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MC application for term 14.15

Member Committee Application for 14.15
Dear MC applicants,

It’s my great honor to address this message to you. I’m very glad that you took the courage to
apply to Czech MC. As a leader I’m happiest when I can see that there are people who want to
continue in the work of their predecessors or see opportunities for change or improvements
and are willing to take the challenge.
MC experience is really worth the hard work and if you get elected or selected I wish you the
best luck – take as much as you can from it.
Yours,

Jiří Till
President
AIESEC in the Czech Republic

Member Committee Application for 14.15
Dear applicant one more time,
Before you start to work on your MC application you should be aware of some important
requirements.
You must confirm your application till January 22nd, 23:59 GMT+1 (Czech time)
Feel free to use your space as creative as possible. Remember that there are some common
organizational rules for official document as MC application is.
All your files will be uploaded in pdf format
All in all we are expecting you to provide us with 6 documents:
-

General questions (max. 4 pages)

-

Specific questions (max. 6 pages)*

-

3 endorsement letters (every max. 1 page)**

-

360° GCM evaluation

In all the documents you are not allowed to use font size smaller than 10.
In endorsement letters state contact for person who endorses you. We may contact her/him.
All the questions must be answered in any order; it is up to you how you use your space.
All these documents will be uploaded in zip format to myaiesec.net. Send link for myaiesec.net
until deadline to Jiří Till (jiri.till@aiesec.cz) and Júlia Čekovská (julia.cekovska @aiesec.cz).
*For MC VP ER position and CR manager your maximum range of specific question is 8
pages
**For MC VP ER position and CR manager position we expect one endorsement letter
(out of three) to be from external partner

MC Now or Never

Member Committee Application for 14.15
General questions
I.

ABOUT YOU
Name & surname
Original AIESEC country
LC/MC
Nationality
E-mail
Phone
Skype or any other

Your AIESEC experience

Name up to 3 most relevant experiences

Dates

LC/MC

Function

Results achieved

Your non-AIESEC experience
Name up to 3 most relevant experiences
Dates
Company/organization Position
Responsibilities Results achieved

Conferences you have attended
Dates
Conference

Name up to 3 most important conferences
Country/LC
Role
Key learnings

Your studies (define the highest level
achieved)
Year
School

Area of studies

Level

Languages you speak
Language

Writing skills

Reading skills

Speaking skills

Past experience in following areas
Strategic analysis
Team management

Virtual management
Conference management

State your 5 biggest professional achievements.

Member Committee Application for 14.15
II.

YOUR ASPIRATION

Why have you decided to apply for Member Committee of AIESEC Czech Republic?
What is your personal vision in 4 years? How this experience helps you to achieve it?

III.

YOU AND AIESEC

What are the global initiatives which can be useful for AIESEC Czech Republic? How we can
implement these initiatives and capitalize on them?
What kind of leaders should be responsible for delivering our promise towards to 2015 vision?
How you want to drive these behaviors in AIESEC Czech Republic?
How you plan to transform our long-term goals into to local realities?
Create PEST analyze of Czech Republic
Political – Legislative
Socio – Cultural

Economical
Environmental

Create SWOT analyze of AIESEC Czech Republic
Strengths
Weaknesses

Opportunities
Threats

What are the key externalities which AIESEC Czech Republic can influence in term 14.15?

ATTACHEMENTS
Video
Attach link for max. 5 minutes long video in which you answer following question:
What defines you as a person?
Who is leading you as a person?
What influence you the most as a person in previous year?
Endorsement letters
Attach 3 endorsement letters, every needs to be max. 1 page. Provide us with contacts for
people who endorse you.

