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Barking Dog Studios



what if...
ideas to become better online engagers




Julia Grady
partner/designer/creative thinker
Barking Dog Studios
                                         www.barking.ca
Hello. I’m...



me
Julia Grady

designer
artist
active citizen
place-maker
creative thinker

                   www.barking.ca
Barking Dog Studios
inspiring new ways to connect online


one of Canada’s oldest web firms
1996 – today

educational. community. social change markets.
planning. design. css. programming. testing. evaluation.

smart, fun team based in Guelph, Ontario




                                        www.barking.ca
10 Carden Shared Space
a collaboration centre for NFP and FP organizations engaged in social change
                              www.10carden.ca
Downtown Guelph Business Association
urban renewal. advocacy. promotion. business development.

      creating a vibrant and user-friendly downtown
                www.downtownguelph.ca
on the spot = interactive video kiosk



                                        www.barking.ca
who are you?
what brought you to this session?




                                    www.barking.ca
who are you?
what brought you to this session?
do you have any burning questions?




                                     www.barking.ca
Barking Dog Studios

there are so many things                                               ideas
we could talk about...
– why public policy should empower staff and citizens
– taking a look at your internal resources
– open-source, open-data and the possibilities
– video for documentation, sharing and archiving
– geo-tagged content/apps for better service delivery
– accessibility and usability
– branding and voice
– architecture, metadata and tagging
– google search, analytics, documents, etc.
– creating a two-way conversation that gets to collaboration
– building community: people networks - in-person, email, online
– social media: blogging, micro-blogging, Twitter, Facebook, Flickr, YouTube, etc.
– a new kind of online RFP - separate online planning from implementation




                                                                        www.barking.ca
the municipal online
landscape is changing




      what if...   you saw something coming
                   and could get ahead of it?
what if...   you saw something coming
             and could get ahead of it?
what if...   technology, social media and
             citizen engagement collide?
are




it is happening.   technology, social media and
                   citizen engagement are colliding.
two minute background.
some work from the past 14 years




                                   www.barking.ca
Barking Dog Studios

                           past work
University of Guelph, thecannon.ca [2009]
Barking Dog Studios

                         past work
United Way, unitedwayguelph.com [2009]
Barking Dog Studios

                                     past work
Hills of Headwaters, thehillsofheadwaters.ca [2004]
Barking Dog Studios

                      past work
Wilfrid Laurier Portal, wlu.ca [2004]
Barking Dog Studios

                           past work
Wilfrid Laurier, virtualtour.wlu.ca [2008]
Barking Dog Studios

                past work
OUAC, electronicinfo.ca [2008]
Barking Dog Studios

                             past work
Downtown Guelph, downtownguelph.com [2007]
Barking Dog Studios

                       past work
Metrik Studio, metrikstudio.ca [2006]
Barking Dog Studios

            past work
Trashy, gettrashy.ca [2007]
Barking Dog Studios

                   past work
Jane’s Walk, janeswalk.net [2009]
Barking Dog Studios

                   past work
guelph arts, guelpharts.ca [2004]
Barking Dog Studios

                                      past work
Kate Schutt, kateschutt.barkingdogstudios.com [2005]
Barking Dog Studios

                             past work
City of Cambridge, cambridge.ca [2000/2007]
Barking Dog Studios

                                 past work
Town of Orangeville, orangeville.ca [1999/2007]
Barking Dog Studios

                                      past work
County of Wellington, county.wellington.on.ca [2005]
Barking Dog Studios

                      past work
Town of Mono, townofmono.com [2005]
Barking Dog Studios

                                past work
County of Dufferin, dufferincounty.on.ca [2005]
Barking Dog Studios


                           ideas




the municipal challenge

   to use technology
to truly engage citizens


                           www.barking.ca
Barking Dog Studios


                                                 ideas




the municipal challenge

    to use technology
 to truly engage citizens
move from document-centered to action-oriented




                                                 www.barking.ca
Barking Dog Studios


                               ideas




   the municipal foundation

   a desire and commitment
to authentically engage citizens


                               www.barking.ca
municipal leadership.




