19. 67% are mortgage free Summit Marketing & Communications Group (717) 901-2953 Create, Communicate, Connect

21. Spend 74% more on a typical vacation

22. Account for 65% of all cruise trips.

23. Average 4.8 nights per trip compared to 3.9 nights for travelers overall. Summit Marketing & Communications Group (717) 901-2953 Create, Communicate, Connect

24. TRAVEL TRENDS Travel is considered a necessity, not a luxury Boomers have traveled more than their parents. Youthful spirit, forever young Fun is ultimate goal. Boomers want immediate gratification. 6) Boomers are not passive 7) Unique trips, created for them. U PICK TOURS 8) Creature Comforts are important 9) Luxury, expertise and convenience are expected and will be paid for. 10) Boomers like to be with people similar to themselves Summit Marketing & Communications Group (717) 901-2953 Create, Communicate, Connect

26. Magazines

27. Internet Marketing/Email Marketing

28. Television Summit Marketing & Communications Group (717) 901-2953 Create, Communicate, Connect

29. MEDIA USE VS 6 MONTHS AGO Sample 2588 Adults 43-61 Summit Marketing & Communications Group (717) 901-2953 Create, Communicate, Connect

30. TOP 10 TRAVEL DESTINATION & ACCOMMODATION WEBSITES March, 2008 Summit Marketing & Communications Group (717) 901-2953 Create, Communicate, Connect

31. Think Outside of the Box Summit Marketing & Communications Group (717) 901-2953 Create, Communicate, Connect

32. Bring on the Boom! Thank you for your time today! Go Get those Boomers! Julie Payne, CTP, CTIS Summit Marketing &Communications Group (717) 901-2953