Member Committee Application for 14.15
Specific questions – MC VP Operations
Analyze current LC Coaching system. What are the initiatives you will run to support
customization of coaching strategy for the whole AIESEC Czech Republic.
Design an analysis model to showcase the performance and health of AIESEC in Czech Republic
with the LC break down. Based on that, what kind of other Local Committee Development Tools
do you plan to create or implement in the Czech Republic?
Evaluate the Expansion Evolution of AIESEC Czech Republic. What are the current bottlenecks
and main successors and what do you plan to leave as a legacy to your term?
Evaluate current country to country cooperation. Create the map of key country partnerships,
including product, sub product, target, current state, ideal state, initiatives to support.
As MC VP Operations you are final responsible for the customer feedback implementation.
Evaluate current state in NPS implementation on both national & local levels, create the strategy
of its implementation for your term (take into consideration structures,
Evaluate the current market reality of entities in Czech Republic in terms of both student &
corporate markets. Propose the planning frame & criteria, how to choose the country focuses
for the term.

Specific questions – MC VP Finance

Imagine that MC 2014/2015 has 13 members - your task is to make this organization structure
sustainable. Calculate this proposal (costs structure and potential incomes structure from even
perspective of national financial model´ update) - how do you see an ideal MC revenues
structure?
Describe 4 past MCVPFs´ terms with their legacies
What issues are currently solved in the internal audit of AIESEC in the Czech republic? Evaluate
& make proposals for its improvement.
Provide the analysis of financial position and performance of the LCs (2x A4 max.). What is
their financial situation? What improvements do you suggest? Propose the changes in
LCs´financial reporting if you see some lacks.
What are the legal issues AIESEC in the Czech Republic might face in the future? What
consequences are coming from these legal changes?
Where do you see the main issues in outsourced accounting? What do you propose in order to
prevent that?

Member Committee Application for 14.15
Specific questions – MC VP Talent Management
Use your 6 pages in section of specific questions to show your opinion and elaborate
development in following areas in term 14.15:
-

Diversification of talent pools and recruitment
Quality of education on local and national level
Leaderships development in team experiences
Contribution and future of NST entity (possibly NTT)
Talent Management as support area in terms of growth in GIP and GCDP

Specific questions – MC VP External Relations
Business Development
Analyze strategies and results of Corporate Relations area on MC level for last 3 terms.
What were the main successes and learnings you will take to your term? Please
highlight especially partnership development area and Life long connection goals and
strategies.
What are the key priorities (max. 3) and strategies for Business Development of AIESEC
in the Czech Republic for next term? What results should it bring?
Please, provide us with your vision of CR product portfolio of AIESEC in the Czech
Republic. What are the main current strengths and bottlenecks? How will you develop
the product portfolio in your term?
What will be your main strategies in order to improve account management of current
national partners? Describe them in the most possible specific way, including
timeline.
What are the main strengths in BD area of following countries in Central Europe
(Poland, Germany, Austria, Hungary, Slovakia)? Define the possible common product
portfolio and way of cooperation with each of them.

LC management and Alumni
Evaluate LCs‘ (Brno, Ostrava, Praha) in new sales and account management
performance. Identify the main bottlenecks and provide us with suggestion on how to
overcome them in each LC specifically?
Evaluate role of Life-long connection in the organization and provide us with your vision
and main strategies for next year. How will you develop LLC area on LCs.

Member Committee Application for 14.15
Specific questions – CR manager
Business Development
Analyze strategies and results of Corporate Relations area on MC level for last 3 terms.
What were the main successes and learnings you will take to your term? Please
highlight especially partnership development area and Life long connection goals and
strategies.
What are the key priorities (max. 3) and strategies for Business Development of AIESEC
in the Czech Republic for next term? What results should it bring?
Please, provide us with your vision of CR product portfolio of AIESEC in the Czech
Republic. What are the main current strengths and bottlenecks? How will you develop
the product portfolio in your term?
What are the main strategies that will lead to the increasing number of national
partners? Please be specific as much as you can and include also expected results.
Develop and describe the main marketing strategies with the final goal to spread
awareness of AIESEC CR product portfolio on corporate market and support CR new
sales activities (including cooperation with HR umbrella organizations, marketing
communication channels, marketing tools etc).
Career Days
Describe your vision for this product for upcoming term and include:
- The SWOT analyse of the project.
- The timeline of the product delivery (preparation, sales and delivery itself).
- Key changes you would like to implement next year for this project (Don´t forget
goals you would like to achieve).
Evaluate the development and delivery of the project in last 3 terms. What are the key
learnings, which you would like to take to the next term?
Create timeline with key milestones of the project taking into consideration every area
(ER, logistics, Marketing, UniPrc, Finance etc.).

