Exploring the Future Potential of AI-Enabled Smartphone Processors
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10 steps facebook marketing sept 2012
1. Connecting with Your Best
Prospects on Facebook
While youâre waiting âŚ
Please Check-in on Facebook
Type in Get on the Map
Into the Search Box
And Check-In
http://soundcloud.com/juliegallaher
6. Todayâs Topics
1. Image
2. Goals & Budget
3. Pages Not Profiles
4. Mobile
5. Tools & Analytics
6. Promoting
7. Customize your Page
8. SEO
9. Connect Online & Offline
10. Advertise
http://facebook.com/getonthemap
7.
8. Your Ideal Image
Personal and Page should
compliment
fun dynamic Cutting
smart edge
positiv generous
e
http://facebook.com/getonthemap
9. Your Ideal Image
⢠Your Facebook Friends are not
the same as your real life friends
⢠Donât Overshare dynamic Cutting
fun
edge
smart
positiv generous
e
http://facebook.com/getonthemap
11. Goals
3 Ways to Make Money
1. Get New Customers
2. Get Current Customers to Spend
More
3. Get Former Customers to Come Back
http://facebook.com/getonthemap
12. Goals
How can Facebook help you
⢠Reinforce your image
⢠Show up strong in Google so people can find
you
⢠Customer Service
⢠Reward your best customers
⢠Connect with other business in your area
http://facebook.com/getonthemap
14. Use Page not Profile
Profiles canât advertise
Profiles have no analytics
Profiles donât show up in search
http://facebook.com/getonthemap
15. Use Page not Profile
How do your best prospects react when you use a
personal profile for your business marketing
⢠Accept friend request but immediately hide
updates 22%
⢠Refuse friend request and be annoyed with the
business 53%
⢠Complain about businesses who canât follow the
FB rules 9%
⢠No analytics or insights when you use a profile-
how will you ever know if itâs working?
http://facebook.com/getonthemap
23. Tools & Analytics
⢠Facebook Insights
⢠Google Analytics
⢠Facebook Ad Reports
⢠Third Party Platforms
http://facebook.com/getonthemap
24. Analyze
⢠Facebook Insights
⢠Google Analytics
⢠Ad Reports
⢠Third Party Platforms
http://facebook.com/getonthemap
25. Use Tools
⢠Time Management and Scheduling with
Hootsuite SocialOomph.com, BufferApp
⢠Create Editorial Calendar
⢠Capture Email Addresses with Incentive
⢠Contact Me
⢠Analyze Your Engagement
http://facebook.com/getonthemap
28. Promoting
⢠Captivating Content
⢠Facebook Candy
⢠Load Photo then add link
⢠Watch your Edgerank
⢠PTAT/Likes x 100 = ER
http://facebook.com/getonthemap
31. SEO
Title & Category of Page are important
Facebook Consulting Sacramento
Use Keywords in Description & Info Page
Title Pictures before uploading
Link to your page from all other site you have
Include your Facebook page in your SEO
campaigns
Get on the Map
37. Connect Offline
⢠Business Cards with link to Facebook page
⢠Add Facebook link to your email signature
⢠Mention Facebook in your TV, Radio & Print Ads
⢠Posters & Announcements at your store
http://facebook.com/getonthemap
38. Be Personal & Friendly
Why Do Users Like Brands on Facebook
Public Endorsement or a Brand, To get
special offers & discounts, to be the first to
know about new products
Why Do Users Unlike Brands on Facebook
No longer interesting, publishes too
often, publishes not often enough, too
pitchy, no benefits for me
http://facebook.com/getonthemap
39. Network
⢠Be Reciprocal
⢠Use Facebook as your business to Connect
⢠Post on your friends and colleagues walls things that you
KNOW they will like
⢠Join Online Networking Pages
⢠El Dorado County Chamber
⢠El Dorado Hills Chamber
⢠Shingle Springs/Cameron Park Chamber
⢠Coloma/Lotus Chamber
⢠Divide Chamber
⢠Sacramento Business Journal
41. Advertise
⢠Only 7% of fans will see your post in their
newsfeed on an average post
⢠Advertising to friends of fans resulted in 687%
of my target market seeing my post
⢠100 Fans will get you seen 7 times on the
timeline, but give you access to 15,000 using
friends of fans
⢠My Advertising
42. Advertise
⢠Advertisement can link to your Facebook
Page, your website, a youtube
video, linkedin profile, anything thatâs
online
⢠Be creative with your targeting â do Frank
Sinatra fans like steak? Do garden lovers
need plumbing services?
⢠Test different ads â watch for ad blindness
http://facebook.com/getonthemap
Which one of these methods would you like to concentrate on? If you want to reach new customers via Facebook you should include
I want to connect with business owners who will hire me to help them with their marketing â I know theyâre busy so engagement on FB is not so important to my business â I need my FB page to be seen in the search results and to have interesting things on my page so that prospects will see that I can help them with many things. My client Bislaâs sports bar needs to engage with prospects eachand every day, because they want those prospects to come in and watch the game, eat a burger and have a few beers.