3. Role:
Pre-sale:
1. RFP (Request for proposal) response in Powerpoint format where I pitched the interactive banner solution
Post-sale:
2. Wireframe and User Interface Design
3. Project management including resource allocation, ïŹnancial budgeting, and oversight of graphic design and development teams
4. Collaborated with Ad Ops on ongoing Reporting and Optimization
Task:
Verizon Wireless wanted to make a splash and raise awareness of their new smartphone, the HTC Thunderbolt.
NetShelter Technology Media is an ad network that has the advantage of representing over 230 tech websites, including over 50 sites
that cover mobile handset technology. We pitched an interactive display ad solution that was attention-grabbing, as well as made a
lasting impact on the consumer by harnessing the persuasive power of objective product reviews from independent journalists from
across the network.
Goals:
Raise awareness of the deviceâs launch, educate the consumers about the beneïŹts of ownerships, and drive users to read objective,
editorial coverage of the product.
Tactics:
1. Create an interactive experience that could be widely-syndicated across our âMobile Technologyâ context-aware ad-server
2. Drive user awareness about the productâs launch
3. Drive home beneïŹts of device ownership and ease of use
4. Drive consumer education regarding the device by encouraging consumers to read thorough and detail-oriented reviews of the
deviceâs hardware and operating system offerings by independent and objective journalists
Â
Verizon HTC Thunderbolt âSmart Storiesâ
4. Final âHTC Thunderbolt Smart Storiesâ Interactive Banner Experience
300x600 banner provided
the real-estate necessary to
create an interactive
landing page within the
banner, instead of asking
the user to âclickâ to learn
more. User learns major
hardware and software
features purely by rolling
over ïŹash-powered âhover
spots.â
Clicking on one of the
stories opens up the article
page in a new browser
tab, enabling the user to
stay in their trusted
editorial environment and
to read about the
Thunderboltâą when they
have a moment between
tasks, rather than forcing
them to read the article
immediately
5. I worked as a Marketing Program Manager in the Mobile Division where we created similar
experiences with other handset manufacturers, leveraging available multimedia assets.
Launch Ad Launch Ad
7. Project:
LG Optimus S âSmart Storiesâ
Role:
1. RFP Response in PowerPoint format where I pitched the interactive banner solution
2. Wireframe and Interface Design of Solution
3. Project Management of production including resource allocation and ïŹnancial budgeting. Central oversight of graphic design and
development team members.
4. Collaborated with Ad Ops on ongoing Reporting and Optimization
Task:
LG wanted to make a splash and raise awareness of their new smartphone, the LG Optimus S.
NetShelter Technology Media is an ad network that has the advantage of representing over 230 tech websites, including over 50 sites
that cover mobile handset technology! We pitched an interactive display ad solution that was attention-grabbing, as well as made a
lasting impact on the consumer by harnessing the persuasive power of objective product reviews from independent journalists from
across the network.
Goals:
âąâŻ Raise awareness of the deviceâs launch,
âąâŻ Educate the consumers about the beneïŹts of ownerships,
âąâŻ Drive users to read objective, editorial coverage of the product
âąâŻ Minimize user drop-off
Tactics:
1. Create an interactive experience that could be widely-syndicated across our âMobile Technologyâ context-aware ad-server
2. Drive user awareness about the productâs launch
3. Drive home beneïŹts of device ownership and ease of use
4. Drive consumer education regarding the device by encouraging consumers to read thorough and detail-oriented reviews of the
deviceâs hardware and operating system offerings by independent and objective journalists
8. âąâŻ Features promo video which emphases functionality in everyday situations
âąâŻ Features âhover spotsâ on the 300x600 ad that educate a traditional user whose interest may be
piqued, but does not want to commit to clicking a banner, potentially because of âbanner
antagonismâ caused by negative historical experiences
âLG Optimus S Smart Storiesâ Overlay Design
20. Project:
Redesign of UCLA Anderson School of Business Professional MBA Websites
Role:
User Experience Design,
Wireframing,
Project Management
Goals:
Usable, contemporary sites. Ease of navigation and information extraction for potential
applicants. Visually-compelling design thatâs easily updated with multimedia content (text,
photo and video) to bring Professional MBA experience to life.
Tactics:
1. Conducted interviews with stakeholders including Directors of Admission and current
students to capture necessary site content
2. Created and iterated wireframes based on feedback from Deans, Directors, and current
students.
3. Managed team of designers and developers during the production of a CMS backend
system and an updated front-end design
UCLA Anderson School of Business
Professional MBA Websites