Specific questions – GIPi new sales manager
Evaluate performance in GIP IC in the Czech Republic in past 3 years and list your
suggestions for the future.(mention segments, most important country partners,..)
Make market research of future MC Exchange partners for Czech Republic, mention why
you think we are relevant for them and why they are for us.

Member Committee Application for 14.15
Where to you see the biggest bottleneck in GIP IC delivery process and how do you
propose to solve it?
Where do you see the biggest bottleneck in country partnerships and how do you want
to make countries cooperate for needs in profiles and amount of EPs?
How do you want to keep high NPS on trainees satisfaction side?

Specific questions – GIPi manager
Evaluate performance in GIP IC in the Czech Republic in past 3 years and list your
suggestions for the future.(mention segments, most important country partners,..)
Please mention segments you propose to focus on, partnership for segments and give us
reason for choosing them. How do you want to work with other segments?
Please create numerical goals per segments for term 14-15.
Where to you see the biggest bottleneck in GIP IC process and how do you propose to solve
it?
Please mention concrete steps how you would like to keep and improve Supply and Demand
management knowledge in the country?
What are your strategies for product development ? (global talent)
Please mention concrete steps ho you will keep XD knowledge in the country in the LCs.

Specific questions – GIPo manager
Evaluate performance in oGIP in the Czech Republic in the past 3 years and list your
suggestions for the future, based on a SWOT analysis.
Please describe what should be the three main priorities of oGIP area in term 14-15. Be
as specific as possible.
One of the biggest problems in oGIP area is the low matching rate (~40-50%) and too
high matching time (an average of 3 months to match). What strategies or actions can
you take in order to reach a matching rate of 70% and an average matching time of 2
months? Be as specific as possible for each.
What strategies or actions will you take in order to enhance the selling culture in the
oGIP area?
How do you see cooperation with other functional areas on MC level? Please be specific
on how back office areas can support oGIP and how you can contribute to other front
office areas.

Member Committee Application for 14.15
Please describe 3 GCPs from other countries which you would like to implement.

Specific questions – GCDPi manager
Please analyze GCDP incoming performance (RA, MA, RE) of AIESEC in the Czech
Republic for the past 3 years. Regarding every term identify strategies and evaluate
them, write down strengths and weaknesses and main learnings for upcoming term out
of it.
Explain how you understand the purpose of GCDP programme generally and then it’s
relevance in the Czech Republic.
Please analyze GCDP incoming performance (1.1.2013 – 31.12.2013) in each LC and
give suggestions for each LC in order to improve their performance and talent capacity!
How will you work with NPS and finalization of projects from beginning of your term?
How will the product portfolio in GCDP incoming area look like in term 14.15?
What would be strategies of GCDPi in the Czech Republic in order to fulfill Q2 plan + summer
peak of the term 13.14 and what strategies will you take from the beginning of your term in
order to fulfill Q2 + summer peak in your term 14.15?
Which new sustainable project can be implemented in the Czech Republic in GCDPi? Please,
specify the goal, target group, budget example and action steps, how to implement it till the end
of 2014.