                        authentic two-way
                         communication
early
municipal leadership.           input




                        authentic two-way
                         communication
early
municipal leadership.           input
                                            relationship
                                              building




                        authentic two-way
                         communication
early
municipal leadership.           input
                                                   relationship
                                                     building




                        authentic two-way
                         communication




                                            welcome
                                            a shift in
                                             control
early
municipal leadership.                      input
                                                              relationship
                                                                building




                                   authentic two-way
                                    communication




                        feedback
                          loop
                                                       welcome
                                                       a shift in
                                                        control
early
municipal leadership.                      input
                                                              relationship
                                                                building




       transparency
       accountability              authentic two-way
                                    communication




                        feedback
                          loop
                                                       welcome
                                                       a shift in
                                                        control
accessible.
accessible. usable.
accessible. usable. engaging.




                                    traits that
                                   your online
                                tools should have
accessible. usable. engaging.
                                                     standards
                                                    compliance




                                    traits that
                                   your online
                                tools should have
accessible. usable. engaging.
                                                         standards
                                                        compliance




                                    traits that
                                   your online
                                tools should have




                                                    voice
accessible. usable. engaging.
                                                            standards
                                                           compliance




                                       traits that
                                      your online
                                   tools should have



                       multiple
                     language(s)

                                                       voice
accessible. usable. engaging.
                                                          standards
                                                         compliance




         highly                      traits that
        navigable                   your online
                                 tools should have




                      language
                         (s)
                                                     voice
search
accessible. usable. engaging.
                                                          standards
                                                         compliance




         highly                      traits that
        navigable                   your online
                                 tools should have




                      language
                         (s)
                                                     voice
Barking Dog Studios


                                                           ideas




online technology infrastructure

    you need a broad vision
        and framework
to plan and quickly implement
   then allow staff and citizens to use it by the minute


                                                           www.barking.ca
technology. open-source it.




                               open-source
                              and flexible site
                                architecture
open
                                   data/docs
technology. open-source it.




                               open-source
                              and flexible site
                                architecture
“The point here isn't just that [open data] is
a right, but that open data enhances
democracy, increases participation and civic
engagement and strengthens our economy.”
                                              David Eaves (eaves.ca)
public policy entrepreneur, open government activist and negotiation expert
open
                                   data/docs
technology. open-source it.                       blogging
                                                  & micro-
                                                  blogging




                               open-source
                              and flexible site
                                architecture
open
                                   data/docs
technology. open-source it.                                blogging
                                                           & micro-
                                                           blogging




                               open-source
                              and flexible site
                                architecture




                                                  mobile
open
                                      data/docs
technology. open-source it.                                   blogging
                                                              & micro-
                                                              blogging




                                  open-source
                                 and flexible site
                                   architecture



                        social
                        media

                                                     mobile
open
                                      data/docs
technology. open-source it.                                   blogging
                                                              & micro-
                                                              blogging




         create                   open-source
        new tools
                                 and flexible site
                                   architecture



                        social
                        media

                                                     mobile
Barking Dog Studios


                                                              ideas




 exciting things are happening...
            Vancouver
             Montreal
as well as in other small cities and towns in Canada, like Nanaimo




                                                              www.barking.ca
Barking Dog Studios


                                        ideas




          change
starts with declaring an intention...




                                        www.barking.ca
The City of
   Vancouver’s
 Open 3 Motion

find. play. share.
       open data.
    open-source.

           eaves.ca
The City of
   Vancouver’s
 Open 3 Motion

find. play. share.
       open data.
    open-source.

           eaves.ca
where to begin...
where to begin...




                       it’s not just
                    your web site,
                    it’s everything
                           online
where to begin...




                    start today
                     with your
                      existing
                    resources
people
where to begin...       power




                    start today
                     with your
                      existing
                    resources
people
where to begin...       power     survey
                                   and
                                   plan




                    start today
                     with your
                      existing
                    resources
people
where to begin...       power              survey
                                            and
                                            plan




                    start today
                     with your
                      existing
                    resources




                                  open-
                                  source
people
where to begin...                   power              survey
                                                        and
                                                        plan




                                start today
                                 with your
                                  existing
                                resources


                      quickly
                    implement
                                              open-
                                              source
people
where to begin...                   power              survey
                                                        and
                                                        plan




          revise
                                start today
           and
                                 with your
         expand
                                  existing
                                resources


                      quickly
                    implement
                                              open-
                                              source
Barking Dog Studios


