Agile Inbound Marketing for B2B Technology, Software and SaaS Vendors.

Inbound Marketing for B2B
Technology and Software
Companies

UK Inbound Marketing Agency specialising in B2B Technology Marketing
www.agilisdigital.com
julian@agilisdigital.com

ABOUT AGILIS DIGITAL
We are a digital marketing agency focused on :
• The B2B technology sector
• Enterprise Software
• SaaS
• Technology Consulting Firms
• Capital Goods
• Inbound Marketing
• Agile Marketing
• Design, Implementation, Execution, Training


60% of B2B buyers
purchase journey is
undertaken online.
Marketing Leadership Council


60% of B2B buyers
purchase journey is
undertaken online.
What does this mean?


Buyers know what their
business problems are.
They want to find
solutions for themselves.


B2B buyers want
knowledge before they
talk to your lovely
salespeople.


Because this means
they feel empowered, incontrol and can make
their precious time more
productive when they do
meet your salespeople.


This is good for your
salespeople.


They have challenging
sales targets.


Attending customer
sales meetings costs
time and money.


Sales people want to
spend more time doing
this.


And less time doing this.


And less
time doing
this.

Attending sales meetings to educate and qualify customers is
expensive in both time and money. Time is much better spent
winning qualified opportunity.


Clients don’t like cold calls
much either. You are the
30th cold caller today and
they have work to do on the
business problems they are
trying fix.


A great inbound marketing
strategy wins business, shortens
sales cycles, pleases customers,
increases awareness and makes
everyone us all more productive.
It is a win for clients and a win
for technology vendors.


But this
isn’t
enough.


And neither is this.


We have to think
about this.


And put these
guys issues at
the centre of
what we do.


Marketers used
to think in terms
of.


Sales used to
think of.


And the world
looked like this.


But now the
world looks like
this.


Which is better
because this is
what our
customers want
to do.


But now we
have to think
about what
happens here.


And here.


And what our
sales people
used to do here.


The good thing
is that our
salespeople are
spending more
time making
deals here.


Which is a good thing for
them.


But we mustn’t
forget these
guys. Because
they are what it
is all about.


Because they
are with us all
the way.


And each one of them is an individual.


Bob is an individual and he works in IT.

Bob has his own questions to ask.

Sarah is an individual and she works in operations

Sarah has her own questions to ask.

Sascha is an individual and she is in charge of
marketing.

Sascha also has her own questions.


Roger is an individual and he is a project manager.

Roger has lots of questions.


They all have a lot of
questions to ask. And
all are involved in the
decision to buy your
company’s technology
solutions.


They all have
lots of questions
all the way
through here.


So we have
a lot of
work to do.


This work
includes

Research


This work
includes

Planning, Strategy &
Tactics

This work
includes

A lot of this.


At the
same
time, chang
e happens
at light
speed.

So this
needs to
happen
quickly.


Which is
where
Agile
Marketing
comes in.


Because
we cannot
think in
these
terms
anymore.


We have
to think
like this…


And
this…


And our
customers
may not
like
everything
that we
do.


So we need
to fix things
pretty quickly
if they aren’t
working.


Big plans are
wasteful,
expensive and
unresponsive.


Agile brings our
work to market
faster. Makes
us more
responsive and
conditions us to
improve.
Continuously.


Because we are
focused on
Action,
Communication,
People, and early
value delivery.


And not
relentless
planning and
dangerous
assumptions.


And rigid
adherence to the
plan.


With an
expectation that
things might not
go quite as they
should.


And an
anticipation of

that meeting
with the finance
director.


Agile Marketing helps us to
manage, control, respond,
save money, be more
productive, be action
oriented, communicate
better, perform better, satisfy
our customers, get to market
earlier, spend less time
planning, respond to change,
create more value, give
visibility to our business


Agile Marketing and Inbound Marketing work
together like hand in glove.


OUR VALUE PROPOSITION GIVES YOU AND
YOUR CLIENTS BENEFITS.
CLIENTS

TECHNOLOGY VENDOR

•

Can research and develop
understanding at their leisure

•

Clients are better educated before you
connect. Shorter sales cycle

•

Get to understand your solution in
greater depth, meaning less time is
spent being educated and more time
solving the business challenges

•

Clients have qualified themselves, you
are a realistic target for them.

•

Dominate awareness. Lead volumes up
by 67%. Conversion up from 1.7%
from advertising to 14.7% for organic
inbound

•

Build mindshre – if you are educating
clients, you have relationship ownership
above competitors

•

Sales productivity is increased. Meaning
more deals.

•
•

Have greater control over their time
and the meetings they hold
Better qualification means they can
draw up more relevant shortlists for
RFI’s RFP’s etc, saving time and
money.


Construct a narrative that connects with
those individuals across the purchase
cycle.
Serve content that appeals, getting more
in-depth over time.


By telling our story
better through
inbound
marketing, we
make everyone
happier.


We are a leading Inbound Marketing
Agency, working with B2B technology
companies to help them implement and
execute agile and inbound marketing
strategies.
Find out more at our website: www.agilisdigital.com
Contact the author of this presentation: julian@agilisdigital.com
@agilisdigital
LONDON, UK

THANK YOU!

Agile Inbound Marketing for B2B Technology, Software and SaaS Vendors.

Empfohlen

Empfohlen

Weitere ähnliche Inhalte

Was ist angesagt?

Was ist angesagt? (20)

Andere mochten auch

Andere mochten auch (8)

Ähnlich wie Agile Inbound Marketing for B2B Technology, Software and SaaS Vendors.

Ähnlich wie Agile Inbound Marketing for B2B Technology, Software and SaaS Vendors. (20)

Kürzlich hochgeladen

Kürzlich hochgeladen (20)

Agile Inbound Marketing for B2B Technology, Software and SaaS Vendors.