Specific questions – GCDPo manager
Evaluate performance in oGCDP in the Czech Republic and write 3 main
recommendations for that would help fulfill MOSs (Long term plan) vision 2015.
Please describe main changes in oGCDP area in term 13-14 and 3 main focuses that
you work on in next term.
One of the biggest problems in oGCDP is quality of our internship. How would
you increased quality of our product and satisfactions of our customers?
One of the most important things in oGCDP is EP Preparation (OPSs, EP Lead -> Codelivery). How would you use
(implement) this tools/concepts in Czech republic?
How do you see cooperation with other functional areas on MC level? How should be
GCDPo supported by back office and how GCDPo can help out the other front office
areas?

Member Committee Application for 14.15
Describe 3 GCPs from other countries, which you would like to implement.

Specific questions – Marketing manager
Please describe the three main priorities of Marketing manager area in term 14-15, be
as specific as possible.
Please evaluate COMM performance in terms of oGIP and oGCDP application of AIESEC
in the Czech Republic for the last years and list your suggestions for the future.
Czech Republic is implementing new brand – Global Talent and Global Citizen. What will
be you main strategies for development of this brand? How do you want ensure it also
on LC level?
How would you like to cooperate with OD corner? Please be specific as much as
possible.
Please outline strategies, which would fully support ELD. What will be your main focus?
How would you ensure the same focus also on the local level? How do you want to
cooperate with MC VP COMM?

Specific questions – MC VP Communication
Please describe the three main priorities of Communication area in term 14-15, be as
specific as possible.
Evaluate LCs performance in previous 2 newbies RCTM. Where do you see strengths and
weaknesses? How do you see message and direction of the campaign in term
2014/2015?
Outline what marketing strategies would fully support ELD programmes. How do you
want to cooperate with Marketing Manager?
Explain what strategies would be needed from PR side in order to support Employer
Branding and Talent Development products. How would you ensure the presence and
delivery of micro experiences in these products? How do you want to cooperate with MC
VP ER and MC VP CR?
Please outline strategies in terms of media management. What media would be this
strategies focusing on? Also, what PR strategies would ensure more visitors on our web
pages?

Member Committee Application for 14.15
Analyze the social media strategy from the previous 2 terms. Where do you see
strengths and weaknesses? Also, analyze the performance of each LC and the whole
AIESEC in the Czech Republic in terms of number of people reached virtually. How do
you want to increase it?