                               ideas




thank you + upcoming
collaborative or private
brainstorming workshops
with Barking Dog Studios

a chance to plan what’s next

julia@barking.ca
877.766.0215x12
                               www.barking.ca
Barking Dog Studios


                                                        ideas




summary: now and next
open-source, tagging content, filtering, learning and
tracking user behaviour, geo-tagging, relevancy,
embracing of new technologies; authentic voices, not
outputting too much noise, RSS, really good search;
suggested searches; HTML 5, CSS, JavaScript, phasing
out of Flash, much more mobile, streamlined site
design, community projects tied to social networking,
so many more social tools, power to the people,
realizing that citizens are a resource, inclusivity,
collaboration, community, leadership.

Use your online tools to increase citizen engagement!

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Barking Dog Studios - ideas for municipal leadership online

  • 1. Barking Dog Studios what if... ideas to become better online engagers Julia Grady partner/designer/creative thinker Barking Dog Studios www.barking.ca
  • 2. Hello. I’m... me Julia Grady designer artist active citizen place-maker creative thinker www.barking.ca
  • 3. Barking Dog Studios inspiring new ways to connect online one of Canada’s oldest web firms 1996 – today educational. community. social change markets. planning. design. css. programming. testing. evaluation. smart, fun team based in Guelph, Ontario www.barking.ca
  • 4. 10 Carden Shared Space a collaboration centre for NFP and FP organizations engaged in social change www.10carden.ca
  • 5. Downtown Guelph Business Association urban renewal. advocacy. promotion. business development. creating a vibrant and user-friendly downtown www.downtownguelph.ca
  • 6. on the spot = interactive video kiosk www.barking.ca
  • 7. who are you? what brought you to this session? www.barking.ca
  • 8. who are you? what brought you to this session? do you have any burning questions? www.barking.ca
  • 9. Barking Dog Studios there are so many things ideas we could talk about... – why public policy should empower staff and citizens – taking a look at your internal resources – open-source, open-data and the possibilities – video for documentation, sharing and archiving – geo-tagged content/apps for better service delivery – accessibility and usability – branding and voice – architecture, metadata and tagging – google search, analytics, documents, etc. – creating a two-way conversation that gets to collaboration – building community: people networks - in-person, email, online – social media: blogging, micro-blogging, Twitter, Facebook, Flickr, YouTube, etc. – a new kind of online RFP - separate online planning from implementation www.barking.ca
  • 10. the municipal online landscape is changing what if... you saw something coming and could get ahead of it?
  • 11. what if... you saw something coming and could get ahead of it?
  • 12. what if... technology, social media and citizen engagement collide?
  • 13. are it is happening. technology, social media and citizen engagement are colliding.
  • 14. two minute background. some work from the past 14 years www.barking.ca
  • 15. Barking Dog Studios past work University of Guelph, thecannon.ca [2009]
  • 16. Barking Dog Studios past work United Way, unitedwayguelph.com [2009]
  • 17. Barking Dog Studios past work Hills of Headwaters, thehillsofheadwaters.ca [2004]
  • 18. Barking Dog Studios past work Wilfrid Laurier Portal, wlu.ca [2004]
  • 19. Barking Dog Studios past work Wilfrid Laurier, virtualtour.wlu.ca [2008]
  • 20. Barking Dog Studios past work OUAC, electronicinfo.ca [2008]
  • 21. Barking Dog Studios past work Downtown Guelph, downtownguelph.com [2007]
  • 22. Barking Dog Studios past work Metrik Studio, metrikstudio.ca [2006]
  • 23. Barking Dog Studios past work Trashy, gettrashy.ca [2007]
  • 24. Barking Dog Studios past work Jane’s Walk, janeswalk.net [2009]
  • 25. Barking Dog Studios past work guelph arts, guelpharts.ca [2004]
  • 26. Barking Dog Studios past work Kate Schutt, kateschutt.barkingdogstudios.com [2005]
  • 27. Barking Dog Studios past work City of Cambridge, cambridge.ca [2000/2007]
  • 28. Barking Dog Studios past work Town of Orangeville, orangeville.ca [1999/2007]
  • 29. Barking Dog Studios past work County of Wellington, county.wellington.on.ca [2005]
  • 30. Barking Dog Studios past work Town of Mono, townofmono.com [2005]
  • 31. Barking Dog Studios past work County of Dufferin, dufferincounty.on.ca [2005]
  • 32. Barking Dog Studios ideas the municipal challenge to use technology to truly engage citizens www.barking.ca
  • 33. Barking Dog Studios ideas the municipal challenge to use technology to truly engage citizens move from document-centered to action-oriented www.barking.ca
