A Job Search | Career Tool An On-line Reputation Management Tool | Mine or Be Mined

1. Why it Matters? How to build it?
What to Leverage!
A Job Search |
Career Tool
An On-line Reputation
Management Tool |
Mine or Be Mined
Judy Parisella
e: judy.parisella@yahoo.com
http://www.linkedin.com/in/judyparisella

2. LinkedIn –
By the numbers
• 175 million members
• Members from ALL Fortune 500
Companies
• 4.2 billion professionally-oriented
searches in 2011 (Projected to
exceed 5.3 billion in 2012)
• 85 of Fortune 100 profiled
• 26th most visited website in the world

3. Who Does Your
Online Profiles
Matter to
Most?
10/19/12 3

4. You are YOUR STAKE HOLDER!
Manage YOUR Profile!
Consider your
ON-LINE Reputation
the FIRST IMPRESSION
It’s ‘GOTTA’ COUNT!
It takes 55 points of
direct contact to change a
‘first impression’
So make it COUNT BIG! 10/19/12 4

5. Social Matters to
Recruiters/Hiring Managers
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6. Social Media Profiles are
VETTING TOOLS – For or Against
10/19/12 6

7. Social Media Profiles are
VETTING TOOLS – For or Against a
Candidate
10/19/12 7

8. More Reasons Why On-Line
Profiles Matter
10 New Rules for Today's Job Hunt
1.NO longer depend on a resume to get an interview
2.Experience matters less than it used to
3.Don’t expect to hear back
4.A resume is no longer a comprehensive
summary of your work and education history
5.You need a digital-friendly resume that is
UPload-DOWNload-SCAN-able
6.Overall computer literacy is a must
7.Establish a relevant Internet presence
8.One of the first things a potential employer
will do is Google you
9. More than ever it's about who you know, and who
knows you 10/19/12 8

9. Before you get started –
Do Some Digital Digg’n
●Find out what’s being
said about you? Check
Google, YAHOO, BING, twitter,
Facebook and pipl
●http://socialmention.com
●http://www.google.com/alert
s
●Review your Facebook,
twitter, tumblr profiles
●Remove the questionable
content, untag yourself from
photos
●Prepare a Professional Photo
●Make sure your resume is up to
date; and accurate
●Have at hand your
commendations; certifications;
10/19/12 9
awards, etc.

10. Deep Digital “Invisible Web”
http://pipl.com/ REPUTATION DRIVE
PIPL checks all
databases on the
‘invisible web’
Includes:
In addition to basic content
found on social media sites
…
•ALL public records
•Court documents
•Criminal Records
•Member Directories
All Via databases vs. static
web pages
10/19/12 10

11. Know What’s Being Said
….. About You
“Your brand is not
what you say it is,
it’s what Google
says it is.”
-Chris Anderson,
Editor-in-Chief, Wired Magazine
10/19/12 11

12. How LinkedIn Works
2
6 degrees of separation
10/19/12 12

13. Identify a CLEAR Personal
NETWORK Policy
Building your network as a
LION:
LION
Linked *In*Open*Network
●Indiscriminately add people to your network
B uilding your network as a
LAMB:
LAMB
Link *All*Major*Buddies
●Discriminately add people to your network –
typical folks you would consider recommending 10/19/12 13

14. Sign In or Sign Up
www.linkedin.com/home
10/19/12 14

15. Account Settings –
Public vs. Private
on
k
lic
C
While building out the
details of your profile -
change the VIEW
setting of your profile to
PRIVATE
10/19/12 15

16. Create Your Title with
Search in mind
Enhance your odds of
showing up in a SEARCH -
Build out your TITLE with
relevant key words and FIB!
azy
go cr a
Ju s t don’t
10/19/12 16

17. How To Approach Who’s Found
You in Their Search
Chuck Murphy, CEO, CIO and
Founder of Boston Interactive
FOUND ME, and sent me an invite
to connect.
10/19/12 17

18. Passive Mining | Reach Out to those that have
already found YOU! Why NOT?
Basic ‘People’ Search
 Ask for introductions and referrals
Find out who has been looking at
your profile
 Premier Account worth consideration
InMail could be your NEW BFF
 Direct message ANYONE whether
you’re connected or not
10/19/12 18

19. Continue to Build Your Influence
–
Assists in Search Results
ADD up to 3 Websites
Include your BLOG, eCV,
YouTube Channel, a Slide
Share asset, etc.
ADD up to 10 twitter accounts –
select 1 as primary and auto fed
it into your LinkedIn status
updates
10/19/12 19

20. Post Build Out - SELF Manage
What Content People Can See
Personalize
Your URL
10/19/12 20

21. Completing Your LinkedIn
Profile –
MATTERS
“Users with complete profiles are 40
times more likely to receive
opportunities through LinkedIn.” -LinkedIn Users
Industry and postal code
A current position with description
 Include internships and volunteering
Two more positions
Education
At least 5 skills
Profile photo
At least 50 connections
A summary
10/19/12 21

22. Passive Mining/ Nurture | Build Your
Influence –
Add an App or 2 or 3 or…
10/19/12 22

23. Passive Mining/ Nurture | Build Your
Influence –
e.g. SlideShare
SlideShare is the world’s largest community for
sharing presentations.
YOU CAN:
Share presentations & documents with
your LinkedIn network
Upload portfolios, resume, conference
talks, PDFs, marketing/sales
presentations etc.
Display them on your LinkedIn profile
all formats supported: ppt, pps, pptx,
odp, pdf, doc, docx, odt, Keynote, iWork
pages
EVEN embed YouTube videos in
presentations, add audio to make a
webinar
10/19/12 23

24. Build Your Influence –
Groups/Answers/Discussions/Promotions
“LinkedIn makes it easier to find clients, find a job,
and build your brand and become the
recognized Expert. It’s also easy to use, once
you know the basics.”
- Reuters 2/2012
10/19/12 24

25. Judy
Parisella
e: judy.parisella@yahoo.com
http://www.linkedin.com/in/judyparisella
10/19/12 25