Member Committee Application for 14.15

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MC Application 14.15

  • 1. MC Now or Never proudly release MC application for term 14.15 Member Committee Application for 14.15
  • 2. Dear MC applicants, It’s my great honor to address this message to you. I’m very glad that you took the courage to apply to Czech MC. As a leader I’m happiest when I can see that there are people who want to continue in the work of their predecessors or see opportunities for change or improvements and are willing to take the challenge. MC experience is really worth the hard work and if you get elected or selected I wish you the best luck – take as much as you can from it. Yours, Jiří Till President AIESEC in the Czech Republic Member Committee Application for 14.15
  • 3. Dear applicant one more time, Before you start to work on your MC application you should be aware of some important requirements. You must confirm your application till January 22nd, 23:59 GMT+1 (Czech time) Feel free to use your space as creative as possible. Remember that there are some common organizational rules for official document as MC application is. All your files will be uploaded in pdf format All in all we are expecting you to provide us with 6 documents: - General questions (max. 4 pages) - Specific questions (max. 6 pages)* - 3 endorsement letters (every max. 1 page)** - 360° GCM evaluation In all the documents you are not allowed to use font size smaller than 10. In endorsement letters state contact for person who endorses you. We may contact her/him. All the questions must be answered in any order; it is up to you how you use your space. All these documents will be uploaded in zip format to myaiesec.net. Send link for myaiesec.net until deadline to Jiří Till (jiri.till@aiesec.cz) and Júlia Čekovská (julia.cekovska @aiesec.cz). *For MC VP ER position and CR manager your maximum range of specific question is 8 pages **For MC VP ER position and CR manager position we expect one endorsement letter (out of three) to be from external partner MC Now or Never Member Committee Application for 14.15
  • 4. General questions I. ABOUT YOU Name & surname Original AIESEC country LC/MC Nationality E-mail Phone Skype or any other Your AIESEC experience Name up to 3 most relevant experiences Dates LC/MC Function Results achieved Your non-AIESEC experience Name up to 3 most relevant experiences Dates Company/organization Position Responsibilities Results achieved Conferences you have attended Dates Conference Name up to 3 most important conferences Country/LC Role Key learnings Your studies (define the highest level achieved) Year School Area of studies Level Languages you speak Language Writing skills Reading skills Speaking skills Past experience in following areas Strategic analysis Team management Virtual management Conference management State your 5 biggest professional achievements. Member Committee Application for 14.15
  • 5. II. YOUR ASPIRATION Why have you decided to apply for Member Committee of AIESEC Czech Republic? What is your personal vision in 4 years? How this experience helps you to achieve it? III. YOU AND AIESEC What are the global initiatives which can be useful for AIESEC Czech Republic? How we can implement these initiatives and capitalize on them? What kind of leaders should be responsible for delivering our promise towards to 2015 vision? How you want to drive these behaviors in AIESEC Czech Republic? How you plan to transform our long-term goals into to local realities? Create PEST analyze of Czech Republic Political – Legislative Socio – Cultural Economical Environmental Create SWOT analyze of AIESEC Czech Republic Strengths Weaknesses Opportunities Threats What are the key externalities which AIESEC Czech Republic can influence in term 14.15? ATTACHEMENTS Video Attach link for max. 5 minutes long video in which you answer following question: What defines you as a person? Who is leading you as a person? What influence you the most as a person in previous year? Endorsement letters Attach 3 endorsement letters, every needs to be max. 1 page. Provide us with contacts for people who endorse you. Member Committee Application for 14.15
  • 6. Specific questions – MC VP Operations Analyze current LC Coaching system. What are the initiatives you will run to support customization of coaching strategy for the whole AIESEC Czech Republic. Design an analysis model to showcase the performance and health of AIESEC in Czech Republic with the LC break down. Based on that, what kind of other Local Committee Development Tools do you plan to create or implement in the Czech Republic? Evaluate the Expansion Evolution of AIESEC Czech Republic. What are the current bottlenecks and main successors and what do you plan to leave as a legacy to your term? Evaluate current country to country cooperation. Create the map of key country partnerships, including product, sub product, target, current state, ideal state, initiatives to support. As MC VP Operations you are final responsible for the customer feedback implementation. Evaluate current state in NPS implementation on both national & local levels, create the strategy of its implementation for your term (take into consideration structures, Evaluate the current market reality of entities in Czech Republic in terms of both student & corporate markets. Propose the planning frame & criteria, how to choose the country focuses for the term. Specific questions – MC VP Finance Imagine that MC 2014/2015 has 13 members - your task is to make