  • 34. Barking Dog Studios ideas the municipal foundation a desire and commitment to authentically engage citizens www.barking.ca
  • 35. municipal leadership. authentic two-way communication
  • 36. early municipal leadership. input authentic two-way communication
  • 37. early municipal leadership. input relationship building authentic two-way communication
  • 38. early municipal leadership. input relationship building authentic two-way communication welcome a shift in control
  • 39. early municipal leadership. input relationship building authentic two-way communication feedback loop welcome a shift in control
  • 40. early municipal leadership. input relationship building transparency accountability authentic two-way communication feedback loop welcome a shift in control
  • 43. accessible. usable. engaging. traits that your online tools should have
  • 44. accessible. usable. engaging. standards compliance traits that your online tools should have
  • 45. accessible. usable. engaging. standards compliance traits that your online tools should have voice
  • 46. accessible. usable. engaging. standards compliance traits that your online tools should have multiple language(s) voice
  • 47. accessible. usable. engaging. standards compliance highly traits that navigable your online tools should have language (s) voice
  • 48. search accessible. usable. engaging. standards compliance highly traits that navigable your online tools should have language (s) voice
  • 49. Barking Dog Studios ideas online technology infrastructure you need a broad vision and framework to plan and quickly implement then allow staff and citizens to use it by the minute www.barking.ca
  • 50. technology. open-source it. open-source and flexible site architecture
  • 51. open data/docs technology. open-source it. open-source and flexible site architecture
  • 52. “The point here isn't just that [open data] is a right, but that open data enhances democracy, increases participation and civic engagement and strengthens our economy.” David Eaves (eaves.ca) public policy entrepreneur, open government activist and negotiation expert
  • 53. open data/docs technology. open-source it. blogging & micro- blogging open-source and flexible site architecture
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  • 57. open data/docs technology. open-source it. blogging & micro- blogging open-source and flexible site architecture mobile
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  • 62. open data/docs technology. open-source it. blogging & micro- blogging open-source and flexible site architecture social media mobile
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  • 66. open data/docs technology. open-source it. blogging & micro- blogging create open-source new tools and flexible site architecture social media mobile
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  • 68. Barking Dog Studios ideas exciting things are happening... Vancouver Montreal as well as in other small cities and towns in Canada, like Nanaimo www.barking.ca
  • 69. Barking Dog Studios ideas change starts with declaring an intention... www.barking.ca
  • 70. The City of Vancouver’s Open 3 Motion find. play. share. open data. open-source. eaves.ca
  • 71. The City of Vancouver’s Open 3 Motion find. play. share. open data. open-source. eaves.ca
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  • 83. where to begin... it’s not just your web site, it’s everything online
  • 84. where to begin... start today with your existing resources
  • 85. people where to begin... power start today with your existing resources
  • 86. people where to begin... power survey and plan start today with your existing resources
  • 87. people where to begin... power survey and plan start today with your existing resources open- source
  • 88. people where to begin... power survey and plan start today with your existing resources quickly implement open- source
  • 89. people where to begin... power survey and plan revise start today and with your expand existing resources quickly implement open- source
  • 90. Barking Dog Studios ideas thank you + upcoming collaborative or private brainstorming workshops with Barking Dog Studios a chance to plan what’s next julia@barking.ca 877.766.0215x12 www.barking.ca
  • 91. Barking Dog Studios ideas summary: now and next open-source, tagging content, filtering, learning and tracking user behaviour, geo-tagging, relevancy, embracing of new technologies; authentic voices, not outputting too much noise, RSS, really good search; suggested searches; HTML 5, CSS, JavaScript, phasing out of Flash, much more mobile, streamlined site design, community projects tied to social networking, so many more social tools, power to the people, realizing that citizens are a resource, inclusivity, collaboration, community, leadership. Use your online tools to increase citizen engagement!