Presentation by Julia Roelofsen at annual international TCI conference in Jyväskylä, October 2009

1. Clusters as Tool to Increase
Regional Innovation Potential
& Regional Attractiveness

2. Presentation by Julia Roelofsen
 Partner & Advisor in InnoPraxis
International Ltd. – consulting company,
specialised in innovation systems
development – international examples in
presentation
 4 years in different positions in technology
park Technopolis – practical understanding
of hi-tech companies, regional development
& clustering
 Originally from St. Petersburg, Russia. Now
live in Helsinki, Frankfurt & St. Petersburg.

3. Content
 Analyzing Regional Innovation
Potential
 Defining Clusters, Synergies & Actions
for Cluster Development Program
 Using Clusters to Increase
Regional Innovation Potential &
Regional Attractiveness

4. Why Today Clusters Should
Support Innovations?

5. Clustering as Part of Regional
Business Environment

6. Clustering as Part of Innovation
Business Environment
 Innovation is exploited competence-
based competitive advantage.
 Innovation is a result of interaction
between organizations and people.
 Clusters promote interaction and as
result facilitate new ideas, drive
innovations, open up new
opportunities.

7. Business
incubators
Regional & cluster
development programs
Support of
growing companies
1 – Innovation System
Potential – Analysing
Legislation
R&D
Funding models
Public
support
5-8 years 3-5 years on-going
STP infrastructure
& services
Education
Analyzing Regional Innovation
System
2 – Willingness to Utilise
& Develop Potential –
Joint Vision & Promotion

8. Understanding Bottlenecks –
Setting Priorities
Competitive
Level

9. Which Clusters to Support? On
What Areas to Concentrate Limited
Resources?

10. Identifying Target Clusters
 Statistics on strongest local industries
 Interview companies, educational & state
organisations
 People with industry experience
Anchor Company
Partners & Other
Companies
Service Companies
Technology Providers
Collaboration Institutes &
Specific to Cluster Authorities

11. Electronics Environment
Logistics
Understand Synergies Between
Clusters

12. Electronics Environment
Logistics
Case Vantaa, Finland
International
Center
Electronics
Forum
Wellness
Forum
Logistics
Round
Table
Vantaa
Wellness
Center
Electria
Pilot Factory
Logistics
Centre of
Expertise
HVAC
centre
RFid Lab

13. Case Cyprus
WATER
TourismAgriculture
Brewery

14. Case Botswana
WATER
Mining (Diamonds)
Cattle breeding
& Agriculture
ICT
Tourism
Bio-tech (HIV)

15. Transport
Energy
Environment
ICT
Oil & Gas
ChemistryAgriculture
Case Kazakhstan

16. Case Tyumen, Russia
Oil&Gas Mining
Transport
Energy
ICT
Ecology
Forestry

17. Oil&Gas Mining Forestry
Transport
Energy
Environment
ICT
Case Tyumen, Russia

18. How in Practice to Utilize Cluster
Development Programs for Regional
Economic Growth?

19. Clusters Generating Innovations
Cluster Development
Programs
Innovation
Support Activities
New
Companies
Retention &
development
of companies

20. Innovation Support Activities
 Funding and infrastructure for joint R&D
projects
 Discovery of business ideas
 Innovation infrastructure as innovation
centers, business incubators, technology
parks
 Support of patenting
 Support of product development
 Funding for start-up companies
 Innovation and business training
 Innovation and business consulting

21. Attraction of Companies
Cluster Development Programs
Regional Positioning
& Marketing
Attraction of
companies
Retention &
development
of companies

22. Regional Positioning & Promotion
 Positioning on the
international level.
 Benchmarking on
international level.
 Where are target
companies?

23. Regional Promotion
Joint Vision Goals Tasks
Communication Plan
Why?
Who?
What?
How?
When?
By whom?
Results Evaluation
Where are target
companies?
What is our message to
different target groups?
Exhibition? Ads?
Communication dep. or
communication manager? What
is the budget?

24. Communication Channels
1. Media Communications
2. Direct Marketing
3. Participating in External Events
(Exhibitions, Seminars & Conferences)
4. Organizing Seminars & Events
5. Joining International Networks
6. Advertising
7. Internet Marketing

25. Attraction of Companies
What kind of companies
 Size is not all! Possess unique technology,
niche market leader
 Companies that outsource and network a lot
 Fast growing companies
 Companies looking for innovative companies
to merge
 Big changes happening in their field / their
businesses
 They want to be in region for image
purposes

26. You Can Offer
Offering
 Regional image – to be surrounded by same
kind of companies
 Business opportunities inside cluster programs
 For SMEs chance to collaborate with anchor
companies
 For anchor companies access to innovative
SMEs
 Collaboration opportunities with other
companies and public sector
 Support (e.g. funding)
 Saving costs (e.g. shared labs)
 Business support services

27. Summary of Presentation
Analyze
Regional
Innovation
Potential
Develop
Business
Environment
Cluster
Development
Programs
Funding models,
Legislation,
Infrastructure,
R&D, Education
Support
Innovations
Regional
Promotion

28. Thank you for attention!
Questions? Comments?
Julia Roelofsen
julia@innopraxis.fi
Tel: +358 40 559 4070
InnoPraxis International Ltd.
Technopolis Innopoli, Espoo, Finland
www.innopraxis.fi, mail@innopraxis.fi