this organization structure sustainable. Calculate this proposal (costs structure and potential incomes structure from even perspective of national financial model´ update) - how do you see an ideal MC revenues structure? Describe 4 past MCVPFs´ terms with their legacies What issues are currently solved in the internal audit of AIESEC in the Czech republic? Evaluate & make proposals for its improvement. Provide the analysis of financial position and performance of the LCs (2x A4 max.). What is their financial situation? What improvements do you suggest? Propose the changes in LCs´financial reporting if you see some lacks. What are the legal issues AIESEC in the Czech Republic might face in the future? What consequences are coming from these legal changes? Where do you see the main issues in outsourced accounting? What do you propose in order to prevent that? Member Committee Application for 14.15
  • 7. Specific questions – MC VP Talent Management Use your 6 pages in section of specific questions to show your opinion and elaborate development in following areas in term 14.15: - Diversification of talent pools and recruitment Quality of education on local and national level Leaderships development in team experiences Contribution and future of NST entity (possibly NTT) Talent Management as support area in terms of growth in GIP and GCDP Specific questions – MC VP External Relations Business Development Analyze strategies and results of Corporate Relations area on MC level for last 3 terms. What were the main successes and learnings you will take to your term? Please highlight especially partnership development area and Life long connection goals and strategies. What are the key priorities (max. 3) and strategies for Business Development of AIESEC in the Czech Republic for next term? What results should it bring? Please, provide us with your vision of CR product portfolio of AIESEC in the Czech Republic. What are the main current strengths and bottlenecks? How will you develop the product portfolio in your term? What will be your main strategies in order to improve account management of current national partners? Describe them in the most possible specific way, including timeline. What are the main strengths in BD area of following countries in Central Europe (Poland, Germany, Austria, Hungary, Slovakia)? Define the possible common product portfolio and way of cooperation with each of them. LC management and Alumni Evaluate LCs‘ (Brno, Ostrava, Praha) in new sales and account management performance. Identify the main bottlenecks and provide us with suggestion on how to overcome them in each LC specifically? Evaluate role of Life-long connection in the organization and provide us with your vision and main strategies for next year. How will you develop LLC area on LCs. Member Committee Application for 14.15
  • 8. Specific questions – CR manager Business Development Analyze strategies and results of Corporate Relations area on MC level for last 3 terms. What were the main successes and learnings you will take to your term? Please highlight especially partnership development area and Life long connection goals and strategies. What are the key priorities (max. 3) and strategies for Business Development of AIESEC in the Czech Republic for next term? What results should it bring? Please, provide us with your vision of CR product portfolio of AIESEC in the Czech Republic. What are the main current strengths and bottlenecks? How will you develop the product portfolio in your term? What are the main strategies that will lead to the increasing number of national partners? Please be specific as much as you can and include also expected results. Develop and describe the main marketing strategies with the final goal to spread awareness of AIESEC CR product portfolio on corporate market and support CR new sales activities (including cooperation with HR umbrella organizations, marketing communication channels, marketing tools etc). Career Days Describe your vision for this product for upcoming term and include: - The SWOT analyse of the project. - The timeline of the product delivery (preparation, sales and delivery itself). - Key changes you would like to implement next year for this project (Don´t forget goals you would like to achieve). Evaluate the development and delivery of the project in last 3 terms. What are the key learnings, which you would like to take to the next term? Create timeline with key milestones of the project taking into consideration every area (ER, logistics, Marketing, UniPrc, Finance etc.). Specific questions – GIPi new sales manager Evaluate performance in GIP IC in the Czech Republic in past 3 years and list your suggestions for the future.(mention segments, most important country partners,..) Make market research of future MC Exchange partners for Czech Republic, mention why you think we are relevant for them and why they are for us. Member Committee Application for 14.15
