1. Julia Castro Baeza

2. Index
 What is tumblr ?
 Facts
 Who´s on tumblr?
 Topics
 Advantages
 Disadvantages
 Video
 Conclusion
 Question

3. What is tumblr?
 Microblogging platform + social networking
website.
 “The easiest way to blog”
 Post:
 Follow other users :like or reblog
 Gap : Twitter, Wordpress

4. Facts
 February 2007
 David Karp
 Top 20 in USA
 104 employees
 Headquarters: NY
 79.6 million blogs
 70 million publication per day
 700M

5. Who´s on tumblr?
 51% men 49% women
 42.3 % United States
 Age:
 Famous brands:
 NY Times
 Rolling Stone
 Vogue
 Alexander McQueen
 ABC World News

6. Topics
 Tags
 Famous people: music groups, actors,
models…

7. Advantages
 Flexibility
 Connectivity
 Easy mobility options
 Hosted solutions
 12 languages
 Free

8. Disadvantages
 Not everyone is on
tumblr
 Not for conversation
 Adicctive

9. Video

10. Conclusion
 Microblogging platform + social networking
website.
 David Karp
 United States
 Most popular tag : gif
 More advantages than disadvantages

11. Questions
 When was tumblr created?
2012
2000
2007
 More popular between the ages of…
12-17
18-24
45-54

12. Questions
 Which tag is more popular?
 LOL
 Fashion
 Art
 One disadvantage is:
 Connectivity
 Non-adicctive
 Not for conversation

13. Thank you for paying attention