  • 9. Where to you see the biggest bottleneck in GIP IC delivery process and how do you propose to solve it? Where do you see the biggest bottleneck in country partnerships and how do you want to make countries cooperate for needs in profiles and amount of EPs? How do you want to keep high NPS on trainees satisfaction side? Specific questions – GIPi manager Evaluate performance in GIP IC in the Czech Republic in past 3 years and list your suggestions for the future.(mention segments, most important country partners,..) Please mention segments you propose to focus on, partnership for segments and give us reason for choosing them. How do you want to work with other segments? Please create numerical goals per segments for term 14-15. Where to you see the biggest bottleneck in GIP IC process and how do you propose to solve it? Please mention concrete steps how you would like to keep and improve Supply and Demand management knowledge in the country? What are your strategies for product development ? (global talent) Please mention concrete steps ho you will keep XD knowledge in the country in the LCs. Specific questions – GIPo manager Evaluate performance in oGIP in the Czech Republic in the past 3 years and list your suggestions for the future, based on a SWOT analysis. Please describe what should be the three main priorities of oGIP area in term 14-15. Be as specific as possible. One of the biggest problems in oGIP area is the low matching rate (~40-50%) and too high matching time (an average of 3 months to match). What strategies or actions can you take in order to reach a matching rate of 70% and an average matching time of 2 months? Be as specific as possible for each. What strategies or actions will you take in order to enhance the selling culture in the oGIP area? How do you see cooperation with other functional areas on MC level? Please be specific on how back office areas can support oGIP and how you can contribute to other front office areas. Member Committee Application for 14.15
  • 10. Please describe 3 GCPs from other countries which you would like to implement. Specific questions – GCDPi manager Please analyze GCDP incoming performance (RA, MA, RE) of AIESEC in the Czech Republic for the past 3 years. Regarding every term identify strategies and evaluate them, write down strengths and weaknesses and main learnings for upcoming term out of it. Explain how you understand the purpose of GCDP programme generally and then it’s relevance in the Czech Republic. Please analyze GCDP incoming performance (1.1.2013 – 31.12.2013) in each LC and give suggestions for each LC in order to improve their performance and talent capacity! How will you work with NPS and finalization of projects from beginning of your term? How will the product portfolio in GCDP incoming area look like in term 14.15? What would be strategies of GCDPi in the Czech Republic in order to fulfill Q2 plan + summer peak of the term 13.14 and what strategies will you take from the beginning of your term in order to fulfill Q2 + summer peak in your term 14.15? Which new sustainable project can be implemented in the Czech Republic in GCDPi? Please, specify the goal, target group, budget example and action steps, how to implement it till the end of 2014. Specific questions – GCDPo manager Evaluate performance in oGCDP in the Czech Republic and write 3 main recommendations for that would help fulfill MOSs (Long term plan) vision 2015. Please describe main changes in oGCDP area in term 13-14 and 3 main focuses that you work on in next term. One of the biggest problems in oGCDP is quality of our internship. How would you increased quality of our product and satisfactions of our customers? One of the most important things in oGCDP is EP Preparation (OPSs, EP Lead -> Codelivery). How would you use (implement) this tools/concepts in Czech republic? How do you see cooperation with other functional areas on MC level? How should be GCDPo supported by back office and how GCDPo can help out the other front office areas? Member Committee Application for 14.15
  • 11. Describe 3 GCPs from other countries, which you would like to implement. Specific questions – Marketing manager Please describe the three main priorities of Marketing manager area in term 14-15, be as specific as possible. Please evaluate COMM performance in terms of oGIP and oGCDP application of AIESEC in the Czech Republic for the last years and list your suggestions for the future. Czech Republic is implementing new brand – Global Talent and Global Citizen. What will be you main strategies for development of this brand? How do you want ensure it also on LC level? How would you like to cooperate with OD corner? Please be specific as much as possible. Please outline strategies, which would fully support ELD. What will be your main focus? How would you ensure the same focus also on the local level? How do you want to cooperate with MC VP COMM? Specific questions – MC VP Communication Please describe the three main priorities of Communication area in term 14-15, be as specific as possible. Evaluate LCs performance in previous 2 newbies RCTM. Where do you see strengths and weaknesses? How do you see message and direction of the campaign in term 2014/2015? Outline what marketing strategies would fully support ELD programmes. How do you want to cooperate with Marketing Manager? Explain what strategies would be needed from PR side in order to support Employer Branding and Talent Development products. How would you ensure the presence and delivery of micro experiences in these products? How do you want to cooperate with MC VP ER and MC VP CR? Please outline strategies in terms of media management. What media would be this strategies focusing on? Also, what PR strategies would ensure more visitors on our web pages? Member Committee Application for 14.15
  • 12. Analyze the social media strategy from the previous 2 terms. Where do you see strengths and weaknesses? Also, analyze the performance of each LC and the whole AIESEC in the Czech Republic in terms of number of people reached virtually. How do you want to increase it? Member Committee Application for 14.15